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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Graphic Communications | Graphic Design | Printing Technology
Area of study
Manufacturing and Processing
Course Language
English
About Program

Program Overview


Print and Graphic Media Technology Bachelor of Science Degree

Overview

The Print and Graphic Media Technology program at RIT prepares students to become leaders in the print and graphic media industry. The program focuses on hands-on applied science and technology, with a flexible curriculum that builds core competencies and offers customization for individual interests and career aspirations.


Why Study Print and Graphic Media Technology at RIT

  • Hands-On Applied Science and Technology: Work on graphic media projects from day one, and to the culmination of your degree.
  • Gain Real-World Experience: Two cooperative educational experiences provide students with hands-on, full-time, paid work experience in the print and graphic communications industry.
  • Strong Career Paths: Recent graduates have started their graphic communications careers at a variety of companies representing the wide array of market segments.
  • Alumni Support: 4,000+ alumni working in leadership positions throughout the industry, many of whom are active in supporting the program and its students.
  • Fast Track Your Success: Earn a BS degree and an MBA in as few as five years with our +MBA program.
  • Accelerated Bachelor’s/Master’s Available: Earn both your bachelor’s and your master’s in less time and with a cost savings, giving you a competitive advantage in your field.

Careers and Cooperative Education

Typical Job Titles

  • Account Executive
  • Application Specialist / Systems Engineer
  • Customer Service Representative
  • Digital Services Specialist
  • Estimator
  • Marketing and Communications Coordinator
  • Pre-Press Technician
  • Print Production Manager
  • Publishing Coordinator
  • Quality Management

Industries

  • Advertising, PR, and Marketing
  • Consumer Packaged Goods
  • Design
  • Journalism, Media, and Publishing

Curriculum

Print and Graphic Media Technology, BS degree, typical course sequence

  • First Year
    • MAAT-102: Introduction to Graphic Media
    • MAAT-106: Typography and Page Design
    • MAAT-108: Raster and Vector Imaging
    • MAAT-206: Print Production
    • MAAT-271: Webpage Production I
    • MATH-101: College Algebra
    • STAT-145: Introduction to Statistics I
    • UWRT-150: FYW: Writing Seminar
    • YOPS-10: RIT 365: RIT Connections
  • Second Year
    • COMM-142: Introduction to Technical Communication
    • COMM-223: Digital Design in Communication
    • MAAT-10: Co-op Orientation
    • MAAT-267: Paginated Graphic Workflow
    • MAAT-306: Information Architecture Publishing
    • MAAT-368: Gravure and Flexography
    • PACK-101: Introduction to Packaging
    • STAT-146: Introduction to Statistics II
  • Third Year
    • COMM-342: Communication Law and Ethics
    • MAAT-301: Database Publishing
    • MAAT-365: Automation and Scripting for Graphic Media
    • MAAT-499: Media Arts and Technology Co-op
    • MAAT-544: Color Management Systems
    • MAAT-558: Package Printing
    • PACK-471: Packaging Supply Chain
  • Fourth Year
    • MAAT-402: Graphic Media Business Practices
    • MAAT-403: Graphic Media Capstone Project
    • PPRT-641: Digital Printing and Publishing
    • PPRT-688: Package Printing

Combined Accelerated Bachelor’s/Master’s Degrees

Print and Graphic Media Technology, BS degree, Packaging Science, MS degree, typical course sequence

  • First Year
    • MAAT-102: Introduction to Graphic Media
    • MAAT-106: Typography and Page Design
    • MAAT-108: Raster and Vector Imaging
    • MAAT-206: Print Production
    • MAAT-271: Webpage Production I
    • MATH-101: College Algebra
    • STAT-145: Introduction to Statistics I
    • UWRT-150: FYW: Writing Seminar
    • YOPS-10: RIT 365: RIT Connections
  • Second Year
    • COMM-142: Introduction to Technical Communication
    • COMM-223: Digital Design in Communication
    • MAAT-10: Co-op Orientation
    • MAAT-267: Paginated Graphic Workflow
    • MAAT-306: Information Architecture Publishing
    • MAAT-368: Gravure and Flexography
    • PACK-101: Introduction to Packaging
    • STAT-146: Introduction to Statistics II
  • Third Year
    • COMM-342: Communication Law and Ethics
    • MAAT-301: Database Publishing
    • MAAT-365: Automation and Scripting for Graphic Media
    • MAAT-499: Media Arts and Technology Co-op
    • MAAT-544: Color Management Systems
    • PACK-471: Packaging Supply Chain
  • Fourth Year
    • MAAT-402: Graphic Media Business Practices
    • MAAT-403: Graphic Media Capstone Project
    • PPRT-641: Digital Printing and Publishing
    • PPRT-688: Package Printing
  • Fifth Year
    • GRCS-701: Research Methods
    • PACK-730: Packaging and the Environment
    • PACK-742: Distribution Systems
    • PACK-763: Packaging for End Use
    • PACK-783: Advanced Packaging Dynamics
    • Graduate Packaging Elective

