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Tuition Fee
EUR 5,300
Per semester
Start Date
Not Available
Medium of studying
On campus
36 months
Program Facts
Program Details
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Education type
On campus
Full time
Course Language
Tuition Fee
Average International Tuition Fee
EUR 5,300
Program start dateApplication deadline
About Program

Program Overview

Macromedia University's Bachelor's Degree in Business Management equips graduates with the skills and knowledge to navigate globalized and digitalized economies. The program focuses on core business areas, innovation, and digitalization, preparing students for leadership positions in various industries. Graduates benefit from a strong alumni network, career support services, and partnerships with renowned companies like Airbus and SAP.

Program Outline

Business Management Bachelor's Degree at Macromedia University

Degree Overview:

  • Name: Bachelor of Arts in Management with specialization in Business Management
  • Location: Berlin, Germany
  • Duration: 6 semesters (180 ECTS) or 7 semesters (210 ECTS)
  • Degree recognition: State-recognized and accredited
  • Objectives:
  • Equip graduates with the skills and knowledge to successfully navigate the challenges and opportunities of globalized and digitalized economies.
  • Provide a comprehensive understanding of business management principles, including logistics, materials management, financing, legal regulations, and intercultural communication.


  • Program structure:
  • Focuses on the core areas of business management, including finance, marketing, human resource management, and operations management.
  • Integrates innovation and digitalization throughout the curriculum, equipping graduates with the skills to thrive in a dynamic and evolving business landscape.
  • Offers an optional additional degree option to earn a Bachelor of Arts (Hons) from Regent's University London.
  • Modules:
  • Innovation Processes: Explores the importance of innovation for the economy and society, providing frameworks for analyzing and planning innovation processes.
  • Digital Business: Examines digital business models and empowers students to design their own career paths in the digital industry.
  • Internationalization: Delves into the specifics of international companies and utilizes case studies to explore globalization strategies.
  • Internship: Provides students with valuable real-world experience and an opportunity to apply their theoretical knowledge in a professional setting.


  • Methods:
  • Essays
  • Presentations
  • Case studies
  • Exams
  • Group projects
  • Criteria:
  • Understanding of key business management concepts
  • Critical thinking skills
  • Problem-solving abilities
  • Effective communication and presentation skills
  • Teamwork and collaboration


  • Teaching methods:
  • Interactive lectures
  • Seminars
  • Workshops
  • Guest speaker presentations
  • Industry visits
  • Faculty: Experienced professors with a proven track record in both business and academia.
  • Many professors continue their careers in industry while teaching, ensuring their knowledge and expertise remain relevant and current.
  • Unique approaches:
  • Exclusive partnerships with industry leaders, providing access to renowned experts and valuable networking opportunities.
  • Strong focus on practical application of theoretical knowledge, preparing students for real-world business challenges.


  • Potential career paths:
  • Management consultant
  • Marketing manager
  • Human resource manager
  • Financial analyst
  • Business developer
  • Project manager
  • Opportunities:
  • Work for leading international companies
  • Pursue careers in various industries and sectors
  • Start their own businesses
  • Outcomes:
  • Graduates are equipped with the skills and knowledge to excel in a diverse range of business careers.
  • The program prepares students for leadership positions and success in a dynamic and competitive global market.


  • Macromedia University is a state-recognized and accredited university with a strong reputation for academic excellence.
  • The program offers a dynamic and international learning environment with students from various backgrounds and cultures.
  • Graduates benefit from a strong alumni network and career support services.

Additional Notes:

  • The program website also mentions renowned partners, including Airbus, BSH household appliances, SAP, and Munich Tourism.
  • The emphasis on innovation and digitalization is a key differentiator of the program, preparing students for the challenges and opportunities of the future.
  • Students have the option to study abroad for one semester, gaining international experience and enriching their cultural perspectives.
  • I hope this detailed extraction provides you with all the information you need about the Bachelor's Degree in Business Management at Macromedia University. If you have any further questions, please don't hesitate to ask.

Tuition fees € 5,300 per semester + Registration fee € 600