Program Overview

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. Including an option to specialise in digital and social media marketing. Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.

The course starts with a foundation year 0, specifically designed to introduce and develop essential skills for success in higher education, including critical thinking and research skills, and the knowledge and understanding of key facets of business, accounting and economics.

Key features

• The foundation year is an integral part of the extendeddegree and you will benefit from experienced university lecturers.

• Marketing is a driving force behind business. Our course acknowledges the multi-faceted dimensions of the marketing discipline which will ensure that you have the comprehensive knowledge needed for a career in marketing.

• Employability is embedded into all aspects of the course whether it is through the use of live client briefs to demonstrate application of theory or dedicated sessions and events in partnership with our Careers Service.

• As marketing has evolved, we have recognised the need to embrace change and address this within the programme. The course offers a digital and social media marketing pathway to allow you tailor your degree to your career goals.

• Distinguish yourself professionally with an accredited degree – this course is accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and works with The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

• To enhance the employability of our students we work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM by ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain: – IDM Certificate in Digital Marketing – MRS Certificate in Market Research – CIM Graduate Gateway