Communication and Media Science BAdrafted

During the three academic years, you will learn about the theory of communication and mass media, social studies, psychology and marketing, among others. You can develop your skills during practical courses like creative communication, social projects, and media projects. 

From the third semester, you will learn subjects related to your chosen specialization: International Communication or Integrated Media. 

Recommended Curriculum:

• 2022/23 Academic Year

• Integrated media  
• International Communication  

• Integrated media specialization 
  New media technologies and digitalization are changing media and journalism forever. Media and media education faces new challenges in the age of digitalization; the digital revolution and the unstoppable expansion of different platforms of mobile communication tools reshape the face of media continuously. Media convergence is the revolutionary and evolutionary form of the new media environment, it causes big changes in the global and national media landscape, media ownership, media systems, structure, information gathering method, storytelling or presentation method and also the journalism genres. The changes are based on the digital technological revolution, but they are affecting all the social, economic and legal structural factors. Parallel with the changes at the media itself, media education faces new challenges in the age of digitalization as well. The Integrated Media specialization is our answer to these challenges. We don’t teach print, radio, television, online and social media on different specializations – we teach these together, in an integrated way. We also continuously change our education methods to provide relevant skills and knowledge: instead of frontal presentations, we focus on practice and project-based learning.
  
  

• International Communication specialization 
  Graduates of the International Communication specialization become professionals who are able to perform entrepreneurial, networking and managerial tasks in various fields of international social and political relations based on their comprehensive knowledge and skills gained in the area of mass communication and intercultural communication in addition to their excellent command of two foreign languages used for specific professional purposes. The educational objective of the specialization is to train experts with an excellent knowledge of English for specific purposes and who are able to fulfil demanding managerial, networking and organizational duties in a wide range of positions in the area of international business, politics and cultural relations. In accordance with the educational objectives, the program places special emphasis on developing the cross-cultural and intercultural competences of students, who are also introduced to the complex system of international organizations and the intricate processes that shape international relations. The module places special emphasis on the development of communications skills and the acquisition of special skills related to the successful strategies of career management as well.

• Journalist, editor, press officer, spokesperson  
• Mid-level management position in PR, advertising and marketing  
• Salesperson, event organizer  
• International affairs officer