Program Overview

Undergraduate students who complete a degree from UNO’s College of Business Administration earn a Bachelor of Science in Business Administration (BSBA) with at least one area of concentration in business (See the complete list of BSBA concentrations)

All BSBA concentrations require 18 credit hours, except Accounting, which requires 24 credit hours.

Some concentrations or secondary concentrations require students to earn a “C+” or better in a specific foundation courses. Specifically, MGMT 3490 is the foundation course for the Management and Human Resource Management concentration as well as for the Management secondary concentration. MKT 3310 is the foundation course for the Marketing concentration as well as for the Marketing secondary concentration. MKT 3310 & MKT 3100 are the foundation courses for Sales concentration as well as for the Sales secondary concentration. Finally, FNBK 3250 is the foundation course for the Business Finance, Banking and Financial Markets, and Investment Science & Portfolio Management concentrations as well as the Business Finance secondary concentration.

Students earning a concentration in marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors. Marketers design and implement strategic marketing plans in order to

MKT 3310 with a grade of C+ or above.

MKT 4000 can be taken multiple times and may include any department chair approved topic