Program Overview

Learn how to become an influential and effective marketer in the digital age. A Bachelor of Science degree in Marketing with an Emphasis in Digital Marketing sets CSP graduates apart in the fast-paced and highly competitive world of marketing.

Today, brands have the opportunity to engage with consumers and audiences in highly personal, 1:1 ways to drive business and build relationships. Digital channels, including social media, search engine marketing, email, and others have opened pathways for creative, data-driven marketers to make a real difference for businesses and consumers. The program centers itself on modern advances in marketing, specifically the use and management of digital channels. Graduates are challenged to become expert critical thinkers for success in a new era of marketing.