Program Overview

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll learn about the relational nature of marketing, and how strategic marketing planning and communications contribute to the success of organisations internationally. This course will develop your skills in planning, presenting, communication and teamwork.

This degree will prepare you for a wide range of positions, including roles in digital communications, customer behaviour and management. You will receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.

Students who graduate from this course often consider the following postgraduate options: Masters in Business Administration, MSc International Marketing, Strategic Marketing or Digital Marketing, postgraduate qualifications with the Chartered Management Institute and/ or the Chartered Institute of Marketing, MSc in Business Management.