Program start date | Application deadline |
2025-09-01 | - |
Program Overview
Master of Science (MSc) Marketing
Overview
The MSc in Marketing aims to enhance the prospects of its graduates in the job markets and enable them to obtain entry into a variety of roles ranging from junior executive to senior marketing positions in a range of organisations both nationally and internationally.
Aims and Objectives
The objectives of the Master of Science (MSc) in Marketing programme are:
- Provide an academically rigorous framework through which students can develop a critical awareness of current problems and/or new insights in the marketing function to further develop and expand their knowledge of the science of marketing.
- Develop a systematic detailed knowledge, experience and understanding of marketing concepts and theories and encourage critical thinking and analysis as they apply in organisations today.
- Develop critical knowledge of marketing technologies and the role they play in marketing strategies.
- Develop critical knowledge of the relationship between finance and marketing and the impact of this ongoing relationship on the functioning of an organisation.
- Develop learners’ knowledge and ability to apply a methodical research approach to their study.
- Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.
- Develop the ability to develop key personal and professional skills in areas including decision‐making, design-thinking, analytical skills, collaboration, critical analysis, entrepreneurial mindset thinking, leadership and appreciation.
Delivery
The blended multi-modal environment allows for the most appropriate mode of delivery to be applied to different parts of the syllabus. Typically, the more theoretical content would be delivered through the OnDemand mode, with the discursive aspects of the syllabus more inclined to be delivered in the synchronous live online mode. The more practical and assessment-driven parts of the syllabus can also be reserved for the in-class time. All in-class and live online learning will be recorded and the resources made available to you through Moodle.
Entry Requirements
The minimum entry requirements for the Master of Science (MSc) in Marketing are:
- A Level 8 primary undergraduate honours degree with a minimum Second-Class Second Division classification (2.2) from a recognised third-level institution in any discipline that wish to specialise in the field of marketing, or
- An equivalent professional qualification attributed to the marketing sector.
- For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.
- Applicants who do not have a Level 8 qualification at a 2.2 award level and who have at least 3 years’ work experience may also be considered through the college’s normal RPL procedures. Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.
Course Content
The Master of Science (MSc) in Marketing programme has the following content:
Core Modules
- Consumer Behaviour Trends
- Sustainable Marketing Practices
- Web Marketing Management and Metrics
- Global Marketing
- Strategic Brand Management
- Finance for Marketers
- Integrated Marketing Communications
- Conducting Research for Marketing
- Dissertation/Placement
Teaching and Assessment
- In-class/on-site: This mode is when you are on-site on the DBS campus. This mode is on your timetable and you are expected to be at a certain place at a certain time to engage with guided learning.
- Live Online/ Synchronous (Zoom) sessions: Here you are online at the same time in a Zoom room or digital communication platform as your lecturer. These sessions are typically more interactive and used for engagement such as workshops and facilitated discussions on topics. The synchronous live online environment also facilitates screen share, breakout rooms, collective access to a whiteboard and chat. Synchronous live online sessions are, where possible recorded, thereby providing the opportunity for you to reflect on the learning experience. This mode is on your timetable as they are expected to be at a certain place at a certain time to engage with guided learning.
- OnDemand / Asynchronous content: Asynchronous, also called OnDemand, is instructional designed learning content that you access online and work through at your own pace. This content is not on your timetable. However, on-demand content is often connected to live sessions. Some live sessions are independent of OnDemand content but some will be dependent upon you having been through the OnDemand content.
Subjects will be assessed through continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real-life company case analysis. Students will also be exposed to guest lecturers from leading Irish and multinational companies and will participate in practical workshops with academics and practitioners.
Structure
The Master of Science in Marketing is a 1 year full-time/ 18-month part-time programme consisting of eight taught modules, four 10 ECTS modules, four 5 ECTS modules, and a 30 ECTS elective Capstone (Dissertation or Placement). For learners who cannot continue, for personal or professional reasons, to the Capstone component of this programme, there is an embedded exit award titled, Postgraduate Diploma in Science in Marketing (Level 9, 60 ECTS).
