MBA with specialised modules in Marketing Management
| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-03-01 | - |
Program Overview
As part of the MBA with specialised modules in Marketing Management at UE, you will deepen your understanding of the legal and policy frameworks that can have a significant impact on marketing decisions. You will be empowered to develop strategies that ensure not only commercial success but also compliance with relevant regulations. Today's business environment also requires a deep understanding of digital marketing. In the course of your studies, you will have an in-depth look at the latest digital marketing tools, methods and strategies. You will be empowered to effectively use the digital space to reach target audiences and maximise the success of marketing campaigns. The MBA Marketing Management at UE is designed to prepare you for the challenges and opportunities facing marketers today. Our practical teaching methods, complemented by case studies and interactive projects, ensure that you not only gain theoretical knowledge but also develop the practical skills that are required in the real business world.
MBAs at UE take place on campus in presence, only the specialised modules are taught online.
Note for international students: Full-time MBA students are eligible to receive a regular student visa.
Program Outline
With the newly restructured and thoroughly modernized MBA programme at the University of Europe for Applied Sciences (UE), you will acquire leadership skills that qualify you for successful ventures in a complex, digitalized world. Interdisciplinary thinking and working within intercultural contexts form the foundation of all our modules.
The curriculum includes the analysis of customers, the management and development of innovations, the planning of strategies at various organizational levels, resource management, as well as the direction and leadership of companies and employees.
Content of our studies
The basic study programme is completed in presence on campus and takes 1.5 years to complete. The Master of Business Administration (full-time) consists of five modules, two specialisations and the Master's thesis. The specialisations are taught exclusively online.
Through team projects, company visits and experienced lecturers, you will build your own valuable network during your studies and lay the foundation for your successful career.
Potential salary at career entry
Your specific salary after graduation depends on various factors. These include the exact industry, company size and location, your individual work experience and industry knowledge.
The best-paying employers include any employers in the financial sector as well as consulting firms. According to Handelsblatt, alumni with a Master of Business Administration can expect to earn around 60,000 euros gross per year as a starting salary. "Gehaltsvergleich" speaks of about 3,290 euros gross in the lower range of monthly salaries, and about 6,000 euros in the upper range.
By the way: Since the MBA is better known and more in demand in English-speaking countries than in the DACH region, the salaries of MBA graduates in international companies are usually significantly higher.
Your advantages with UE
Individual & personal: At UE, students are taught in small seminar groups, which ensures individual support and enables personal relationships with our lecturers.
Valuable contacts: We only employ recognised and experienced experts whose extensive business contacts are available to our students. This opens up first-class career opportunities.
Optimal preparation: In order to consistently pursue our practice-oriented approach and prepare you for your job, you have access to state-of-the-art equipment as well as numerous projects, workshops and more.
Actively shape your studies: Thanks to our broad selection of interdisciplinary subjects and specialist specialisations, you have the opportunity to help shape and expand your study content according to your individual ideas.