Program Overview
Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree.
This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in.
This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations.
Choose MSc Consumer Behaviour at the University of Reading
You will:
- join the highest-ranking UK university for Agriculture and Forestry (QS World University Rankings by Subject 2022 - Agriculture & Forestry). We’re ranked 11th in the world, and are the only UK university in the top 50.
- embrace the latest consumer behaviour thinking, and gain the skills knowledge and understand you need to move your organisation forward.
- problem-solve internal and external client-led projects, facilitating active learning throughout your studies.
Joining this programme means you’ll also be joining the Graduate Institute of International Development, Agriculture and Economics in our School of Agriculture, Policy and Development, where we are committed to empowering change through our teaching and research. Our academics tackle some of the world’s most pressing issues across their respective fields of expertise, and our mission is to make a difference in the context of the United Nations’ Sustainable Development Goals.
This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in.
This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations.
Choose MSc Consumer Behaviour at the University of Reading
You will:
- join the highest-ranking UK university for Agriculture and Forestry (QS World University Rankings by Subject 2022 - Agriculture & Forestry). We’re ranked 11th in the world, and are the only UK university in the top 50.
- embrace the latest consumer behaviour thinking, and gain the skills knowledge and understand you need to move your organisation forward.
- problem-solve internal and external client-led projects, facilitating active learning throughout your studies.
Joining this programme means you’ll also be joining the Graduate Institute of International Development, Agriculture and Economics in our School of Agriculture, Policy and Development, where we are committed to empowering change through our teaching and research. Our academics tackle some of the world’s most pressing issues across their respective fields of expertise, and our mission is to make a difference in the context of the United Nations’ Sustainable Development Goals.
University of Reading
Overview:
The University of Reading is a public research university located in Reading, Berkshire, England. It is known for its strong academic reputation and its commitment to providing a high-quality student experience.
Academic Programs:
The University of Reading offers a wide range of undergraduate and postgraduate programs across various subject areas, including:
Arts and Humanities:
Ancient History, Archaeology, Art, Classics, Creative Writing, Drama, English Language and Applied Linguistics, English Literature, Film and Television, History, Languages and Cultures, Linguistics, Museum Studies, Philosophy, Theatre & Performance, War and Peace Studies.Science and Engineering:
Agriculture, Architecture, Biochemistry, Biological Sciences, Biomedical Engineering, Biomedical Sciences, Bioveterinary Sciences, Chemistry, Climate Science, Computer Science, Ecology, Engineering, Mathematics, Medical Sciences, Meteorology and Climate, Microbiology, Nutrition, Pharmacology, Pharmacy, Zoology.Business and Social Sciences:
Accounting, Business and Management, Consumer Behaviour and Marketing, Economics, Education, Finance, Healthcare, International Development, International Relations, Law, Marketing, Politics and International Relations, Psychology, Public Policy, Real Estate and Planning, Social Policy, Strategic Studies, Teaching.Other:
The University of Reading has a strong research focus and is ranked among the top universities in the world for its research output. It also has a strong commitment to sustainability and has been recognized for its efforts in this area.
English Language Requirements
Most courses at University of Reading have the following minimum language requirements. We advise you always check the exact entry requirements before apply to any course, don't forget we are always on hand to help.
IELTS ACADEMIC
6.5