Digital Business & Data Science, BSc draft

What is at stake with Digital Transformation and Industry 4.0 and what are the key attributes of technology?

• The pervasive feature of technology
• The rate of technology adoption is accelerating worldwide
• The non-rivalry and non-exclusiveness of technology in business and economics

What are the expectations and trends for 2016-2021 on industry performance & major areas of knowledge?

Major digital technology areas and key trends

• Big Data and Analytics
• Cybersecurity
• Cloud Computing and Mobility

Subject knowledge & activity areas

• Technology Watch, Digital Transformation and Strategy
• Data Science, Programming, Networks, Cybersecurity and Digital Business Models
• Digital Marketing, Social Media Communication, Innovation and Customer Relationship Management

Nowadays, the research and study of social sciences of the internet (the life online) is so relevant for people, businesses and governments that will play competitive advantages at regional, country and global landscapes in the short future.

Moreover, the paradigm changed from an economy based on natural resources, physical inputs and value chains based on physical infrastructure into one based on new knowledge, digital technology. Thus, decision-making processes and global value chains become more and more influenced by digital tools and systems, social networks and consumer data.

There are driving forces - political, social, cultural, economic and technological factors - that are promoting a disruptive change on digital ecosystems: firstly, the Internet of Documents (Adobe), secondly, the Internet of Commerce (Amazon, eBay, Alibaba, etc.), thirdly, the Internet of People (Facebook, LinkedIn, Twitter, etc.) and, more recently, the Internet of Things (IoT). Our Digital Business and Data Science B.Sc. programme offers students an insightful view into the future.

This transformation - also called the Fourth Industrial Revolution - is influencing innovative and growth strategies, conceptual models of design thinking and innovation management, technology convergence, business modelling, consumer behaviour, brand management, social media marketing and communication, online sales and customer relationship management. The same goes for processes reengineering, operations and supply chain management systems. Last, but not least, it is shaping data science and new knowledge, data security and privacy, corporate governance and policymaking.

Our students have multidisciplinary backgrounds, different nationalities, diverse cultures and multiple perspectives. You will learn how to develop entrepreneurial and innovative projects that combine new knowledge on digital technologies and business administration & management, while responding to disruptive corporate industry challenges. If you want to engage into an advanced content curriculum and innovative pedagogy experience, while interacting with a high qualified faculty team, who will support you individually along the programme and beyond, then the Digital Business & Data Science B.Sc. programme is a differentiator.