Admissions and Financial Aid

First-Year Admission

  • 4 years of English
  • 3 years of social studies and/or history
  • 3 years of math (algebra, geometry, and algebra 2/trigonometry)
  • 2-3 years of science (chemistry or physics required, biology recommended)
  • Technology electives preferred

Transfer Admission

  • Minimum of college algebra required (pre-calculus or calculus preferred)
  • Chemistry or physics required

Resources

  • Academic advisors
  • Student clubs and organizations
  • Documents
  • Technical information and support
  • Software help

Related News

  • Students recognized for excellence in graphics and research at national flexographic printing challenge
  • Students take summer learning to the next level with Studio930 consultancy
  • RIT names two new members to its board of trustees

Program Outline

This program was formerly known as media arts and technology.

9 Majors That Launch Your Career in Digital Media

What is Graphic Communications?

Graphic communications–including advertising, publications, packaging, and signage delivered through print and digital communications, package, and so much more–represents a vibrant industry that is ideal if you are interested in applied technology with a creative flair.

Brand owners, marketers, and content creators need to reach audiences to effectively communicate their information and messages. RIT’s print and graphic media technology degree prepares you to manage content from concept through distribution across multiple platforms, including print, web, mobile, and social media. You'll develop a breadth of cross-channel graphic media production skills, preparing you for leadership roles in a range of industries that rely on graphic communications. You will learn skills in computer graphics, color science, imaging, and business that will prepare you for success in these dynamic and robust industries.

Graphic Communications, Packaging Graphics, Digital Media, and So Much More

Print and graphic media technology is a unique major. It reflects the convergence of media technologies that allow content to be created, formatted, stored, and shared as digital assets, printed material, and various forms of interactive digital media. This approach enables you to build skills not only in traditional publishing but also in database management, new media production, networking, and mobile communications. You will gain flexibility in producing content across multiple types of traditional and digital media.

The major also allows you to explore other areas of study, including advertising and media strategy, contemporary publishing, content management, digital imaging and pre-media, print production, print quality, and 3D computer graphics.

As part of the curriculum, you will complete in two cooperative education experiences, where you will gain hands-on experience in the graphics, packaging, and publishing industries. These full-time, paid work experiences prepare you to work with photographers, graphic designers, advertisers, content creators, and publishers to create cross-media communications that inform, entertain, and persuade. Graduates of this graphic communications major have are employed in advertising production, digital imaging, print production, content creation, and web design and development.

Combined Accelerated Bachelor's/Master's Degrees

Today’s careers require advanced degrees grounded in real-world experience. RIT’s Combined Accelerated Bachelor’s/Master’s Degrees enable you to earn both a bachelor’s and a master’s degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.

+1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor’s degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.


Careers and Cooperative Education

Typical Job Titles

Account Executive Application Specialist / Systems Engineer
Customer Service Representative Digital Services Specialist
Estimator Marketing and Communications Coordinator
Pre-Press Technician Print Production Manager
Publishing Coordinator Quality Management

Salary and Career Information for Print and Graphic Media Technology BS

Cooperative Education

What’s different about an RIT education? It’s the career experience you gain by completing cooperative education and internships with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries.

Co-ops and internships take your knowledge and turn it into know-how. Your engineering co-ops will provide hands-on experience that enables you to apply your engineering knowledge in professional settings while you make valuable connections between classwork and real-world applications.

Students in the print and graphic media technology degree are required to complete two cooperative education experiences.


SHOW MORE
About University
PhD
Masters
Bachelors
Diploma
Courses

Rochester Institute of Technology (Dubai)

Overview:

Rochester Institute of Technology (Dubai) is a branch campus of the renowned Rochester Institute of Technology in the United States. Located in Dubai Silicon Oasis, a special economic zone for knowledge and innovation, RIT Dubai offers a comprehensive range of undergraduate and graduate programs in various fields, including engineering, business, computing, and design. The institution is committed to providing students with a high-quality American education in a dynamic and international setting.

Services Offered:

RIT Dubai provides a wide array of services to support student success, including:

Academic Support Center:


  • Offers tutoring, study skills workshops, and other resources to enhance academic performance.

Advising Resources:


  • Provides guidance on academic planning, career exploration, and personal development.

Health and Wellness:


  • Offers access to healthcare services, counseling, and wellness programs.

