Program Overview

Are you ready to immerse yourself in a dynamic and exciting environment, to learn about the ways media influences our daily lives and the world around us?The BA (Hons) Mass Communication and Business pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices and methods that characterise contemporary media, communication, and cultural studies.From day one, you will be supported in developing an independent critical understanding of the key advances within mass communications, a field of study that encompasses a wide variety of media organisations, technological innovations, cultural industries, and audiences.You will develop your knowledge, skills and abilities on a course that will enable you to critically evaluate contemporary mass communications industries and to understand the technological, social and political factors that shape those industries.The course’s unique framework structure allows you to tailor your interest in media towards a particular career route in your third year, specialising in specific modules that are directly applicable to your future employment, whichever career path you choose.