Postgraduate Diploma in Science in Marketing (Level 9, 60 ECTS, exit award only)
The Postgraduate Diploma in Science in Marketing is an embedded exit award in the Master of Science in Marketing. The Postgraduate Diploma is not offered as a separate award. The programme shares the 60 ECTS-taught components of the Masters programme.
Career Opportunities
Graduates of the MSc in Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations and Marketing Consultancy.
Fees
The course fees for the next academic year are €9,100 full-time, €5,600 per annum part-time for EU students.
Please note also that there is tax relief for Irish income tax payers at the standard rate of 20% on all fees exceeding €1,000 and up to €7,000.
Improve your employability
All of our postgraduate courses offer strong links with industry and the professional world and often carry accreditation from professional bodies. By choosing to study at postgraduate level, not only do you gain valuable skills and experience but you also demonstrate your determination to succeed in a chosen career. Far from being a postponement to employment, postgraduate study can help you progress further and faster in your chosen career. And, if you're not certain what direction you would like your future to take, further study can provide a secure and structured space to help you find out through exploring your strengths and interests.
Get your foot on the career ladder
A large number of our postgraduate programmes include a work placement option, giving you the opportunity to gain vocational experience, make valuable contacts and gain transferable skills. It is also worth considering that some postgraduate qualifications are essential requirements to getting on the career ladder.
Gain skills for success
During your undergraduate degree you will have developed a strong foundation of transferable skills. Postgraduate study will build on this base, giving you the opportunity to put these highly valuable skills in to practice. You will also gain invaluable practical working examples that you can go on to use at interview to set you apart from other candidates.
Course Overview
Awarding Body: Quality & Qualifications Ireland (QQI)
Award: Masters Degree
NFQ Level: Level 9
Award Title: Master of Science in Marketing
Award Type: Major
Duration: Full-time: 1 Year, Part-time: 2 Years
Next Intake: September 2025
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Program Outline
Master of Science (MSc) in Marketing
Degree Overview:
The MSc in Marketing aims to enhance graduates' career prospects by equipping them with the knowledge and skills to pursue diverse roles ranging from junior executive to senior marketing positions. The program is designed to provide students with current and emerging theories and practices relevant to the digital media arena. It emphasizes a rigorous scientific research approach and employs authentic assessment strategies.
Key features:
- Small class groups supporting individualized learning
- Highly supportive learning environment
- Global perspective
- Strategic and business-oriented module content
- Balance between contemporary theory and practice
- Rigorous scientific research
- Authentic assessment strategies
Target audience:
The program is geared towards recently qualified business or marketing graduates who wish to enhance their existing knowledge and pursue challenging senior careers in the marketing profession. It equips individuals with the necessary skills and knowledge to navigate today's competitive marketing landscape.
Outline:
Content:
- Contemporary Consumer Behaviour
- Sustainable Marketing Practices
- Web Marketing Management & Metrics
- Services Marketing Management
- Research Methods
- Integrated Marketing Communications
- Design Thinking, Innovation and Commercialisation
- Applied Strategic Branding
- International Marketing
- Dissertation / Applied Research Project
Structure:
- Sequentially structured program with two stages:
- Stage 1: Taught component (60 credits)
- Stage 2: Supervised dissertation (30 credits)
- Full-time option: 8 modules followed by the dissertation stage
- Part-time option: Delivered over 4 semesters, typically involving evening lectures and occasional weekend workshops ### Assessment:
- Continuous assessment through group projects, oral presentations, poster presentations, real-life company case analysis
- Exposure to guest lecturers from leading companies and practitioners
- Practical workshops with academics and industry professionals ### Teaching:
- Delivered in small class groups to support individual learning needs
- Highly supportive learning environment
- Faculty with a strong industry focus and up-to-date knowledge in the field of marketing
- Blend of contemporary theory and practical application
- Rigorous and scientific research approach ### Careers:
- Equips graduates with skills and competencies for diverse careers in marketing including:
- Marketing Management
- Market Research
- Brand Management
- Advertising & Public Relations
- Marketing Consultancy ### Other:
- Full-time fees: €8,900
- Part-time fees: €5,500 per annum for EU students
- International student fees:
- Click here for the International Fee Sheet.
