Program Overview

MBA Data Analytics

Overview

The MBA specialising in Data Analytics is designed for those who are passionate about numbers and want to start their career in various industries, such as e-commerce, insurance, or banking. This part-time degree programme trains students as data specialists, enabling them to take on demanding management positions.

Facts about MBA Data Analytics

• Degree recognition: State-recognised and accredited degree
• Degree & Specialisation: MBA
• Duration & Credits: 4 semesters: 120 ECTS, 3 semesters: 90 ECTS
• Start date: Summer semester: 15 Mar, Winter semester: 01 Oct
• Application deadline: Summer semester: 15 Mar, Winter semester: 01 Oct
• Locations: Berlin, Munich
• Admission requirements: Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme) and 2 years professional experience
• Fees per semester: € 6,840 (Berlin), € 5,500 (Munich), + one-off registration fee

Advantages at Macromedia University

• Renowned partners: Exclusive partnerships with industry insiders for valuable contacts and learning opportunities
• Experienced professors: Top-class professors with proven track records in business and academia
• Study week abroad: Optional study week abroad programme at partner universities in London, Paris, and New York
• State-recognised and accredited degree: Accredited and state-recognised degree programmes ensuring excellent teaching

MBA Data Analytics Modules

• Digital Transformations and Operations: Analysis and documentation of operational processes, including legal framework conditions like the DSGVO
• Business Intelligence and Analytics: Potentials and challenges of big data, collection, processing, and interpretation of large amounts of data
• Social Media Management: Success factors of successful social media activities and the role of data-based decisions in content creation

Data Analytics in Theory and Practice

The MBA in Data Analytics deals with the management of complex data sets. Students learn to analyse and evaluate internal and external data to derive recommendations for action for companies. Based on their analyses, business processes can be optimised, and new business fields can be developed.

Study Locations for MBA Data Analytics

• Berlin
• Munich