Bachelor of Science (BSc) in Data Science, AI & Digital Business

Program Overview

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BSc Data Science, AI, and Digital Business

This unique combination of business and technology will help you build a future-oriented career in a global company or innovative start-up.

Shape Your Future in Data Science

Become an expert in data science by mastering analytics, visualisation, and governance of data, and discover the fascinating world of AI. This programme also covers general business skills, which will boost your employability.

You will benefit from a highly international atmosphere by studying at Gisma University of Applied Sciences at the Berlin campus, in the heart of the city. You’ll also have the opportunity to spend a semester abroad – choose from a selection of leading technology hubs such as London, Shanghai, and Singapore. You can combine this with an internship or business project so that you’ll be ready to kick-start your career as soon as you graduate.

Key Skills Developed

• Data Analysis & Modelling
• Machine Learning & AI
• Business Acumen
• Project Management
• Communication

Who Is The Programme For?

The programme is perfect for those who are passionate about data and cutting-edge technology and who seek to combine this passion with general business skills and intercultural competencies to enhance their job prospects in the field of data and AI.

How Will You Study?

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Berlin campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

Accreditations

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

Programme Details

• Location: Berlin
• Duration: 36 months
• Intakes: Jan, Apr, Jul, Oct 2024
• Tuition Fee: From € 9,600 per year

From Foundations to Future: Your Data Science Journey

The full-time bachelor’s degree programme comprises a standard study period of six semesters. The curriculum includes a ‘mobility window’ in the 5th semester: a semester reserved for you to study abroad or undertake further modules with an applied focus as part of career development.

For the bachelor’s programmes, the total student workload for the courses is 180 ECTS credits.

A key element of this programme is the Career Development Semester, within which you will work on an end-to-end data science project. This project will allow you to work on a business problem, similar to what you may be given by a future employer. You will take this problem and develop a solution by collecting data, then building software to resolve the problem. You will then evaluate, test, and deliver the business solution, just like you would for an employer or client.

Modules

Data Science and AI

• Python Programming
• Data Structures & Algorithms
• Databases & Big Data
• Data Mining
• Data Integration
• Artificial Intelligence & Machine Learning
• Applied Statistical Modelling
• Data Visualisation
• Data Driven Strategic Decision Making
• Data Governance, Security and Ethics
• AI Studio

General Business Competencies

• Digital Transformation and Cases
• Fundamentals of Marketing
• Sustainability Management
• Project Management
• Innovation Management in a Digital and Globalised World
• Digital Marketing and Analytics
• AI Applications for Digital Business
• Data Driven Business Models

Action and Intercultural Competencies

• Creative Problem Solving and Strategy Development
• End-to-End Data Science Project
• Business Start-up Simulation
• Internship

Study Abroad Option

Scientific and Methods Competencies

• Mathematical Foundations
• Statistics
• Academic Writing and Research Methods
• Bachelor Thesis

Your Future Career

Computer technologies are integral to modern day life and essential to nearly all modern businesses. Today, we see advanced movements towards some form of digitisation in all aspects of life. As a computational engineering graduate, you will be in high demand across many industries, including IT, software engineering, information technology, web design, and more.

Potential Graduate Opportunities

• App or games developer
• Web developer
• Information systems manager
• IT consultant
• Multimedia programmer
• Network engineer
• Software developer

Career Centre

As a student at Gisma, you will be supported by our Career Centre, who provide personalised career support and development.

Double Your Impact With a Double Degree

Gisma’s Double Degree programme equips you with the in-demand knowledge and versatile skillset to stand out from the crowd. Combine this Gisma specialised degree specialisation with a prestigious International Business Management degree from Kingston University London, creating the perfect launchpad for your dream career – all in a streamlined timeframe.

Berlin: Your Learning Playground

Whether it’s the world-class museums, art hubs, the infamous nightlife, or the bustling business sector, Berlin promises a holistic cultural immersion.

Hear From One of Your Future Professors

Teaching tech concepts is like tightrope walking. The topics are so interesting, but you need to be very careful to not overwhelm students with too much theory. I found a solution a long time ago: We empower students to implement concepts right after learning theories. I really love the thrilled look on their face when students notice they can understand a complex tech concept and implement it in action. This is what the job market is looking for: Graduates who possess such a precious mix of theory and practice.

Gisma Alumni Survey

At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies.

Statistics

• 93% of our students found employment six months after graduation
• 88% of our Gisma students secure a job before graduation
• 66% of graduates hold managerial positions in leading organisations
• 77% of our graduates enjoy a salary ranging from €55k to €60k

Fees & Admissions

Entry Requirements

• General university entrance qualification
• English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
• International students must conduct an entrance test.

