MSc Strategic Public Relations and Communication Management drafted draft
Program start date | Application deadline |
2023-09-01 | 2023-08-01 |
2024-09-01 | - |
Program Overview
Overview
Our Strategic Public Relations and Communication Management course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you'll need for a successful career in communications and public relations.
You'll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.
By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.
We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice. Students can exit at PG Cert and PG Dip awards.
Teaching
You’ll be taught by lectures, seminars, workshops, field trips and visiting speaker presentations.
Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. We work closely with the Chartered Institute of Public Relations, and you can attend CIPR Scotland events, allowing you to meet practitioners working in the field and to extend your network of contacts.
Program Outline
Modules
Year one
University of Stirling
Overview:
University of Stirling is a public university located in Stirling, Scotland. It offers a wide range of undergraduate and postgraduate degree programs, with a focus on providing a flexible and engaging learning experience. The university is known for its commitment to research and its dedication to making a positive impact on the world.
Services Offered:
Student Life and Campus Experience:
The university provides a welcoming environment for new students, offering a variety of welcome activities to help them adjust to life at Stirling. The campus is known for its beautiful setting and offers a range of facilities and resources for students, including accommodation, sports facilities, and a library.
Key Reasons to Study There:
Flexible undergraduate degree courses:
The university offers over 170 flexible undergraduate degree courses.Commitment to research:
The university is dedicated to research and its impact on the world.Focus on sport:
Stirling is known as Scotland's University for Sporting Excellence, offering a strong combination of sport and education.Academic Programs:
Other:
The university has a Strategic Plan 2030 that outlines its vision for the future. The plan aims to make a difference in people's lives and be a force for good in the world.
English Language Requirements
Most courses at University of Stirling have the following minimum language requirements. We advise you always check the exact entry requirements before apply to any course, don't forget we are always on hand to help.
IELTS ACADEMIC
6.5