Program Overview

The MSBA program is designed to prepare students for utilizing analytical techniques, methods, and applications for data-driven practices in diverse organizations and enterprises of all sizes.

As businesses become more and more reliant on data-driven strategies, the needs and opportunities for graduates in Business Analytics have grown rapidly. Breakthroughs in data collection, storage, and analysis to uncover and capture business value have fueled this growth, and post-recession companies have recognized this potential and increasingly emphasize data-driven decision-making in their business strategies. The current annual rate of job growth in this area is approximately 11.8%, a rate that is only expected to accelerate in the future.