Program Overview

Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.

The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behaviour. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You’ll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products.

During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.

This is a part-time course, the minimum period of study is between 2 years, and 2 years and 2 months – dependent on when you join. You can pause your study by stepping on and off as your professional or personal commitments require, provided you complete within the maximum study period of 4 years.

You can also study an on campus version of our Marketing Masters on a full or part time basis,