Educatly AI
Efficient Chatbot for Seamless Study Abroad Support
Try Now
inline-defaultCreated with Sketch.

This website uses cookies to ensure you get the best experience on our website.

Students
Tuition Fee
CHF 5,000
Per year
Start Date
Not Available
Medium of studying
Fully Online
Duration
36 months
Program Facts
Program Details
Degree
Masters
Major
Business Administration | Marketing Management
Discipline
Business & Management
Minor
Business and Social Skills | Market Research
Education type
Fully Online
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
CHF 5,000
Intakes
Program start dateApplication deadline
--
About Program

Program Overview


The Program has been created to develop and reward the business managers of today and the future, and to continue to bring recognition and professionalism to the management sectors. The Master in Business Administration will require Learners to critically evaluate, challenge and synthesize a wide range of current management tools, techniques and models.

The emphasis placed on current management concepts and models is on those that are relevant to the 21st century business environment and context and goes beyond the normal examination of Anglo-American management models.
The aim of the degree is to provide learners with the knowledge, understanding and skills required to deal with the complexities of leadership and strategic management in a business context, and to develop their ability to lead change in organizations.

Program Outline


Units offered in this program are a combination of mandatory and optional courses. After completing the required amount of credit hours, learners are awarded a Master in Business Administration. Learners will be expected to attend lectures and workshops that will introduce the subject matter.

Formative assessments (weighted at 0%) may be used in lectures or tutorials to check knowledge and understanding of specific topics and subject areas. Units require reflective exam sets and/or summative assessments for marking.
Assignments: The MBA program’s assessments are in the form of assignments. The assignments are approximately 2,000-3,000 words each.

Course Unit Examples

Strategic Marketing

The unit will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide Learners with a critical understanding of the marketing function within complex organizations.

Innovation, Change and Enterprise

The unit covers a wide-ranging set of business leadership disciplines and specifically innovation, change, enterprise and risk management. Consideration will be given to a range of models suitable for leading innovation, change, enterprise and risk management.

Manage Team Performance to Support Strategy

The aim of this unit is to allow learners to explore how team performance can be evaluated and optimized to realize strategic objectives. Learners will further be introduced to, and encouraged to discuss, some of the management models, concepts and ideas which could be used to help you set departmental, project, team and their own objectives.

Information Management and Strategic Decision Taking

The aim of this unit is to address the volume and complexity of data and information available to organizations and how to analyze, apply and determine its value in making strategic decisions. The aim of this unit is to address the volume and complexity of data and information available to organizations and how to analyze, apply and determine its value in making strategic decisions.

Leading a Strategic Management Project

The unit will involve the Learner in formulating research and methodologies to support a strategic management project. They will be required to critically evaluate options and data sources prior to presenting project outcomes.
SHOW MORE