MSc International Business and Marketing

Program Overview

International business and marketing is a powerful combination if you have set your sights on a high-flying career in a leading global organisation. Our MSc equips you with the vision, professional credibility, practical skills and specialist knowledge you need to excel.

Course description

• Focus on applied analysis in international business sectors, markets and marketing as well as international policy and global strategy
• Network with business leaders who provide guest lectures, consultancy projects, case studies and professional mentoring
• Gain vital hands-on experience in our Bloomberg Financial Markets Lab, using real-world data for research into companies and markets across the globe
• Be inspired by a teaching team with industry experience, extensive contacts and a strong profile for influential research
• Learn alongside students from around the world, sharing experiences to deepen your understanding of global business and cultural diversity.

Leading employers worldwide increasingly expect their senior staff to have a specialist postgraduate degree like our MSc International Business and Marketing. Our MSc is designed to nurture the next generation of forward-thinking, energetic and ambitious business and marketing professionals with a truly global outlook.

This multidisciplinary course is an excellent choice if you want to develop a thorough understanding of the economic, marketing, strategic, legal and cultural factors facing international business. It brings together disciplines such as strategy, international economics, marketing, brand management and law. Drawing on real-world case studies, you’ll hone your skills in applied research as you conduct wide-ranging business, marketing, international economic and market analysis. You’ll also focus on how to create and implement strategic marketing plans which address business challenges in original ways.

The MSc International Business and Marketing opens doors to careers in customer-focused roles in global markets and organisations, or could pave the way to promotion if you are already employed in a relevant position. Because it combines high-level marketing skills with in-depth knowledge of business from a global perspective, you will graduate with a respected qualification which helps you stand out in an increasingly competitive job market.

Program Outline

Modules

Modules