Bachelor Degree in Business Administration (BBA)

Program Overview

Bachelor Degree in Business Administration (BBA)

Overview

The Bachelor Degree in Business Administration (BBA) program provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends at a global scale and with hands-on experience via close links to the industry.

Key Learning Outcomes

• The successful BBA participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing).
• The successful BBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.
• The successful BBA participant will be able to create and present basic oral and written business communications in English.
• The successful BBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross-functional manner to support basic business decision-making.
• The successful BBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.

Dual Degree with ISM in Germany

• Bachelor's Dual Degree – BBA & B.Sc. International Management
• Graduate with TWO Bachelor’s Degrees: One from HBS, One from ISM!

Structure

• The BBA Program structure includes 9 academic terms, with 3 terms per year.
• A normal course of study to complete a BBA program over three years requires the completion of 30 core courses, including the Business Plan Capstone and 15 elective courses.

Course Units

• Business skills
  • Introduction to Business
  • Business Strategy
  • International Relations
  • Psychology of Leadership
  • The Future of Work
  • Leadership and Teamwork 1
  • Leadership and Teamwork 2
  • Innovation
  • National Competitiveness
  • Negotiations
• Business Law
  • Business Law
  • Swiss Corporate Law
  • Swiss Labor Law
• Accounting
  • Financial Accounting
  • Financial Accounting
  • Managerial Accounting
• Finance
  • Finance Management
  • Corporate Finance
• Logistics and supply chain
  • Supply Chain 1
• Management
  • Introduction to Management
  • Human Resources Management
  • Sustainable Development 1
  • Business Planning and Budgeting 1
  • Sustainable Development 2
  • Business Planning and Budgeting 2
  • Operations Management
  • Product Management
  • Supply Chain Management
  • Project Management
  • Risk Management
• Strategy
  • Business Strategy 1
  • Business Strategy 2
  • Critical Thinking
• Communication Skills
  • Negotiations 1
  • Intercultural Skills
  • Business Ethics
  • Critical and Creative Thinking
  • Relational & Emotional Skills for Sales
  • Communication 1
  • Communication 2
• Marketing
  • Marketing Principles
  • Marketing Research
  • Digital Marketing 1
  • Digital Marketing 2
  • Digital Marketing 3
  • Digital Marketing 4
• Math
  • Business Statistics
  • Statistics 2
  • Statistics 3
• Economics
  • Micro-economics
  • Micro-economics 2
  • Macro-economics 1
  • Macroeconomics 2
  • International Economics 1
• IT
  • BIS / MIS
  • Emerging Technologies
  • Data Analysis
  • Artificial Intelligence 1
  • Artificial Intelligence 2
• Communication Skills
  • Geopolitics
  • Political Science
  • Government Affairs
  • Public and External Relations
• Research Methodology
  • Research Methodology 1
  • Research Methodology 2
• Graduation Project
  • Submission of a Business Plan or Internship

BBA Courses

• Core: 27 CH | 81 ECTS | 108
• Elective: 15 CH | 45 ECTS | 60
• Business Plan Capstone or Internship: 3 CH | 9 ECTS | 12

Tuition and Fees

• Application Fee: CHF 150.-
• Application Fee: CHF 1'000.-
• BBA: 3-year Program: CHF 9'000.- per year
• Tuition Fees include:
  • Course Materials
  • Facilities
  • Field trips and industrial visits
• Tuition fees do not include:
  • Accommodation (CHF 750+ per month)
  • Books and e-books (CHF 100 per term)
  • Health Insurance (CHF 1’300 per year)
  • Social activities (CHF 200 per term)
  • Transportation (CHF 60 + per month)

Payment of Fees

• Fifty percent (50%) of the tuition fee for each program that the student is applying for is due upon notification of acceptance and application at the Embassy.
• The balance of tuition and student fees is due by Admission Day at the beginning of each term.
• Payments can be made by direct bank transfer.

Program Outline