Athletics and Recreation:


  • Provides opportunities for students to participate in sports, fitness activities, and recreational programs.

Student Leadership:


  • Encourages student involvement in clubs, organizations, and leadership initiatives.

Student Accommodation:


  • Offers on-campus housing options for students.

Parking and Transportation:

  • Provides parking facilities and transportation services for students.

Student Life and Campus Experience:

RIT Dubai fosters a vibrant and inclusive campus community where students can engage in a variety of activities and experiences, including:

Student Life at RIT Dubai:


  • Offers opportunities for students to connect with peers, participate in social events, and explore cultural activities.

New Student Orientation:


  • Provides a welcoming introduction to campus life and resources.

Co-op and Internship Program:

  • Offers students practical work experience through co-op and internship opportunities.

Key Reasons to Study There:

American Degree:


  • RIT Dubai offers a true American degree, recognized globally for its quality and rigor.

State-of-the-Art Campus:


  • The campus features modern facilities and technology to support learning and research.

Co-op and Internship Program:


  • Provides students with valuable work experience and career development opportunities.

Study Abroad Options:


  • Offers students the chance to study at other RIT campuses or partner institutions around the world.

Global Connectivity:

  • RIT Dubai is located in a dynamic and international hub, providing students with diverse perspectives and networking opportunities.

Academic Programs:

RIT Dubai offers a range of undergraduate and graduate programs, including:

Undergraduate Programs:

  • Bachelor of Fine Arts in New Media Design
  • Bachelor of Science in Psychology
  • Bachelor of Science in Industrial Engineering
  • Bachelor of Science in Cybersecurity
  • Bachelor of Science in Computing and Information Technologies
  • Bachelor of Science in Electrical Engineering
  • Bachelor of Science in Mechanical Engineering
  • Bachelor of Science in Marketing
  • Bachelor of Science in Finance
  • Bachelor of Science in Global Business Management

Graduate Programs:

  • Master of Science in Organizational Leadership and Innovation
  • Masters of Science in Professional Studies: Future Foresight and Planning
  • Masters of Science in Engineering Management
  • Masters of Science in Mechanical Engineering
  • Masters of Science in Professional Studies: Data Analytics
  • Masters of Science in Professional Studies: Smart Cities
  • Masters of Science in Cybersecurity
  • Masters of Science in Electrical Engineering

Other:

  • RIT Dubai has a strong focus on innovation and entrepreneurship, with dedicated labs and centers supporting student projects and research.
  • The institution boasts a diverse student body representing over 75 nationalities, creating a rich and multicultural learning environment.
  • RIT Dubai has a high employability rate, with over 80% of graduates securing employment within six months of graduation.
  • The institution has a strong network of alumni, providing students with valuable connections and career support.

Total programs
226
Average ranking globally
#442
Average ranking in the country
#132
Admission Requirements

Curriculum Note: Along with an updated title, the program's curriculum (which goes into effect fall 2023) was redesigned to provide students with a deeper understanding of print and graphic production techniques and technologies. Several new courses have been developed under the guidance of our industrial advisory partners to enhance students' skills and knowledge in the areas of imaging, automation, production, and business practices. Further, breadth of learning has been introduced through the addition of core requirements in quality, supply chain logistics, and various technology-focused packaging, print and graphic topics. 

Print and Graphic Media Technology, BS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
MAAT-102 1
Graphic media is customized manufacturing driven by exciting digital technologies and innovative applications resulting in provocative output using varied processes. This course introduces learners to the graphic media industry by completing hands-on projects that will orient them to the technologies and processes required to complete a diverse array of graphic projects, including conventional and digital printing, premedia processes, typography, and image processing. Projects include preparing text and images and subsequent output for screen printing, flexographic printing, offset lithographic printing, inkjet and other digital printing, signage, and cross-media through print, web, and mobile. Learners will develop an appreciation to the unique contributions of graphic media to society. Lab 2 (Fall, Spring).
MAAT-106 3
The course provides an introduction to the theoretical and practical foundations of typography and page design. Students study the history, aesthetics, and technology of typography, and current methods of page composition. Projects include design and production methods, using current software tools and fonts for typography in print and monitor display. Students will apply their acquired knowledge to make informed decisions in the practice of typography and page composition. (Prerequisites: MAAT-101 or equivalent course.) Lab 2 (Spring).
MAAT-108 3
Impactful images are essential for nearly all forms of effective graphic communication. The theme of this project-based course is the creation and optimization of raster and vector images for cross-media deployment through print, web, and mobile media. Through a series of hands-on, laboratory-based exercises, learners employ professional image evaluation and editing techniques in preparation for commercial output. Using current software and computer peripherals, learners apply industry best practices to produce, evaluate, and optimize digital raster and vector images. Lab 3 (Spring).
MAAT-206 3
This survey course introduces students to the technologies of print production, with a focus on the materials and processes used in conventional, digital, and functional printing methods. Hands-on lab experiences expose students to the underlying concepts while imparting knowledge of the strengths and limitations of the various methods. Quality, efficiency, economics, and sustainability are addressed. (Prerequisites: MAAT-101 or equivalent course.) Lab 3 (Spring).
MAAT-271 3
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy. (This course is restricted to students in the NMEP-BS or JOURNAL-BS programs.) Lecture 3 (Fall).
MATH-101 3
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring).
 
