| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-03-01 | - |
Program Overview
Be a key player, not just a spectator: manage sportspeople, plan events, and stir emotions. Few industries inspire as many people as the sports and events sector. With the football World Cup and music festivals now celebrated as major events, and sports clubs developing into large corporations, sports and events businesses are not only becoming more exciting but also increasingly lucrative. A degree in Sport & Event Management from UE will enable you to play an active role in shaping this vibrant industry.
On this bachelor programme at the UE, you will develop management and leadership skills in sports and events management, business administration, economics, and basic law. Our distinguished lecturers are from both academic and professional backgrounds. You will even have the opportunity to actively shape your studies and career path.
If you would like to study Sport & Event Management at UE, you can start your studies at one of our locations in Berlin, Hamburg or Iserlohn.
Program Outline
At the University of Applied Sciences Europe, you will study in small seminar groups. This guarantees you individual support and personal contact with your professors. All our lecturers are distinguished experts in their fields and you will be able to benefit from their business networks even during your studies.
The wide range of interdisciplinary subjects offered allows you to shape and enhance your study programme. As a particularly practice-oriented university, we guarantee state-of-the-art facilities and cooperate with prestigious sports clubs, such as ALBA BERLIN and more. The study programme also includes an internship and/or a semester abroad.
The University of Applied Sciences Europe is state-accredited, has received several awards, and is a world leader in international orientation. We are also ranked by U-Multirank as one of the top ten performers in the Business Studies category in universities in Germany in 2018.
Applicants to our programmes do not require specific minimum grades (NC-free).
Programme structure
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As a student on the Sport & Event Management programme, you will learn how to manage professional events: from conception and planning to implementation and evaluation. You will gain an understanding of event processes and formats in both recreational and professional sports. You will also acquire a comprehensive understanding of business administration in order to prepare you for the demands of the business world.
You will continuously expand your knowledge through practical projects. In addition, you have the opportunity to specialise in Football Management at an early stage. During your semester abroad, you will study at a prestigious partner university and have the chance to add an international perspective to your professional profile.
Since virtual concepts are becoming more important in many industries, the latest virtual possibilities in the study programme allow Virtual Reality projects to be designed and implemented for sport events and other events.
