Program Overview

The sports industry has a unique charm of its own! Sports organizations attract young athletes to help make them stars, but behind the success of every athlete stands a skilled sports manager, who makes things happen; someone capable of coaching, developing, and directing athletics – an expert in multiple disciplines and functions.

If you’re enthusiastic about working in sports organizations and applying knowledge in finance, operations, marketing, and other business disciplines, then a BBA in Sports Management at CUD will help you achieve your dreams. The degree will prepare you to deal with matters that are unique to the sports industry. You will negotiate contracts with players and vendors through athletic valuation, attract crowds to sports events, and coordinate external communication through traditional and digital media, to strengthen the tie between the fans and the team.

Dubai is home to world-class facilities and venues hosting homegrown local, regional and international teams and events. CUD’s strategic location in the heart of Dubai opens attractive opportunities in the field of sports management. The sporting industry is a multi-million-dollar business in the UAE that promises continued growth as more and more world-class professional athletes participate in the elite sporting events held annually in Dubai and Abu Dhabi.

This growth creates a pressing need for well-prepared talent in various categories of sports management, to satisfy industry demand. This specialization will equip you with a profound understanding of the issues and practices prevalent in sport management, while preparing you for careers in the significant number of sport activities and renowned international competitions from horse and car races, to football, golf, competitions and exhibitions that are held throughout the year in the UAE.

Career opportunities in the growing sports world are challenging, promising, and very rewarding. A degree in sports management qualifies you to compete in the following careers: