Program Overview

Brand Management Programme

Overview

The Brand Management programme at Macromedia University of Applied Sciences offers students the opportunity to create unforgettable campaigns and lead brands into the digital future.

Facts about Brand Management

• Degree recognition: State-recognised and accredited degree
• Degree: Bachelor of Arts; or Bachelor of Arts (Hons); + Additional degree option
• Duration & Credits: 6 semesters: 180 ECTS
• Start date: Summer semester: 15 Mar, Winter semester: 01 Oct
• Application deadline: Summer semester: 15 Mar, Winter semester: 01 Oct
• Locations: Berlin
• Admission requirements: Recognised secondary school leaving certificate, English language proficiency certificate
• Fees: Tuition fees € 5,500 per semester, + Registration fee € 699

Advantages at Macromedia University

• State-recognised and accredited degree
• Renowned partners
• Experienced professors

Modules

• Media Planning and Targeting
• Campaigning and Crossmedia
• Performance Marketing and Social Media

Contents of the Brand Management Programme

At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable you to successfully enter the world of media. With the Brand Management specialisation, you focus on contemporary brand management and the interaction of complex brand architectures.

Study Locations for Brand Management

• Berlin

Additional Information

• Accreditation: All degree programmes are accredited according to German higher education law, recognised by the state ministry of Baden-Württemberg and quality assured within the framework of the Macromedia University’s system accreditation.
• Partnerships: Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.
• Professors: You will be taught by top-class professors who have a proven track record in both business and academia.