Program Overview

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Marketing Bachelor of Science Degree

Marketing

Bachelor of Science Degree

Overview for Marketing BS

Why Pursue a Marketing Degree at RIT

• Industry-driven curriculum encompasses new media marketing, social media analytics, search engine optimization, and data visualization.
• Build vast alumni and professional connections, and participate in exciting extracurricular activities and opportunities, including national and international marketing competitions.
• Join the Marketing, Advertising, and Public Relations Club, which hosts company tours, guest speakers, networking opportunities, and conferences.
• Latest industry trends and software taught by top faculty and industry practitioners with leadership from the Marketing Advisory Board.

Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT’s bachelor of science in marketing focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You’ll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization’s success.

What is Marketing?

Marketing is strategic communication between an organization and its customers. And, it can have multiple goals. Marketing raises awareness of a product or service, helps acquire new customers, generates sales leads, builds brand reputation, boosts brand engagement, establishes an organization as a thought-leader, reaffirms value for consumers, grows a social media presence, and so much more.

To be truly effective a marketing professional must:

• Understand Their Audience: Through in-depth consumer research, marketers can gain deep and profound insight into who is buying their products and services, and why.
• Identify Needs/Goals of Customers: Understanding what consumers need and why can help marketers discern how these opportunities can lead to new or revised product lines and services.
• Build Trust and Communicate Information: Sharing product benefits and value enables consumers to make informed decisions on products and services.
• Boost Brand Awareness: Engagement with your brand tells you that your audience is listening, watching, and interested in what you're doing.

RIT's Marketing Bachelor's Degree

In RIT's marketing degree, you will gain a solid understanding of the business activities that fall under the marketing umbrella. These include identifying and selecting target markets; developing, placing, and promoting goods and services; managing relationships among organizations and their customers; and analyzing the successfulness of marketing campaigns and activities.

Business Marketing Courses

Throughout your marketing courses you'll study business-consumer relationships from multiple angles as you learn about the power and influence of internet marketing, social media, search engine optimization (SEO), search engine marketing (SEM), and data analytics on consumer awareness and behavior. A range of business marketing courses also cover strategic management, marketing analytics, and marketing strategy. You'll also gain practical experience by developing marketing plans. Through a range of projects, you'll work independently and in teams to solve marketing challenges. Studying marketing through course work is only one part of your experience. Through classroom experiences and your work on real and simulated business challenges, you'll develop leadership and communication skills while you gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. You'll graduate ready to create and critically evaluate strategic marketing plans.

Marketing Electives

As part of the marketing major, you will select elective courses in a range of topic that enable you to further explore areas of marketing and gain an understanding of additional topics, including global marketing, digital entrepreneurship, marketing research, and more.

Furthering Your Education in Marketing

Today’s careers require advanced degrees grounded in real-world experience. RIT’s Combined Accelerated Bachelor’s/Master’s Degrees enable you to earn both a bachelor’s and a master’s degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.

• +1 MBA Early Acceptance Pathway: Successful RIT applicants who are offered admission into the BS degree in marketing as an incoming first-year student may also be offered conditional early acceptance into the +1 MBA Early Acceptance Pathway. This option enables you to earn both your BS degree and an MBA in as little as five years of study. Learn how the +1 MBA Early Acceptance Pathway can help you add a competitive advantage to your studies.
• +1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor’s degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.

Careers and Experiential Learning

Typical Job Titles

• Executive Assistant
• Account Development Representative
• Service Sales Representative
• Marketing Associate
• Marketing Coordinator
• ETL Developer

Industries

• Real Estate
• Advertising, PR, and Marketing
• Environmental Services
• Telecommunications
• Health Care

Cooperative Education

What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.

Co-ops take your knowledge and turn it into know-how. Business co-ops provide hands-on experience that enables you to apply your knowledge of business, management, finance, accounting, and related fields in professional settings. You'll make valuable connections between course work and real-world applications as you build a network of professional contacts.

Students in the marketing degree are required to complete at least one block of cooperative education.