General Education – First Year Writing: FYW (WI)
3
YOPS-10 0
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. Lecture 1 (Fall, Spring).
 
General Education – Artistic Perspective
3
 
General Education - Social Perspective
3
 
General Education – Electives
6
Second Year
COMM-142 3
This course introduces students to current best practices in written and visual technical communication including writing effective email, short and long technical reports and presentations, developing instructional material, and learning the principles and practices of ethical technical communication. Course activities focus on engineering and scientific technical documents. Lab (Fall).
COMM-223 3
In an increasingly visual culture, and culture of online user-created content, non-designers are called upon in the professional realm to illustrate their ideas. Graduates entering the workforce will encounter situations where they will benefit from possessing a visual communication sensibility and vocabulary to communicate effectively with a broad range of audiences, including professional designers. Creative approaches to challenges, such as visual thinking, are also shown to improve students’ comprehension and problem-solving abilities. Digital Design in Communication is an opportunity for undergraduates to receive an introduction to principles of visual message design from a critical rhetorical perspective. They will also get the opportunity to apply these principles to a variety of visual products such as advertisements, logos, brochures, resumes, etc. A variety of computer software applications are available to support the research, writing, visualization, and design of messages. Lecture 3 (Fall, Summermr).
MAAT-10 0
This course provides students with a venue for preparing for job searches and subsequent employment. Students learn how to access the RIT job search database, to prepare cover letters and resumes, to make efficient use of career fairs, and to participate in effective interviews through a mock interview process. (This course is restricted to students in the NMEP-BS program.) Seminar 1 (Fall, Spring).
MAAT-267 3
Graphic media on an enterprise level requires efficient and automated workflows to complete printed projects efficiently, mistake-free, on-time, and on-budget. This course focuses on workflows for the two main printed output technologies for paginated pages: offset lithography and high-volume digital printing. Building on the understanding of the requisite steps entailed of these two key output processes, this hands-on course encompasses all of the processes that allow graphic media companies to go from concept to completion while minimizing manual steps to ensure that efficiency is built into an optimized and flexible workflow. Emphasis is placed on project management, stakeholder communications, bottleneck identification, and building efficiencies as related to paginated output for offset lithography and high-volume digital printing technologies. Lab 2 (Spring).
MAAT-306 3
In this course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices in real-world scenarios. (Prerequisites: MAAT-106 and MAAT-272 or ISTE-305 or equivalent courses.) Lab 2 (Spring).
MAAT-368 3
Students will explore gravure and flexography technologies, and learn to evaluate applicable designs. Extensive hands-on experience is included. Students will create pressure sensitive label designs, take command of a flexo press, and print labels. Lab 3 (Spring).
MATT-499
Media Arts and Technology Co-op (summer)
0
3
   MAAT-302  
This course prepares students to engage in a variety of written and oral communications necessary in academic and business environments with an emphasis on technical writing. Students are expected to produce appropriate audience-centered written materials that achieve a desired purpose based on techniques, organization, format, and style. Formal technical reports and presentations are required. Students must pass this course with a grade of B or higher prior to graduation or pass the Writing Competency Test. (Prerequisites: Completion of First Year Writing (FYW) requirement is required prior to enrolling in this class.) Lecture 3 (Fall, Spring).
   PACK-420  
An introduction to the principles of effective written technical communication for professional environments. Topics include memos, business letters, summary activity reports, technical proposals, and research papers. (Pre-requisites: This course is restricted to PACK-BS or NMEP-BS students. Co-requisites: First Year Writing (FYW).) Lecture 3 (Fall, Spring).
PACK-101 1
An in-depth overview of packaging. The course will include historical perspectives of packaging. Students will explore the functions of packaging and the materials, processes, and technology employed to protect goods during handling, shipment, and storage. A brief review of container types, package design and development, and research and testing are presented, along with information about economic importance, social implications, and packaging as a profession. Students will research historical, current, and future packages to gain better insight into the world of packaging. Lecture 1 (Fall, Spring).
STAT-146 4
This course is an elementary introduction to the topics of regression and analysis of variance. The statistical software package Minitab will be used to reinforce these techniques. The focus of this course is on business applications. This is a general introductory statistics course and is intended for a broad range of programs. (Prerequisites: STAT-145 or equivalent course.) Lecture 6 (Fall, Spring, Summer).
 
