MSc Marketing and Consumer Psychology drafted
| Program start date | Application deadline |
| 2023-09-01 | 2023-08-01 |
| 2024-09-01 | - |
Program Overview
Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:
- understanding buyer behaviour
- enabling organisations to design innovative products
- creating effective communication messages.
This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.
You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.
Accreditation
The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.
CAREERS
Our Marketing and Consumer Psychology MSc opens up career options in both marketing and psychology. Prepare yourself for a range of roles including in:
- fast-moving consumer goods (FMCG)
- retail marketing
- brand management
- communications
- public relations
- market research
- consumer insight management
- consultancy
- goods and services innovation
- social marketing and channel management.
University of Sussex
Overview:
The University of Sussex is a leading, research-intensive university located in Brighton, UK. It is known for its commitment to academic excellence and its focus on creating a vibrant and diverse campus community.
Services Offered:
The university offers a wide range of services to its students, including:
Accommodation:
On-campus housing options are available for students, with various types of accommodation to suit different needs and budgets.Student Support:
The university provides comprehensive support services to students, including academic advising, career counseling, and mental health resources.Careers:
The university offers career services to help students find internships, graduate jobs, and develop their career skills.Library:
The university library provides access to a vast collection of books, journals, and online resources.IT Services:
Students have access to a range of IT services, including computer labs, wireless internet, and online learning platforms.Student Life and Campus Experience:
Students at the University of Sussex can expect a vibrant and engaging campus experience. The university offers a wide range of clubs, societies, and sports teams for students to join. The campus is located in a beautiful setting, with easy access to the city of Brighton.
Key Reasons to Study There:
Research Excellence:
The university is renowned for its research excellence, with a strong focus on innovation and impact.World-Class Faculty:
The university boasts a world-class faculty, with experts in a wide range of fields.Vibrant Campus Community:
The university has a diverse and welcoming campus community, with a strong sense of belonging.Location:
The university is located in Brighton, a vibrant and cosmopolitan city with a thriving arts and culture scene.Academic Programs:
The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Arts and Humanities:
English, History, Philosophy, Music, Theatre, and more.Social Sciences:
Politics, Sociology, Economics, Psychology, and more.Science and Engineering:
Biology, Chemistry, Physics, Computer Science, and more.Business and Management:
Business Administration, Finance, Marketing, and more.English Language Requirements
Most courses at University of Sussex have the following minimum language requirements. We advise you always check the exact entry requirements before apply to any course, don't forget we are always on hand to help.
IELTS ACADEMIC
6.5
