Program Overview

About the course

This MSc Strategic Marketing with Brand Leadership is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field.

The programme offers three award routes that you can choose to study:

• One-year full-time MSc Strategic Marketing with Brand Leadership
• Two-year full-time MSc Strategic Marketing with Brand Leadership with Placement Year
• Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning)

The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only.

The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.

You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.

Who is the course for?

This MSc Strategic Marketing with Brand Leadership has been designed for:

• Graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership
• Graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership.
• Marketing professionals who want to specialise even further within the discipline of brand leadership.