Program Overview

Brand Management

================

Overview

The Master's programme in Brand Management at Macromedia University of Applied Sciences provides valuable expertise in marketing, brand management, and public relations, as well as design and creative techniques. Students learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age.

Facts about the Programme

• Degree recognition: State-recognised and accredited degree
• Degree & Specialisation: Master of Arts, Study programme: Media and Communication Management
• Duration & Credits: 4 semesters: 120 ECTS, 3 semesters: 90 ECTS
• Start date: Summer semester: 15 March, Winter semester: 1 October
• Application deadline: Summer semester: 15 March, Winter semester: 1 October
• Locations: Berlin, Munich
• Admission requirements: Bachelor's degree with 210 ECTS (3-semester MA) or 180 ECTS (4-semester MA)

Fees

• Fees per semester: €6,840 (Berlin), €5,500 (Munich) + one-off registration fee

Modules

• Marketing strategy: What do consumers want? How does market research work and how are target groups defined?
• Theories and Models of Communication Science: Learn about the cognitive psychology of public communication: How do we process and evaluate information?
• Brands and branding: How do you build a brand image? What is the importance of brands for companies? What influence does digitalisation have here?

Advantages at Macromedia University

• Renowned partners: Exclusive partnerships allow students to learn from industry insiders and establish valuable contacts with potential employers.
• Experienced professors: Top-class professors with a proven track record in both business and academia.
• Study week abroad: Expand management experiences with an optional study week abroad programme at partner universities in London, Paris, and New York.
• State-recognised and accredited degree: Degree programmes are accredited and state-recognised, ensuring excellent teaching.

Study Locations

• Berlin
• Munich

Testimonial

"The good relationships with fellow students last to this day, and some have even developed into business relationships." - Erdmann Dominik, Head of Marketing and Communication at Digital Health Factory, Munich

Related Programmes

• Digital Media Business
• Media and Communication Management
• Music Management