Program Overview

Master of Arts in Digital Media Business

Overview

The Master of Arts in Digital Media Business is a state-recognised and accredited degree program that focuses on the intersection of digital media and business. The program is designed to equip students with the knowledge and skills necessary to succeed in the digital age.

Facts about Digital Media Business

• Degree recognition: State-recognised and accredited degree
• Degree & Specialisation: Master of Arts, Study programme: Media and Communication Management
• Duration & Credits: 4 semesters: 120 ECTS, 3 semesters: 90 ECTS
• Start date: Summer semester: 15 Mar, Winter semester: 01 Oct
• Application deadline: Summer semester: 15 Mar, Winter semester: 01 Oct
• Locations: Berlin, Munich
• Admission requirements: Bachelor’s degree with 210 ECTS = 3-semester MA, 180 ECTS = 4-semester MA
• Fees per semester: € 6,840 • Berlin, € 5,500 • Munich, + one-off registration fee

Advantages at Macromedia University

• Renowned partners: Exclusive partnerships with industry insiders and potential employers
• Experienced professors: Top-class professors with a proven track record in both business and academia
• Study week abroad: Optional study week abroad program at partner universities in London, Paris, and New York
• State-recognised and accredited degree: Degree programs are accredited and state-recognised, ensuring excellent teaching

Digital Media Business Modules

• Digital Media Business: Analysis of digital processes, Big Data, and digital transformation
• Digital Transformation and Operations: Application of design in theory and practice
• Social Media Management: Communication in social media, KPIs, and social media management

Success in the Digital Age

The digital world is transforming our working and living environments across all sectors. Comprehensive broadband data networks and mobile devices are revolutionising our lifestyle and creating entirely new business models.

Study Locations for Digital Media Business

• Berlin
• Munich

Testimonial

“In my studies, it was possible to pursue my professional ideas and try things out.” - Heitmeier Moritz, Online-Manager at DPDHL Group, Cologne

Related Programs

• Brand Management
• Media and Communication Management
• Music Management