Careers in Marketing

Careers in marketing are vast, dynamic, and multifaceted. And, with marketing needs in nearly every single industry, you can work in an area in which you have a particular passion, such as higher education, consumer goods, retail, entertainment, law, health care, and so much more. You'll find opportunities in all industries to create value for consumers, better understand your key audiences, and create opportunities to build or strengthen brand awareness.

Marketing encompasses a range of career opportunities that span from the creative (content creators, copywriters, storytellers) to the analytical (marketing research, SEO, SEM) to the logistics (sales, media buying/media placement), to the strategy (product/brand managers, chief marketing officers).

Featured Work and Profiles

• Synapse, Los Angeles, California
• greyhealth group, New York, NY
• L'Oréal USA, New York, NY
• Less Is More In Semiconductor Manufacturing
• Research Insights: Health Communication Technology and COVID-19
• 2024 Fulbright Scholar: Sarah Sabal

Curriculum for Marketing BS

Marketing, BS degree, typical course sequence

• First Year
  • ACCT-110: Financial Accounting
  • ACCT-210: Management Accounting
  • BANA-255: Data Literacy, Analytics, and Decision Making
  • ECON-101: Principles of Microeconomics
  • ECON-201: Principles of Macroeconomics
  • MATH-161: Applied Calculus
  • MGIS-130: Information Systems & Technology
  • MGMT-101: Business 1: Introduction to Business Communication, Planning, and Analysis
  • MGMT-102: Business 2: Business Planning and Professional Development
  • STAT-145: Introduction to Statistics I
  • YOPS-10: RIT 365: RIT Connections
• Second Year
  • COMM-253: Communication
  • FINC-220: Financial Management
  • INTB-225: Global Business Environment
  • MGMT-215: Organizational Behavior
  • MKTG-230: Principles of Marketing
  • MKTG-320: Digital Marketing
  • SCBI-035: Careers in Business
  • STAT-146: Introduction to Statistics II
• Third Year
  • DECS-310: Operations Management
  • MGMT-340: Business Ethics and Corporate Social Responsibility
  • MKTG-350: Consumer Behavior
  • MKTG-365: Marketing Analytics
  • MKTG-499: Marketing Co-op
• Fourth Year
  • MGMT-560: Strategic Management
  • MKTG-550: Marketing Strategy

Marketing Electives

• ISTE-105: Web Foundations
• ISTE-305: Rapid Online Presence
• MAAT-101: Cross Media Foundations
• MAAT-106: Typography and Page Design
• MAAT-107: Imaging
• MGIS-360: Building a Web Business
• MGMT-360: Digital Entrepreneurship
• MKTG-310: Marketing Research
• MKTG-330: Global Marketing
• MKTG-360: Professional Selling
• MKTG-370: Advertising and Promotion Management
• MKTG-410: Search Engine Marketing and Analytics
• MKTG-430: Social Media Marketing
• MKTG-489: Seminar in Marketing

Admissions and Financial Aid

First-Year Admission

First-year applicants are expected to demonstrate a strong academic background that includes:

• 4 years of English
• 3 years of social studies and/or history
• 3 years of math is required and must include algebra, geometry, and algebra 2/trigonometry. Pre-calculus is preferred.
• 2-3 years of science

Transfer Admission

Transfer applicants should meet these minimum degree-specific requirements:

• A minimum of college algebra is required. Pre-calculus or calculus is preferred.

Financial Aid and Scholarships

100% of all incoming first-year and transfer students receive aid.

RIT’s personalized and comprehensive financial aid program includes scholarships, grants, loans, and campus employment programs. When all these are put to work, your actual cost may be much lower than the published estimated cost of attendance.

Accreditation

Saunders College of Business undergraduate and graduate programs are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, the premier accrediting organization for business schools. Less than five percent of the institutions granting business degrees have received this accreditation.

Faculty

• Deborah Colton-Hebert: Associate Professor
• Neil Hair: Executive Director, Center for Teaching and Learning
• Laura Dwyer: Adjunct Faculty

Related News

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