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Students
Tuition Fee
GBP 19,145
Per course
Start Date
Medium of studying
On campus
Duration
Program Facts
Program Details
Degree
Masters
Major
Biomedical Sciences | Child Psychology
Area of study
Business and Administration | Journalism and Information
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 19,145
Intakes
Program start dateApplication deadline
2023-09-012023-08-01
2024-09-01-
About Program

Program Overview


Overview

Our Strategic Public Relations and Communication Management course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you'll need for a successful career in communications and public relations.

You'll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice. Students can exit at PG Cert and PG Dip awards.

Teaching

You’ll be taught by lectures, seminars, workshops, field trips and visiting speaker presentations.

Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. We work closely with the Chartered Institute of Public Relations, and you can attend CIPR Scotland events, allowing you to meet practitioners working in the field and to extend your network of contacts.

Program Outline

Modules


Year one

  • Public Relations and Public Communications Theories (PREPP62)
  • Research Methods (MMAPP12)
  • Human Information Behaviour (MMAPP17)
  • Media Relations and Production (PREPP63)
  • Strategic Public Relations Planning (PREPP61)
  • Policy Analysis and Evaluation Research (ASRP007)
  • Advanced Social Media Marketing (CMCPP12)
  • Transitional Justice and Human Rights (HUMPR09)
  • Investigative Research (JOUPP03)
  • Digital Video Production (JOUPP04)
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    About University
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    University of Stirling


    Overview:

    University of Stirling is a public university located in Stirling, Scotland. It offers a wide range of undergraduate and postgraduate degree programs, with a focus on providing a flexible and engaging learning experience. The university is known for its commitment to research and its dedication to making a positive impact on the world.


    Services Offered:


    Student Life and Campus Experience:

    The university provides a welcoming environment for new students, offering a variety of welcome activities to help them adjust to life at Stirling. The campus is known for its beautiful setting and offers a range of facilities and resources for students, including accommodation, sports facilities, and a library.


    Key Reasons to Study There:

      Flexible undergraduate degree courses:

      The university offers over 170 flexible undergraduate degree courses.

      Commitment to research:

      The university is dedicated to research and its impact on the world.

      Focus on sport:

      Stirling is known as Scotland's University for Sporting Excellence, offering a strong combination of sport and education.

    Academic Programs:


    Other:

    The university has a Strategic Plan 2030 that outlines its vision for the future. The plan aims to make a difference in people's lives and be a force for good in the world.

    Total programs
    240
    Admission Requirements

    English Language Requirements

    Most courses at University of Stirling have the following minimum language requirements. We advise you always check the exact entry requirements before apply to any course, don't forget we are always on hand to help.


    IELTS ACADEMIC

    6.5

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