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Students
Tuition Fee
EUR 6,500
Per semester
Start Date
Not Available
Medium of studying
On campus
Duration
24 months
Program Facts
Program Details
Degree
Masters
Major
Art Administration | Fine Arts | Visual Arts | Accounting | Business Administration | Finance | Marketing Management | Economics | Mass Communication | Mathematics | Statistics
Discipline
Arts | Business & Management | Humanities | Media & Communication | Science
Minor
Visual Communications Design | Entrepreneurship | Arts and Media Management | Communication and Media Studies | Fine Arts and Visual Studies | Accounting and Finance | Marketing
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 6,500
Intakes
Program start dateApplication deadline
2023-10-012023-09-15
2024-03-152024-02-15
About Program

Program Overview


Design – and so much more

From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.

Program Outline

Brand Management modules

Modul ECTS
Digital Technologies 5
Current Issues 5
Research-oriented Project 10
Practice-based Project 10
Modul ECTS
Foresight and Global Trends 5
Statistics and Business Mathematics 5
Understanding Media and Communication 5
Marketing Strategy 5
Interdisciplinary Project 10
Modul ECTS
Strategy and Innovation Processes 5
Media Economics and Management 5
Accounting and Finance 5
Brands and Branding 5
Focus Project 10
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Media and Communication Research 5
Master Thesis 20

Job opportunities after graduation

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