- Click here for EU fees.
- All learners are expected to attend classes in person.
- Applications and program details: https://www.dbs.ie/programmes/master-science-msc-marketing
The course fees for the next academic year are €8,900 full-time, €5,500 per annum part-time for EU students. This covers the cost of tuition, registration and examinations. A full list of DBS Postgraduate fees is available here. You can also contact the admissions team who would be happy to discuss the options available for you. Please note also that there is tax relief for Irish income tax payers at the standard rate of 20% on all fees exceeding €1,000 and up to €7,000.
Click here to view international fees.
Click here to view EU fees.
Dublin Business School: A Summarization
Overview:
Dublin Business School (DBS) is an independent college located in the heart of Dublin, Ireland. It is part of Kaplan Inc., a global provider of education services. DBS has a strong reputation for its quality of teaching and its commitment to providing a positive learning experience.
Services Offered:
DBS offers a wide range of services to its students, including:
Academic Programs:
Full-time and part-time degrees, certificates, diplomas, postgraduate programs, professional accountancy programs, and online courses.Student Support:
Academic support, career advice, personal attention, disability support, and student welfare services.Campus Life:
Sports clubs, societies, student events, and a thriving student community.Library Resources:
Access to a vast collection of print and online books, journals, and databases.Virtual Learning Environment:
Moodle platform for lecture notes, support materials, and online learning resources.Student Life and Campus Experience:
DBS provides a vibrant and supportive campus environment. Students have the opportunity to join sports clubs and societies, participate in student events, and connect with a diverse student community. The college is located in the heart of Dublin, offering easy access to the city's cultural attractions, entertainment venues, and employment opportunities.
Key Reasons to Study There:
Ladder of Opportunity:
DBS offers a flexible range of programs that allow students to progress their careers.City Centre Location:
The college is situated in the heart of Dublin, providing a dynamic and convenient learning environment.Student Support:
DBS provides comprehensive support services to ensure students succeed academically and personally.World-Class Teaching:
The college has a strong reputation for its high-quality teaching and commitment to student learning.Academic Programs:
DBS offers a wide range of academic programs across various disciplines, including:
Business & Management:
Accounting & Finance, Marketing & Event Management, Business & Management, Professional Accountancy.Arts:
Psychology & Social Science, Counselling and Psychotherapy, Media & Journalism.Information Technology:
Computing, Data Analytics, Fintech.Law:
Law.Other:
DBS is recognized and accredited by Quality & Qualifications Ireland (QQI). The college also offers free and partially funded Springboard+ and HCI courses in various fields, including Business and Digital, Computing, Analytics, Fund Accounting, and Fintech.
Entry Requirements:
EU Home Students:
- A Level 8 primary undergraduate honours degree with a minimum Second-Class Second Division classification (2.2) from a recognized third-level institution in any discipline who wish to specialize in the field of marketing, or
- An equivalent professional qualification attributed to the marketing sector.
International Overseas Students:
- A Level 8 primary undergraduate honours degree with a minimum Second-Class Second Division classification (2.2) from a recognized third-level institution in any discipline who wish to specialize in the field of marketing, or
- An equivalent professional qualification attributed to the marketing sector.
- English Language Proficiency:
- Evidence of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL).
- This must be demonstrated through a recognized English Language test such as IELTS, Cambridge Certificate, PTE, or DBS English Assessment.
- Test certificates should be dated within the last two years to be considered valid.
- Non-EU Residents in Ireland:
- A copy of your GNIB (Garda National Immigration Bureau) Card, Work permit (if applicable), and Passport
- The letter issued by the Department of Justice, Equality & Law Reform stating why you were provided with the above documentation ## Language Proficiency Requirements:
EU Home Students:
- There are no specific English language proficiency requirements for EU home students.
International Overseas Students:
- International students whose first language is not English must provide evidence of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL).
- This must be demonstrated through a recognized English Language test such as IELTS, Cambridge Certificate, PTE, or DBS English Assessment.
- Test certificates should be dated within the last two years to be considered valid.