Program Overview

With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing.

During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.

Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles.

You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.

Northumbria University is ranked top 50 in the UK for Business & Management studies (Complete University Guide, Subject League Table 2023).

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.

This degree is also dual accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).