General Education – Ethical Perspective
3
 
General Education – Scientific Principles Perspective
3
 
General Education – Natural Science Inquiry Perspective
3
 
General Education - Elective 
3
Third Year
COMM-342 3
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring).
MAAT-301 3
Database publishing is centered on personalized graphic communications: this entails customizing graphic messaging for individuals and specifically targeted audiences. The requisite competencies for database publishing, including managing and accessing databases and integrating digital assets for distribution using electronic and digitally-printed methods, form the core of this course. Learners work with the fundamental design elements of databases constructed for activities that support graphic communication processes. Topics include best practices for building, optimizing, and maintaining databases comprised of recipient information and the merging of data with managed digital assets. Projects include composing publications and creating personalized documents for distribution through the web and in print. (Prerequisites: MAAT-106 and MAAT-271 or equivalent courses) Lab 2 (Spring).
MAAT-365 3
When completing print and graphic media projects on an industrial-scale, efficient and effective automation and scripting strategies are integral to productivity and competitiveness. In this course, learners develop and implement automation schemas specific for the print and graphic media industry. Hands-on assignments begin with automation methodologies imbedded in commonly used software (e.g.: Adobe Photoshop and Illustrator Actions.) Scripting is introduced as students utilize markup languages such as XML and object-oriented languages such as Python and prototype-based object oriented languages such as JavaScript to further specific automated tasks through inter-application communication. Emphasis is placed on strategies such as automating digital asset management tasks and using scripting to accomplish advanced variable-data graphic media tasks in a real-world context. Learners implement automation and scripting to improve performance, efficiency, and consistency in print and graphic media production. (Prerequisites: MAAT-301 or equivalent course.) Lab 2 (Spring).
MAAT-499 0
The Media Arts and Technology Co-op provides students with the opportunity to work in a position related to their major field of study. Co-ops are typically paid work experiences. All co-ops should fall within an RIT term (fall, spring, summer) and require permission of instructor for enrollment. (Prerequisites: MAAT-10 or equivalent course.) CO OP (Fall, Spring, Summer).
 
General Education – Ethical Perspective
3
 
General Education – Global Perspective
3
 
General Education – Immersion 1
3
MAAT-544 3
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems. (Students cannot take and receive credit for this course if they have taken PPRT-602.) Lab 2 (Fall).
MAAT-558 3
Students who take this course will understand how package-printing technologies work, and how they are used to print bags, labels, cartons, cans, boxes, and bottles. Students will apply a packaging printing workflow to produce labels and folding cartons of their own design. Finally, cost analyses of package printing using various technologies is discussed. This course is cross-listed with PPRT-688; students may receive credit for MAAT-558 or PPRT-688, not both. (Degree-seeking undergraduate students. Students may not take and receive credit for MAAT-558 and PPRT-688. If you have earned credit for MAAT-558 or you are currently enrolled in PPRT-688 you will not be permitted to enroll in MAAT-558.) Lab 3 (Spring).
RMET-420
Quality Engineering Principles
3
RMET-450
Lean Production & Supply Chain Operations
3
Fourth Year
MAAT-402 3
Print and graphic media professionals need to be versed in technological capabilities and business practices integral to managing a graphic media operation. Beginning with stakeholders in graphic media entities, including providers, vendors, and customers, learners in this course explore factors contributing to operational efficiencies and sustainability in print and graphic media enterprises. The course emphasizes the performance metrics, strategies, and methods required to achieve ethical business success in the industry, including using analytics to support improved decision making, effective marketing, and efficient operations. Recognizing that writing is a fundamental proficiency that permeates professional business management, students engage in informal and formal writing assignments pertinent to the print and graphic media industry throughout the course. (Prerequisites: MAAT-267 and COMM-142 or equivalent course.) Lecture 3 (Spring).
MAAT-403
Graphic Media Capstone Project
2
 
General Education – Immersion 2,3
6
 
General Education – Electives
3
 
Open Electives
12
MAAT-541 3
Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom are reinforced through hands-on labs and field trips to digital printers and equipment suppliers. This course is cross-listed with PPRT-641; students may receive credit for MAAT-541 or PPRT-641, not both. (Not if PPRT-641) Lab 3 (Fall).
Total Semester Credit Hours
122
 
 

Please see General Education Curriculum (GE) for more information.

(WI) Refers to a writing intensive course within the major.

Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.

