Program Overview

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Sport Business Management

BA (Hons)

Our Sport Business Management BA (Hons) is designed to equip you with the knowledge and practical skills you need to thrive in the fast-paced world of sports business. From sports marketing to event management and business planning, you'll explore the key aspects of the industry while developing your understanding of how sports organisations operate.

Overview

At Worcester you’ll gain hands-on experience through work placements with professional and community sport businesses, and in your final year, you’ll manage a live sports event as part of your studies. With opportunities to study abroad, field visits to iconic venues, and guest lectures from industry experts, you'll graduate ready to pursue a career in sports event management, sport marketing and sponsorship, or business development.

Placement Year Option

As well as a professional placement in your second year, you’ll have the option to take a placement year between the second and third years of study. During this year you can choose to study or work abroad, or complete a work placement year in the UK.

Course Content

Each year you will study a mix of mandatory and optional modules. This flexible course lets you explore different subjects and career paths in sports and business before choosing to specialise in your final year.

Year 1

• Mandatory modules
  • Introduction to the Sport Industry
  • Fundamentals of Sport Marketing
  • Sport Management and Intrapersonal Skills
  • Financial Management
• Optional modules
  • Physical Activity, Exercise & Health
  • Sport Risk Management
  • Optional modules offered by the Centre for Academic English and Skills/Institute of Education

Year 2

• Optional sandwich year

Year 3

Careers

When you graduate you’ll be ready to step into a variety of exciting careers within the sports industry. Whether you see yourself managing events, developing marketing strategies, or working in business development, this course gives you the practical experience and industry insights to succeed.

This degree could be the first step toward your career as a:

• Sports agent
• Event delivery manager
• Sponsorship executive
• Sports entrepreneur
• Sport facility manager
• Marketing officer at a sport club

Course Highlights

• Event project management

In this third-year module you’ll plan, deliver and evaluate a sports event. To help you run a safe event, as you would in a professional environment, you’ll receive certified SCaN training as part of the module.

Teaching and Assessment

Our course has been designed by academics and industry specialists to prepare you for a career in sport business management.

Teaching is a combination of seminars, interactive lectures and one-to-one tutoring. Your assessments will help prepare you for your career, and include report writing, presenting, group discussions, writing a research proposal and creating a marketing plan.

Teaching and Assessment Contents

• Teaching
• Assessment
• Feedback
• Contact time
• Independent study
• Teaching staff
• Specification

Entry Requirements

UCAS tariff points required: 112

• Typical Offer Qualification | Grade
  • A-level | BBC
  • BTEC National Extended Diploma | DMM
  • T-level | Merit

We do accept Access to HE Diplomas and other qualifications which may not exactly match the combinations above. Work out your estimated points with the UCAS tariff calculator.

Fees

UK and EU students

The Government has announced that it will increase tuition fees and maintenance loans by 3.1% from the 2025/26 academic cycle. Subject to approval, the University intends to increase our tuition fees in line with this and as per our terms and conditions. This means that from September 2025 the standard fee for full-time home and EU undergraduate students on BA/BSc/LLB degrees and FdA/FdSc degrees will be £9,535 per year for new and continuing students.

International students

The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the 2025/26 academic year is £16,700 per year.

Key Facts

• UCAS points: 112
• Mature students welcome
• Start date and location: Sep 2025 - Worcester
• Fees: UK and EU £9,535, International £16,700
• 3 years full-time (part-time option available)
• Placement available
• Study abroad available