Program Overview

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University Programs

The university offers a variety of programs for students to choose from.

Undergraduate Programs

• General Education
• Business Administration
  • BS in Business Administration
  • BSBA in Finance
  • BSBA in Entrepreneurship
  • BSBA in Marketing and Sales
• Engineering
• English Language & Literature
• Informatics
  • BSI Computer Science and Artificial Intelligence
  • BSI Networks and Cybersecurity
  • BSI Application and game development
  • BSI in User Experience Design
• Music
• Psychology

Graduate Programs

• Applied Linguistics - ΤΕSOL
• Business Administration
• Conference Interpreting
• Informatics
• Psychology
• Stress & Health Management
• Sales Management
• Translation
• Doctoral Studies

Certificate Programs

• Certificate Programs in Business
• Certificate in Selling Strategies & Practices
• Stress & Health Management
• Drug Manufacturing & Sales
• Mindfulness

BSBA in Marketing and Sales

Overview

The core of marketing and sales is customer needs. Marketing and sales revolve around identifying customers, understanding their interests, and satisfying their needs. This degree opens doors to multiple opportunities such as advertising, retailing, personal selling, market research, and public relations.

What You’ll Learn

As a student in the program, you will learn traditional marketing concepts, sales techniques, and research practices. You’ll also learn how to develop actionable reports such as those found in market research and a marketing plan.

Key knowledge areas and skills include:

• Sales management
• Marketing management
• Customer behavior
• B-2-B marketing
• Advertising and public relations
• Innovation and new product development

Career Prospects

As a marketing and sales major, you’ll have the skills necessary to work in sales and promotion, brand and product management, market research, retail, purchasing, banking, insurance, real estate, and hospitality.

Program Structure

• Business Core Curriculum: 13 courses | 39 credits
• Courses in the Major: 8 courses | 24 credits
• General Education: 14 courses | 40 credits
• Free Electives: 6 courses | 18 credits

Business Core Curriculum

Business Core Required

• Introduction to Accounting and Costing
• Advanced Microeconomic Theory
• Advanced Macroeconomic Theory
• Principles of Management
• Principles of Marketing
• Principles of Business Finance
• Business Analytics for Decision Making
• Human Resource Management
• Business Capstone

Business Core Electives (select 4)

• Business Law
• Organizational Behavior
• Management Information Systems
• Operations Management & Performance
• Project Management for Business
• Supply Chain Management
• ESG in Business
• Internship

Marketing & Sales Major

Marketing & Sales Major Required

• Sales Management
• Marketing Management
• Market Psychology & Consumer Behavior
• Market Research for Consumer Insights
• Strategic Marketing Applications

Marketing & Sales Electives (select 3)

• Marketing & Sales Electives
• Services Marketing
• B-2-B Marketing
• Advertising and Public Relations
• Innovation and New Product Development
• Foundations of European Business

Program Details

• Last Updated: 23 October 2024