Program Overview

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Introduction to the Bachelor of Business Administration (BBA) Program

The Bachelor of Business Administration (BBA) program is designed to provide students with the academic knowledge and practical experience that will equip them with transferable skills for employment in their chosen specialized field. Through the BBA program, students experience an industry-focused curriculum taught by esteemed faculty. Experiential learning also plays a major role in the BBA program, with the utilization of internships, company projects, and a large concentration on core business subjects aligned with specializations.

Program Highlights

• Four-year Program
• Practical Business Education
• Global Exposure
• Corporate Engagement
• Industry Specific Electives

Electives

• Accounting & Finance
• Marketing
• Digital Business
• Entrepreneurship
• Logistics & Supply Chain Management

Program Structure

The program course structure is as follows: | Area | Credits | | --- | --- | | General Education | 12 | | Core Courses | 36 | | Electives | 20 | | Free Electives | 8 | | Corporate Engagement | 17 | | Industry Readiness Program | 12 | | Global Immersion Program | 15 | | Total | 120 |

BBA Program Learning Outcomes

• Possess a solid and in-depth knowledge of management disciplines.
• Demonstrate the ability to apply the tools, techniques, and concepts acquired in the classroom to the workplace.
• Communicate and interact with diverse and heterogeneous groups.
• Demonstrate awareness of global business and societal issues.
• Identify changes in the business environment, take measures for professional development.

Semester-Wise Program Structure

The BBA program is structured over eight semesters, with the following distribution of credits and courses:

Semester 1

Course Code	Courses/Workshops	Credits
BBA211	Introduction to Arabic Language	2
BBA212	Business Mathematics	2
BBA213	Theory and Practice of Management	2
BBA214	Introductory Economics	2
BBA215	Financial Accounting I	2
BBA216	Entrepreneurship	2
BBA217	Human Resources Management	2
BBA218	Professional Communication	2
Total	16

Semester 2

Course Code	Courses/Workshops	Credits
BBA221	UAE Society and Islamic Civilization	2
BBA222	Principles of Marketing	2
BBA223	Statistics for Business Decisions	2
BBA224	Introduction to Management Information Systems	2
BBA225	Creativity and Innovation	2
BBA226	Macroeconomics	2
BBA227	Teamwork and Collaboration	2
Total	14

Semester 3

Course Code	Courses/Workshops	Credits
BBA331	Introduction to Ecology	2
BBA332	Corporate Finance I	2
BBA333	Legal Environment of Business	2
BBA334	Business Research Methodology	2
BBA335	Managerial Accounting	2
BBA336	Organizational Behavior	2
BBA337	Negotiation Skills	2
Total	14

Semester 4

Course Code	Courses/Workshops	Credits
BBA341	Introduction to Psychology	2
BBA342	Operations Management	2
BBA343	Corporate Governance and Business Ethics	2
BBA344	English Essay Writing	2
BBA345	Interview Skills	2
BBA346	Summer Internship-I	4
Total	14

Semester 5

Course Code	Courses/Workshops	Credits
BBA400	Global Immersion Program/Project	15
Total	15

Semester 6

Course Code	Courses/Workshops	Credits
BBA401	Design Thinking	2
Elective 1		2
Elective 2		2
Elective 3		2
Elective 4		2
Elective 5		2
Free Elective 1		2
Free Elective 2		2
Total	16

Semester 7

Course Code	Courses/Workshops	Credits
BBA402	Strategic Management	2
Elective 6		2
Elective 7		2
Elective 8		2
Elective 9		2
Elective 10		2
Free Elective 3		2
Free Elective 4		2
Total	16

Semester 8

Course Code	Courses/Workshops	Credits
BBA403	Decision-Making Skills	2
BBA453	Internship II	13
Total	15

List of General Education Courses

1. Introduction to Arabic Language (BBA211) - 2 credits
2. Business Mathematics (BBA212) - 2 credits
3. UAE Society and Islamic Civilization (BBA221) - 2 credits
4. Introduction to Ecology (BBA331) - 2 credits
5. Introduction to Psychology (BBA341) - 2 credits
6. English Essay Writing (BBA344) - 2 credits Total Credits: 12

