Program Overview

What's the course about?

The principles of marketing haven’t changed, but technology has - fundamentally altering the way it is delivered. You will be introduced to the essentials of marketing, and the digital tools of modern marketing. You will learn how to understand target audiences, as well as how to create and deliver effective content to engage them.

Develop your interest and nurture your individuality with a variety of modules, including content creation, social media and social influence, digital venture creation, branding and communications strategy.

While a firm grounding in theory is essential, what really matters is how that theory can be applied in the real world. Go beyond the textbooks with the tools and resources you need to understand what theory means for modern businesses and aspiring business owners.

There's a direct connection between what you learn in class and certifications you can earn from organisations like Google, Hootsuite, Facebook, LinkedIn, and the Chartered Institute of Marketing (CIM).

Since the disciple encompasses written, numerical and creative skills, you get to choose modules that appeal to you, as you discover what you truly love about marketing. Finish our programme with a firm grasp of what successful marketing is and an understanding where your strengths lie.

Since the first year is the same as BA (Hons) Advertising & Digital Marketing, if you have a more creative outlook, you may choose to swap at the end of the first year.

Where you’ll study

Your learning experience will happen on our modern de Havilland campus, with self-study materials to support you from our virtual learning platform, StudyNet.

Hertfordshire Business School is located within a large University campus, at our de Havilland site. You’ll be sharing this campus with others studying business, law, sports, education, and the humanities, as well as the Sports Village, which features a gym, swimming pool, coffee shop, and climbing wall and our Enterprise Hub.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. The Enterprise Hub is a vibrant destination where local firms and students can work and learn in comfort. In addition to open study spaces, our Learning Resources Centre also features private study rooms, and is open 24/7 allowing you to study around your schedule.

The student union bar and additional facilities are only a 20-minute walk or short bus ride away at our second campus. Student housing is available at both campuses.