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Students
Tuition Fee
Per year
Start Date
Not Available
Medium of studying
On campus
Duration
12 months
Program Facts
Program Details
Degree
Bachelors
Major
Hospitality Administration & Management | Hotel & Motel Management
Discipline
Hospitality & Tourism
Minor
Hotel Operations | Foodservice Systems Administration/Management
Education type
On campus
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
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About Program

Program Overview


Why take this course?

The exciting, dynamic businesses of Tourism and Hospitality are central to Ireland’s economic recovery. This programme focuses on developing honours degree graduates with the necessary problem solving, critical thinking, and communication skills to become leaders in industry. Successful completion of this programme of study will open up a range of exciting career options for the graduate.

We are a very international department. In the last 3 years more than of our students have had an experience abroad, including entering international competitions, participating in short residential field trips, long term work placement, semesters abroad and conference visits.

What will I experience?

This programme focuses the strategic level content of Tourism, Marketing, Finance and Management. It is delivered using a number of contemporary teaching strategies including lecturers, workshops, and field trips. Dialogue between lectures and learners, and between learners themselves is a central theme within each module. On this course you will learn to:

  • Apply a critical, systematic, and mature approach to problem solving within the tourism and hospitality industry;
  • Discriminate between alternative management strategies and to successfully manage change;
  • Develop your communication and social skills resulting in a self-confident, responsible and enterprising graduate.

Students will achieve the above by being able to:

  • Identify and develop strategic level solutions for a real life business problem.
  • Manage a simulated business in a competitive market place over a semester.
  • Visit and evaluate a successful indigenous tourism business and apply strategic level theories for future planning for the business.
  • Become an informed and skilled researcher.

What opportunities might it lead to?

Graduates of this programme have progressed to further study at level 9 in Business in TUS and Tourism, Hospitality, Marketing, and Strategic Management in other third level institutions. Others have found employment in careers such as hotel and leisure management, tourism destination development officers in Ireland and abroad, front office management in hotels, hotel sales and marketing, hotel conference and banqueting management, tourism event planning at local and national level, tourism information officers. Many have used their qualification to work and travel the world at the same time.

Graduates have also completed Postgraduate studies in education and qualified as secondary school teachers in Career Guidance, Business Studies and Accounting.

Assessment Information

We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods- from lectures, workshops, field trips, presentations, in class peer led discussions and seminars. Use of Moodle, the institutes’ Virtual Learning Environment is core to all modules on the programme. Effective engagement with feedback (Verbal and/or Electronic), and peer and self-assessment is expected. The course is taught by experienced lecturers with a track record of success in many sectors including the hospitality, tourism, sport and spa industries.

The programme assessment includes a cross module integrated group assessment in semester 1 accounting for all continuous assessment marks in the semester.

In semester two work is assessed by

  • Presentations
  • Group work
  • Examinations
  • Multiple-choice tests
  • Essays
  • Portfolio work
  • Peer and Self-assessment

Program Outline

Course Structure

Year 1

Term 1

  • Strategic Management 1
  • Marketing Management
  • Financial Management

Term 2

  • Strategic Management 2
  • Tourism & Regional Development
  • Hotel Industry Data Analytics

Year Long

  • Business Research (dissertation)

Note that electives throughout all years are subject to demand.

Year 4

Core units in this year include:

  • Marketing Management
  • Strategic Management·
  • Financial Management·
  • Tourism and Regional Economic Development·
  • Business Research·
  • Hotel Industry Data Analytics

In addition students are supported by a Year Tutor.


Careers & Opportunities

Career Prospects


Further Study

Students who complete this course can progress to the Master of Business Studies.

Master of Business

Master of Business

Master of Arts/Postgraduate Diploma in Tourism Management and Destination Leadership

Master of Arts/Post Graduate Diploma


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