Program Overview

Marketing is about so much more than advertising. Through this broad degree you'll understand what makes a brand, you'll develop a new product, learn how to understand consumer psychology and improve your ability to make a sale.

Marketing is a key part of every business and this degree looks closely at how marketing works with other specialisms such as finance, operations and public relations. When you finish this degree you'll have a deep understanding of how marketing interacts with all the working parts of a business and you'll be able to apply your skills as a marketing specialist in any sector that interests you.