Program Overview

The Master's Degree in Innovation and Tourism Marketing from UCAM Catholic University of Murcia equips individuals with the skills to lead innovation and marketing initiatives in the tourism industry. The program combines theoretical knowledge with practical training, providing graduates with expertise in technology, digital marketing, and project development. With guaranteed work experience, Spanish language courses, and accreditation by Spain's National Agency for Quality Assessment, this program prepares students for successful careers as innovation managers, marketing directors, and other leadership roles in tourism.