Tuition Fees

We offer a range of savings and funding options for our programmes. Fees will vary depending on your applicant status:

• Germany/EU applicants
• Ex-pat applicants
• International applicants

For a full breakdown of all our fees, visit our Fees and Funding page.

Our Application Process

Learn about the application process at Gisma University of Applied Sciences! We’ve streamlined the application steps to ensure a smooth journey into our diverse academic community.

Learn From The Very Best in The Field

You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.

Thrive in the Digital Age: Gisma Partners with SAP

Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.

Program Outline

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Outline:

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Data Science and AI

• Python Programming: This course will introduce you to the fundamentals of Python, a powerful programming language widely used in data science and AI.
You will learn about data types, variables, control flow statements, functions, modules, and more.
• Data Structures & Algorithms: This course will delve into the essential data structures and algorithms used in data science and AI.
You will learn about arrays, linked lists, stacks, queues, trees, graphs, sorting algorithms, and search algorithms. You will learn about association rule mining, clustering, classification, and regression techniques.
• Artificial Intelligence & Machine Learning: This course will introduce you to the core concepts and techniques of artificial intelligence and machine learning.
You will learn about supervised learning, unsupervised learning, deep learning, and natural language processing.
• Applied Statistical Modelling: This course will teach you how to apply statistical models to real-world problems.
You will learn about regression analysis, hypothesis testing, and statistical inference.
• Data Visualisation: This course will equip you with the skills to create effective data visualizations using tools like Tableau and Power BI.
• Data Driven Strategic Decision Making: This course will demonstrate how data can be used to make informed strategic decisions in business and other domains.
• Data Governance, Security and Ethics: This course will discuss the ethical and legal implications of data collection, storage, and analysis.
• AI Studio: This practical course will provide you with hands-on experience in applying AI techniques to real-world problems.
You will use AI tools and libraries to build and deploy AI models.

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General Business Competencies

• Digital Transformation and Cases: This course will examine the impact of digital transformation on businesses and explore real-world case studies of successful digital transformation initiatives.
• Fundamentals of Marketing: This course will provide you with a comprehensive understanding of marketing principles and concepts, including customer behavior, market research, segmentation, targeting, and positioning.
• Sustainability Management: This course will discuss the principles of sustainability and how businesses can integrate sustainability into their operations and strategies.
• Project Management: This course will teach you the essential skills and tools for managing projects effectively, including planning, scheduling, budgeting, and risk management.
• Innovation Management in a Digital and Globalised World: This course will explore the role of innovation in driving business success in the digital age and how to manage innovation effectively in a globalized world.
• Digital Marketing and Analytics: This course will teach you how to use digital marketing channels and analytics tools to reach your target audience and achieve your marketing goals.

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Action and intercultural competencies

• Creative Problem Solving and Strategy Development: This course will equip you with the skills to solve complex problems creatively and develop effective strategies for achieving your goals.
• End-to-End Data Science Project: This capstone project will allow you to apply your data science skills to a real-world problem and develop an end-to-end data science solution.
• Business Start-up Simulation: This interactive simulation will give you hands-on experience in starting and running your own business.
• Internship: This optional internship will provide you with the opportunity to gain practical experience in a real-world business setting.

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Study Abroad Option

• Fundamentals of Research: This course will introduce you to the fundamentals of academic research, including research design, data collection, and analysis.
• Foreign Language: This course will help you develop proficiency in a foreign language, which is essential for working in a globalized world.

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Scientific and Methods Competencies

• Mathematical Foundations: This course will review the mathematical foundations needed for data science and AI, including linear algebra, calculus, and probability theory.
• Statistics: This course will provide you with a strong foundation in statistical methods, including hypothesis testing, regression analysis, and time series analysis.
• Academic Writing and Research Methods: This course will teach you how to write effective academic papers and conduct thorough research.

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Careers:

Alternatively, you would be perfectly equipped to contribute to the innovative start-up culture in Berlin, either by driving growth in an up-and-coming enterprise or by founding your own company. As you will have acquired valuable digital business competencies, you’ll also have the option to venture into a different field of business, such as marketing or project management, and work in a data-driven role. If you are interested in learning more about general business, you might consider studying our Global MBA or MSc International Business Management.

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Other:

• The program is offered in English.
• The program is designed for students with a strong interest in data science, AI, and digital business.
• The program is taught by experienced and industry-respected professionals.
• The program provides students with the opportunity to gain practical experience through internships and projects.
• The program is located in Potsdam, Germany, a vibrant city with a rich history and a thriving technology industry.

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Standard Tuition Fees Germany/EU applicants From € 9,600 per year International applicants from € 13,125 per year Flexible payment plan Gisma offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable deposit of €3,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule. Payments are accepted by bank transfer, or via one of our payment partners – Transfermate and Stripe.