Print and Graphic Media Technology, BS degree, Packaging Science, MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
MAAT-102 1
Graphic media is customized manufacturing driven by exciting digital technologies and innovative applications resulting in provocative output using varied processes. This course introduces learners to the graphic media industry by completing hands-on projects that will orient them to the technologies and processes required to complete a diverse array of graphic projects, including conventional and digital printing, premedia processes, typography, and image processing. Projects include preparing text and images and subsequent output for screen printing, flexographic printing, offset lithographic printing, inkjet and other digital printing, signage, and cross-media through print, web, and mobile. Learners will develop an appreciation to the unique contributions of graphic media to society. Lab 2 (Fall, Spring).
MAAT-106 3
The course provides an introduction to the theoretical and practical foundations of typography and page design. Students study the history, aesthetics, and technology of typography, and current methods of page composition. Projects include design and production methods, using current software tools and fonts for typography in print and monitor display. Students will apply their acquired knowledge to make informed decisions in the practice of typography and page composition. (Prerequisites: MAAT-101 or equivalent course.) Lab 2 (Spring).
MAAT-108 3
Impactful images are essential for nearly all forms of effective graphic communication. The theme of this project-based course is the creation and optimization of raster and vector images for cross-media deployment through print, web, and mobile media. Through a series of hands-on, laboratory-based exercises, learners employ professional image evaluation and editing techniques in preparation for commercial output. Using current software and computer peripherals, learners apply industry best practices to produce, evaluate, and optimize digital raster and vector images. Lab 3 (Spring).
MAAT-206 3
This survey course introduces students to the technologies of print production, with a focus on the materials and processes used in conventional, digital, and functional printing methods. Hands-on lab experiences expose students to the underlying concepts while imparting knowledge of the strengths and limitations of the various methods. Quality, efficiency, economics, and sustainability are addressed. (Prerequisites: MAAT-101 or equivalent course.) Lab 3 (Spring).
MAAT-271 3
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy. (This course is restricted to students in the NMEP-BS or JOURNAL-BS programs.) Lecture 3 (Fall).
MATH-101 3
This course provides the background for an introductory level, non-trigonometry based calculus course. The topics include a review of the fundamentals of algebra: solutions of linear, fractional, and quadratic equations, functions and their graphs, polynomial, exponential, logarithmic and rational functions, and systems of linear equations. (Prerequisites: Students may not take and receive credit for MATH-101 and MATH-111. See the Math department with any questions.) Lecture 3 (Fall, Spring).
 
General Education – First Year Writing: FYW (WI)
3
STAT-145 3
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisite: MATH-101 or MATH-111 or NMTH-260 or NMTH-272 or NMTH-275 or a math placement exam score of at least 35.) Lecture 3 (Fall, Spring, Summer).
YOPS-10 0
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. Lecture 1 (Fall, Spring).
 
General Education – Artistic Perspective
3
 
General Education - Social Perspective
3
 
General Education – Electives
3
Second Year
COMM-142 3
This course introduces students to current best practices in written and visual technical communication including writing effective email, short and long technical reports and presentations, developing instructional material, and learning the principles and practices of ethical technical communication. Course activities focus on engineering and scientific technical documents. Lab (Fall).
COMM-223 3
In an increasingly visual culture, and culture of online user-created content, non-designers are called upon in the professional realm to illustrate their ideas. Graduates entering the workforce will encounter situations where they will benefit from possessing a visual communication sensibility and vocabulary to communicate effectively with a broad range of audiences, including professional designers. Creative approaches to challenges, such as visual thinking, are also shown to improve students’ comprehension and problem-solving abilities. Digital Design in Communication is an opportunity for undergraduates to receive an introduction to principles of visual message design from a critical rhetorical perspective. They will also get the opportunity to apply these principles to a variety of visual products such as advertisements, logos, brochures, resumes, etc. A variety of computer software applications are available to support the research, writing, visualization, and design of messages. Lecture 3 (Fall, Summermr).
MAAT-10 0
This course provides students with a venue for preparing for job searches and subsequent employment. Students learn how to access the RIT job search database, to prepare cover letters and resumes, to make efficient use of career fairs, and to participate in effective interviews through a mock interview process. (This course is restricted to students in the NMEP-BS program.) Seminar 1 (Fall, Spring).
MAAT-267 3
Graphic media on an enterprise level requires efficient and automated workflows to complete printed projects efficiently, mistake-free, on-time, and on-budget. This course focuses on workflows for the two main printed output technologies for paginated pages: offset lithography and high-volume digital printing. Building on the understanding of the requisite steps entailed of these two key output processes, this hands-on course encompasses all of the processes that allow graphic media companies to go from concept to completion while minimizing manual steps to ensure that efficiency is built into an optimized and flexible workflow. Emphasis is placed on project management, stakeholder communications, bottleneck identification, and building efficiencies as related to paginated output for offset lithography and high-volume digital printing technologies. Lab 2 (Spring).
MAAT-306 3
In this course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices in real-world scenarios. (Prerequisites: MAAT-106 and MAAT-272 or ISTE-305 or equivalent courses.) Lab 2 (Spring).
MAAT-368 3
Students will explore gravure and flexography technologies, and learn to evaluate applicable designs. Extensive hands-on experience is included. Students will create pressure sensitive label designs, take command of a flexo press, and print labels. Lab 3 (Spring).
MATT-499
Media Arts and Technology Co-op (summer)
0
PACK-101 1
An in-depth overview of packaging. The course will include historical perspectives of packaging. Students will explore the functions of packaging and the materials, processes, and technology employed to protect goods during handling, shipment, and storage. A brief review of container types, package design and development, and research and testing are presented, along with information about economic importance, social implications, and packaging as a profession. Students will research historical, current, and future packages to gain better insight into the world of packaging. Lecture 1 (Fall, Spring).
STAT-146 4
This course is an elementary introduction to the topics of regression and analysis of variance. The statistical software package Minitab will be used to reinforce these techniques. The focus of this course is on business applications. This is a general introductory statistics course and is intended for a broad range of programs. (Prerequisites: STAT-145 or equivalent course.) Lecture 6 (Fall, Spring, Summer).
 
