Program Overview

Why choose this course?

Our Public Relations and Corporate Communications MA is a highly specialised and focussed programme designed for those who want to pursue a career in the broader field of corporate communications and public relations. This includes working for an agency or in-house for a company or organisation. Roles may include PR manager, internal/external communications or investor relations. Over the course of the programme, you will learn to: Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients of a multitude of different educational or cultural backgrounds; Understand value and competitive advantage;Utilise the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects; Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.

What you will study

With the kind of practical, hands-on learning experiences that encourage flexible thinking, and a fundamental basis in business and marketing rather than journalism, our MA in Public Relations and Corporate Communications will help propel you into a range of high-level careers in challenging or commercial environments. We enable our students to graduate with the ability to effectively adapt their communications technique to succeed in any cultural, social, commercial or non-profit context.

Teaching and assessment

Assessment typically comprises exams (eg in-class tests, unseen examinations), practical assessments and coursework (eg essays, laboratory reports, dissertation).

After you graduate

Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.