BA / BSc (Hons) Advertising. drafted
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Program Overview
Overview
Advertising plays a leading role in creating communication between an organisation and its customers, using different messages, media and social media channels.
With the growth of digital media, the advertising landscape has become more challenging. This course aims to explore the complexities experienced by organisations looking for creative and innovative approaches to promote their brand and attract customers' attention.
You will learn how to create persuasive advertising content, with a focus on sustainability to ensure expenditure is effective.
This course will build your knowledge, confidence, creative and technical skills for a successful career in advertising.
Why Study Advertising?
Subjects such as psychology, sociology, art, and business are good backgrounds to understand this exciting industry but more importantly if you are a creative thinker and like bringing your own ideas to life, you would be ideally suited to a career in advertising.
This course offers you real hands-on experience in developing advertising, public relations and social media campaigns, often in collaboration with professional organisations or real clients who are looking for a creative communication solution.
On our advertising course, you will explore how advertising works with customer research, media planning and creative campaign development all designed to stimulate your imagination. The research and examples we use include local, regional or global organisations to give you the chance to experience working in this dynamic industry.