Program Overview

Overview

Looking to work at the cutting edge? Our pioneering Masters in Behavioural Science for Management will provide you with an in-depth knowledge of the theory and practice of behavioural science and behavioural economics, and how this can be applied to predict the decisions of consumers, firms, citizens and regulators. Students can also exit with PGCert and PGDip awards.

Course objectives

This course will help you to develop key skills and gain practical experience in Behavioural Science including:

• Core training in areas of psychological science most relevant to business and policy
• In-depth knowledge of the key concepts of behavioural economics
• How behavioural science can be applied to business and policy questions
• Sound understanding of growing areas such as experimental approaches to business and policy questions and strategies to enable behaviour change
• Detailed statistical and methodological training
• The design and analysis of surveys and survey data
• Using advanced experimental and empirical techniques
• Presenting research confidently
• Conducting independent research projects that test hypotheses in applied settings