General Education – Scientific Principles Perspective
3
 
General Education – Natural Science Inquiry Perspective
3
 
General Education - Elective 
6
Third Year
COMM-342 3
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior. Lecture 3 (Spring).
MAAT-301 3
Database publishing is centered on personalized graphic communications: this entails customizing graphic messaging for individuals and specifically targeted audiences. The requisite competencies for database publishing, including managing and accessing databases and integrating digital assets for distribution using electronic and digitally-printed methods, form the core of this course. Learners work with the fundamental design elements of databases constructed for activities that support graphic communication processes. Topics include best practices for building, optimizing, and maintaining databases comprised of recipient information and the merging of data with managed digital assets. Projects include composing publications and creating personalized documents for distribution through the web and in print. (Prerequisites: MAAT-106 and MAAT-271 or equivalent courses) Lab 2 (Spring).
MAAT-365 3
When completing print and graphic media projects on an industrial-scale, efficient and effective automation and scripting strategies are integral to productivity and competitiveness. In this course, learners develop and implement automation schemas specific for the print and graphic media industry. Hands-on assignments begin with automation methodologies imbedded in commonly used software (e.g.: Adobe Photoshop and Illustrator Actions.) Scripting is introduced as students utilize markup languages such as XML and object-oriented languages such as Python and prototype-based object oriented languages such as JavaScript to further specific automated tasks through inter-application communication. Emphasis is placed on strategies such as automating digital asset management tasks and using scripting to accomplish advanced variable-data graphic media tasks in a real-world context. Learners implement automation and scripting to improve performance, efficiency, and consistency in print and graphic media production. (Prerequisites: MAAT-301 or equivalent course.) Lab 2 (Spring).
MAAT-499 0
The Media Arts and Technology Co-op provides students with the opportunity to work in a position related to their major field of study. Co-ops are typically paid work experiences. All co-ops should fall within an RIT term (fall, spring, summer) and require permission of instructor for enrollment. (Prerequisites: MAAT-10 or equivalent course.) CO OP (Fall, Spring, Summer).
MAAT-544 3
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems. (Students cannot take and receive credit for this course if they have taken PPRT-602.) Lab 2 (Fall).
RMET-420
Quality Engineering Principles
3
RMET-450
Lean Production & Supply Chain Operations
3
 