List of Core Courses

1. Theory and Practice of Management (BBA213) - 2 credits
2. Introductory Economics (BBA214) - 2 credits
3. Financial Accounting I (BBA215) - 2 credits
4. Entrepreneurship (BBA216) - 2 credits
5. Human Resources Management (BBA217) - 2 credits
6. Principles of Marketing (BBA222) - 2 credits
7. Statistics for Business Decisions (BBA223) - 2 credits
8. Introduction to Management Information Systems (BBA224) - 2 credits
9. Corporate Finance I (BBA332) - 2 credits
10. Legal Environment of Business (BBA333) - 2 credits
11. Business Research Methodology (BBA334) - 2 credits
12. Managerial Accounting (BBA335) - 2 credits
13. Organizational Behavior (BBA336) - 2 credits
14. Operations Management (BBA342) - 2 credits
15. Corporate Governance and Business Ethics (BBA343) - 2 credits
16. Strategic Management (BBA402) - 2 credits Total Credits: 36

Electives

Accounting and Finance Electives

1. Corporate Financial Reporting (BBA404) - 2 credits
2. Financial Statement Analysis (BBA405) - 2 credits
3. Audit & Assurance (BBA406) - 2 credits
4. International Taxation (BBA407) - 2 credits
5. Financial Markets & Institutions (BBA408) - 2 credits
6. Bond & Equity Valuation (BBA409) - 2 credits
7. Investment Analysis & Portfolio Management (BBA410) - 2 credits
8. Derivative Securities (BBA411) - 2 credits
9. Islamic Finance (BBA412) - 2 credits
10. Performance Management (BBA413) - 2 credits Total Credits: 20

Marketing Electives

1. Digital Marketing (BBA414) - 2 credits
2. Consumer Behavior (BBA415) - 2 credits
3. Integrated Marketing Communications (BBA416) - 2 credits
4. Marketing of Services (BBA417) - 2 credits
5. Retail Management (BBA418) - 2 credits
6. Business-to-Business Marketing (BBA419) - 2 credits
7. Customer Relationship Management (BBA420) - 2 credits
8. International Marketing (BBA421) - 2 credits
9. Brand Management (BBA422) - 2 credits
10. Sales Force Management (BBA423) - 2 credits Total Credits: 20

Entrepreneurship Electives

1. Motivations for Entrepreneurship (BBA424) - 2 credits
2. Digital Start-Ups (BBA425) - 2 credits
3. Business Model Canvas (BBA426) - 2 credits
4. Marketing & Sales for Start-Ups (BBA427) - 2 credits
5. Entrepreneurial Finance (BBA428) - 2 credits
6. Social Entrepreneurship (BBA429) - 2 credits
7. Entrepreneurship Simulation (BBA430) - 2 credits
8. Design Thinking for Innovation (BBA431) - 2 credits Total Credits: 16

Digital Business Electives

1. Digital Start-Ups (BBA425) - 2 credits
2. Developing Digital Business (BBA433) - 2 credits
3. Social Media Management (BBA434) - 2 credits
4. Big Data For Decision Making (BBA435) - 2 credits
5. Cyber Security (BBA436) - 2 credits
6. Growth Strategy for the Digital World (BBA437) - 2 credits
7. Digital Innovations (BBA438) - 2 credits
8. Web and Digital Analytics (BBA439) - 2 credits
9. Valuation of Digital Business (BBA440) - 2 credits
10. Digital Accounting (BBA441) - 2 credits Total Credits: 20

Industry Readiness Program (IRP)

1. Professional Communication (BBA218) - 2 credits
2. Teamwork and Collaboration (BBA227) - 2 credits
3. Negotiation Skills (BBA337) - 2 credits
4. Interview Skills (BBA345) - 2 credits
5. Design Thinking (BBA401) - 2 credits
6. Decision Making (BBA403) - 2 credits Total Credits: 12

Internship Program

• Internship-I: 4 credits, 6 weeks duration after the 4th semester
• Internship-II: 13 credits, 15 weeks duration in the 8th semester

Academic Calendar

The academic calendar for the BBA program includes the following key dates:

• Fall 2024 Semester begins: Friday, August 30, 2024
• Prophet Muhammad's Birthday: Sunday, September 15, 2024
• Commemoration Day: Sunday, December 1, 2024
• UAE National Day: Monday, December 2, 2024, and Tuesday, December 3, 2024
• End of classes: Sunday, December 15, 2024
• Final Exams: December 20, 2024 - January 12, 2025
• Fall Break: Monday, January 13, 2025 - Thursday, January 23, 2025
• Spring 2025 Semester begins: Friday, January 24, 2025
• EID Holidays: March 29, 2025 - March 31, 2025, and June 5, 2025 - June 8, 2025
• Al-Hijra - Islamic New Year: Thursday, June 26, 2025
• End of Semester: Sunday, June 29, 2025