MBA Master of Business Administration Digital Marketing drafted draft
| Program start date | Application deadline |
| 2023-09-01 | 2023-08-01 |
| 2024-09-01 | - |
Program Overview
Course Summary
This course is subject to validation. The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations, means marketing practices now rely heavily upon analysis and interpretation of digital data.
This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision making. Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.
Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it’s accredited by the Chartered Management Institute, so you can be sure you’re learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average – with lifetime earnings greatly enhanced thanks to the qualification.
Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you’ll study a specialised ‘Professional Development’ module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market.Program Outline
Modules
Year one
University of East London
Overview:
University of East London (UEL) is a public university located in London, United Kingdom. It offers a wide range of undergraduate and postgraduate programs across various disciplines. UEL is known for its commitment to providing a supportive and inclusive learning environment, with a focus on practical skills and real-world experience.
Services Offered:
Study:
UEL offers a comprehensive range of courses, including undergraduate, postgraduate, apprenticeships, and clearing options. They also provide advice for mature learners and offer a variety of subjects and schools.Visit UEL:
The university hosts undergraduate open days and provides information about its location.Student Information:
UEL offers resources for current and new students, including information on student life, accommodation, term dates, fees and funding, and scholarships.International:
UEL provides support for international students, including advice for their region, pre-degree courses, visa and immigration advice, and pre-sessional English programs.Your Career:
UEL offers career services, including career coaching and mentoring, opportunities to meet employers, and resources for volunteering and work while studying.Partners:
UEL collaborates with various partners, including businesses and organizations, to provide opportunities for students and staff.Our Research:
UEL conducts research across various disciplines and offers postgraduate research programs.About:
UEL provides information about its schools and subjects, governance, professional services, vision, alumni, and sustainability initiatives.Student Life and Campus Experience:
The context provides information about student life at UEL, highlighting the vibrant campus environment and the support available to students. It mentions the university's commitment to providing a positive and inclusive learning experience.
Key Reasons to Study There:
Strong focus on practical skills and real-world experience:
UEL emphasizes practical learning and provides opportunities for students to gain valuable experience through internships, placements, and other initiatives.Supportive and inclusive learning environment:
UEL is committed to creating a welcoming and supportive environment for all students, regardless of their background or circumstances.Vibrant campus life:
UEL offers a range of student activities, clubs, and societies, providing opportunities for students to connect with others and develop their interests.Excellent career support:
UEL provides comprehensive career services to help students prepare for their future careers.Academic Programs:
The context mentions that UEL offers a wide range of undergraduate and postgraduate programs across various disciplines. It also highlights the university's commitment to research and its involvement in the Research Excellence Framework (REF).
Other:
The context mentions that UEL is celebrating a Year of Science in 2024. It also highlights the university's strong performance in the National Student Survey (NSS), ranking 3rd nationally for overall student positivity and top 10 in Teaching, Learning Opportunities, Assessments and Feedback.
English Language Requirements
Most courses at University of East London have the following minimum language requirements. We advise you always check the exact entry requirements before apply to any course, don't forget we are always on hand to help.
IELTS ACADEMIC
6.5