General Education – Ethical Perspective
3
 
General Education - Elective
3
 
General Edu
cation – Global Perspective 3  
General Education – Immersion 1
3 Fourth Year MAAT-402 3
Print and graphic media professionals need to be versed in technological capabilities and business practices integral to managing a graphic media operation. Beginning with stakeholders in graphic media entities, including providers, vendors, and customers, learners in this course explore factors contributing to operational efficiencies and sustainability in print and graphic media enterprises. The course emphasizes the performance metrics, strategies, and methods required to achieve ethical business success in the industry, including using analytics to support improved decision making, effective marketing, and efficient operations. Recognizing that writing is a fundamental proficiency that permeates professional business management, students engage in informal and formal writing assignments pertinent to the print and graphic media industry throughout the course. (Prerequisites: MAAT-267 and COMM-142 or equivalent course.) Lecture 3 (Spring).
MAAT-403
Graphic Media Capstone Project
2 PPRT-641 3
This course provides students with the opportunity to learn the concepts and applications of digital printing. The course examines the technology of several major digital print engines and compares digital printing to conventional print processes. The economics and application of specific digital printing processes are examined from a workflow perspective. This course is cross-listed with MAAT-541; students may receive credit for MAAT-541 or PPRT-641, not both. (Not if MAAT-541) Lab 3 (Fall).
PPRT-688 3
This course introduces students to the package printing industry. Printing processes, materials, production workflows and quality control systems used in package printing are introduced. Students will oversee the workflows relevant to package production, from concept to design to finished product. This course is cross-listed with MAAT-558; students may receive credit for MAAT-558 or PPRT-688, not both. (Students may not take and receive credit for PPRT-688 and MAAT-558. If you have earned credit for PPRT-688 or you are currently enrolled in MAAT-558 you will not be permitted to enroll in PPRT-688.) Lab 3 (Spring).
 
General Education – Immersion 2,3
6  
Open Electives
12 FifthYear
 
GRCS-701 3
This is an introductory graduate-level survey course on research design/methods and analysis. The course provides a broad overview of the process and practices of research in applied contexts. Content includes principles and techniques of research design, sampling, data collection, and analysis including the nature of evidence, types of research, defining research questions, sampling techniques, data collection, data analysis, issues concerning human subjects and research ethics, and challenges associated with conducting research in real-world contexts. The analysis component of the course provides an understanding of statistical methodology used to collect and interpret data found in research as well as how to read and interpret data collection instruments. Lecture 3 (Fall, Spring).
PACK-730 3
Consideration of packaging in a social context. Factors that enhance secondary use, recycling, recovery of resources, and proper disposal are discussed. Package design in relation to solid waste disposal and materials and energy shortages are considered. Other topics of interest are discussed. Primarily a discussion class for graduate students. Open to graduate non-majors. Lecture 3 (Spring).
PACK-742 3
The course develops knowledges and application skills of the distribution packaging. Topics covered are packaging used in distribution systems, integrated packaging supply chain, modeling and analysis of the distribution systems, and score card in packaging supply chain. Emphasises are given to estimate and predict the packaging protection and to optimize the packaging distribution using various tools. The lab focuses on development and evaluation of a distribution packaging. The projects are designed to assess the packaging performance in distribution systems. (This course is restricted to students in the PACK-MS program.) Lecture 3 (Spring).
PACK-763 3
An intensive study of package design requirements specific to use of a product at specified end points. Individual design and development of a package system and its specifications, appropriate to the needs of the product and the consumer/end user and meets the demands of the supply chain. (Prerequisites: PACK-451 or equivalent course or graduate student standing in the PACK-MS program.) Lecture 3 (Spring).
PACK-783 3
The study of instrumentation systems for analysis, evaluation and application of shock and vibration test methods to develop protective package designs and effective product/package interaction. A research paper is required. (This course is restricted to students in the PACK-MS program.) Lecture 3 (Spring).
 
Graduate Packaging Electives
9
6
   PACK-790  
A thesis is based on experimental evidence obtained by the candidate in an appropriate topic demonstrating the extension of theory into practice. A written proposal which is defended and authorized by the faculty advisor/committee followed by a formal written thesis and oral presentation of findings are required. Typically the candidate will have completed research methods, data analysis and graduate writing strategies prior to enrolling in this course and will start the thesis process as soon as they have completed these courses to allow them to finish the thesis when they have finished their coursework. The candidate must obtain the approval of their graduate adviser who will guide the thesis before registering for this course. (Enrollment in this course requires permission from the department offering the course.) Thesis (Fall, Spring, Summer).
   PACK-797  
The purpose of this course is to provide students the opportunity to conduct research, develop a plan and evaluation components and submit the project as a demonstration of final proficiency in the program. The topic selected by the student will be guided by the faculty teaching the class and it will require the student to coalesce and incorporate into the final project a culmination of all their course work in the program to date. (Enrollment in this course requires permission from the department offering the course.) Project (Spring).
   PACK-795  
A written comprehensive exam is one of the non-thesis methodologies for completion of the MS degree. Students will demonstrate a fundamental knowledge of the theories and foundation principles. This course will include a review of the main concepts of each of the core subjects and at the conclusion of the course the student will take a written examination and must receive a passing grade of at least 80 percent to be successful. Students will have one additional opportunity to pass this examination if their initial attempt results in a failing grade. (Faculty adviser approval required). (Enrollment in this course requires permission from the department offering the course.) Comp Exam 3 (Fall, Summer).
Total Semester Credit Hours
152

Please see General Education Curriculum (GE) for more information.

(WI) Refers to a writing intensive course within the major.

Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.

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