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Program Overview
BA (Hons) Graphic Communication
Communication across all platforms will be at the heart of your time at Norwich University of the Arts studying on our award-winning Graphic Communication course.
Our BA (Hons) Graphic Communication degree is closely aligned to industry, and you will work on a wide variety of briefs set by staff, professional design agencies and external competitions.
You will engage in work that explores traditional formats as well as emerging digital technologies such as augmented and virtual reality. Your knowledge and skills will grow in branding, identity, advertising, motion graphics, interaction/UX design, whilst developing strong skills in creative thinking and ideas-led communication solutions.
Design solutions to real world problems
You’ll be challenged to engage with real-world problems, controversies and commercial briefs through research, design and technology.
Your original ideas are as likely to play out through an app, website or augmented reality experience as a printed poster, pamphlet or journal.
Design industry skills
As you hone your craft, you’ll get to meet leading practitioners from the creative industries and work on commercial briefs.
We’ll help to prepare you for a successful career as you compile your professional portfolio based on your own design interests.
Thanks to our strong links to industry, recent graduates are highly employable and have found full-time employment in leading design studios, working in areas such as branding and digital, motion and cross-platform advertising.
You will be taught by passionate and experienced tutors, as well as many visiting professional designers, whose reputation for nurturing talent means that leading design groups and agencies actively recruit graduates from the course.
Typical career paths include:
- Graphic designer
- Digital designer
- Website designer
- App designer
- Branding designer
- Advertising creative
- Promotions designer
- Brand strategist
- Copywriter
- Printmaker/printer
- Filmmaker/animator
You’ll also get specialist creative careers advice from our Business and Employability Team to help support you as you plan your career.
Success in awards:
Students from Graphic Communication have received multiple awards from D&AD New Blood Awards, the YCN Awards, Creative Conscience Awards and Dragon Rouge Firestarters.
Graphics at Norwich
Program Outline
Course content
- Year 1
- Develop skills in typography, printing, layout, photography, design research, idea generation, visual narrative and storytelling
- Learn technical skills in various design-related digital media such as InDesign, Photoshop and Illustrator
- Explore print, paper, material, format and hand-craft/making skills
- Develop your ability to design solutions for presenting complex data and information through editorial design and infographics.
- Year 2
- Focus on branding and identity, advertising and promotion, digital/screen design, app design, film and animation, corporate communications, infographics, design within the environment and large-scale graphics (super graphics), exhibition design and experience design
- Explore printed and digital formats, including books, journals and magazines, brochures and reports, as well as websites, apps, user interface design and user experience design
- Collaborate with others in a competitive presentation and/or pitch environment, and across courses with other NUA students.
- Year 3
- Create a professional portfolio of work
- Explore new territories for graphic design, including new and traditional media
- Advance your core skills in 2D and 3D design, specifically in typography, layout, image usage and editing, print/physical and screen based digital technologies
- Take part in projects, including competition briefs and other professionally-focused projects
- Complete a Research Report that provides broad contextualisation to your practice.