 1.svg)
| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
BA (Hons) in Marketing (Events)
Overview
Event management professionals are widely seen as important to the development and success of Irish business and the tourism industry. This stream will provide graduates with a blend of knowledge and skills to equip them for employment in positions in marketing and/or event management, or will alternatively enable them to proceed to postgraduate study. The central focus of the programme is on specialist marketing and event management subjects. The programme also features a number of relevant business subjects, which extend the field of study to the broader business environment within which the event management and marketing functions are positioned.
Delivery
All learners are expected to attend in person in class.
Student Testimonial
“I chose DBS because of its location, reputation and the recommendations based on past students. DBS has helped me change my career direction to the event industry. My event studies provided me with the opportunity to work in various events and gain experience which will help me get my dream job.
The lecturers really made my experience a good one, there was always support available. They were really upbeat, friendly and helpful. They provided the help and guidance when I needed it, and helped me achieve my first class honours degree which I'm very thankful for.”
Brendan Reid
Bachelor of Arts (Honours) in Marketing (Event Management)
Course Content
The BA (Hons) in Marketing programme and the associated streams have the following content.
| Year 1 | Year 2 | Year 3 |
|---|---|---|
| Maths and Statistics for Business | Marketing Communications | Sustainable Marketing |
| Business Context and Organisation | Marketing Research | Public Relations and Sponsorship |
| Marketing Essentials | Financial Analysis and Reporting | Selling and Sales Management |
| IT Essentials | Marketing and the Economy | Marketing and the Law |
| Economic Perspectives | Advertising | Global Marketing |
| Foundational Academic Skills | Marketing Analysis and Reporting | Consumer Behaviour |
| Digital Content Creation | Events Planning and Operations | Festivals and Outdoor Events |
| Sustainable Events Management | Event Technologies | |
| Capstone Project |
Teaching and Assessment
The BA (Hons) in Marketing and associated streams are taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessed work may consist of developing a strategic marketing plan, a marketing evaluation (perhaps based on a case study), an essay, or a piece of extended research. The majority of subjects are assessed through a combination of coursework and examination.
Structure
This programme features a unique range of mandatory marketing and event management subjects. Students on this programme will receive a wide-ranging knowledge of the most essential marketing concepts and practices combined with knowledge of all significant areas of event management. Specialist event sector subjects provide knowledge and critical understanding of current thinking and practice across a range of events related areas. As the course progresses, students learn to apply the various methods and techniques they have studied. They also learn to develop pragmatic solutions to real problems and how to effectively communicate information, ideas, complex problems and solutions to a range of audiences.
Career Opportunities
Graduates from this stream will have strong business knowledge and competence in an event management context and will be highly employable. They can expect to have a wide range of opportunities and should easily find suitable employment in the broad field of event management across a range of both public and private sector organisations such as central government departments, international hotel groups, incentive travel organisations and professional conference organisers.
Fees
The fees for Full-time BA (Hons) in Marketing (Events) are €6,060 per annum for EU students.
Next Steps
Before making an application please ensure you are aware of all entry requirements.
School Leaver Applicants
Application for first year full-time programmes in the college is through the CAO System. The CAO system applies only to applications for first year admissions to undergraduate full-time day programmes described in the prospectus, which have a CAO Course code.
Mature Applicants
If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying.
Transfer Students
Students holding a relevant Certificate, Diploma or other relevant third level qualification may qualify for entry to the second or third year of degree programme. Transfer applications to the second or third year full-time programmes are to be made directly to the college. Students should send copies of their examination transcripts and other relevant documentation along with their application form (available from the School / College) to the Admissions Office at Dublin Business School.
EU Citizens
A European (EU) Application is one made by a person: (a) who is permanently a resident in one of the member states of the European Union and/or (b) who will have received full-time second level education, for three of the five years immediately before the date of proposed admission, in member states.
Non-EU Applicants
Non - EU applicants should contact directly the International Admissions Office at Dublin Business School.
Application fee to CAO
Early applicants to CAO can benefit from a reduced fee of €30 for early online applications. There is a standard application fee of €45 made payable to CAO on submitting your CAO application form or online application to before the normal closing date. Late applicants will be charged €90 for paper applications and €60 for online applications.
BA (Hons) in Marketing (Digital Marketing)
Overview
This stream was developed in close discussion with practitioners from the communications and marketing industry and is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital marketing skills in an ever changing business environment.
Delivery
All learners are expected to attend in person in class.
Course Content
The BA (Hons) in Marketing (Digital Marketing) programme and the associated streams have the following content.
| Year 1 | Year 2 | Year 3 |
|---|---|---|
| Maths and Statistics for Business | Marketing Communications | Sustainable Marketing |
| Business Context and Organisation | Marketing Research | Public Relations and Sponsorship |
| Marketing Essentials | Financial Analysis and Reporting | Selling and Sales Management |
| IT Essentials | Marketing and the Economy | Marketing and the Law |
| Economic Perspectives | Advertising | Global Marketing |
| Foundational Academic Skills | Marketing Analysis and Reporting | Consumer Behaviour |
| Digital Content Creation | Web Marketing Design and Development | Marketing for E-Commerce |
| Social Media Marketing and Analytics | Emerging Technologies in Marketing | |
| Capstone Project |
Teaching and Assessment
The BA (Hons) in Marketing and associated streams are taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessment takes a variety of forms, including essays and reports, individual and group assignments and formal examinations. The majority of subjects are assessed through a combination of coursework and examination.
Aims and Objectives
On completion of this programme students should have:
- Gained a strong understanding of marketing concepts and issues
- The ability to evaluate the components of marketing with digital marketing and competently integrate ideas and theories
- The communication and management skills required to successfully work within digital marketing projects and have gained the ability to function effectively as an individual and in project teams
- An appreciation of the rapidly evolving marketing with digital marketing industry by developing their life-long learning skills
- An understanding of the changing face of marketing and digital marketing, in relation to the use of development of technology, and its impact amongst organisations and on society.
Structure
This course balances in-depth coverage of marketing theory and practice with complementary study of key business disciplines. The course imparts significant business knowledge as well as a critical appreciation of the marketing function and the practical value of marketing models and concepts. As the course progresses, students are provided with a wide range of skills and knowledge, thus enabling them to analyse quite complex marketing scenarios and develop competent marketing solutions and strategies. Learners will learn how to identify and apply emerging models in digital marketing and how to evaluate the roles and integrative nature of digital planning tools and concepts in an innovative way.
Career Opportunities
Graduates from this stream will have strong business knowledge and competence in marketing with digital marketing. They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital marketing including Marketing with Digital Marketing roles, Brand Marketing with Digital Marketing, Advertising & Public Relations through Digital Marketing and Digital Marketing Consultancy.
Fees
The fees for Full-time BA (Hons) in Marketing (Digital Marketing) are €6,060 per annum for EU students.
Next Steps
Before making an application please ensure you are aware of all entry requirements.
School Leaver Applicants
Application for first year full-time programmes in the college is through the CAO System. The CAO system applies only to applications for first year admissions to undergraduate full-time day programmes described in the prospectus, which have a CAO Course code.
Mature Applicants
If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying.
Transfer Students
Students holding a relevant Certificate, Diploma or other relevant third level qualification may qualify for entry to the second or third year of degree programme. Transfer applications to the second or third year full-time programmes are to be made directly to the college. Students should send copies of their examination transcripts and other relevant documentation along with their application form (available from the School / College) to the Admissions Office at Dublin Business School.
EU Citizens
A European (EU) Application is one made by a person: (a) who is permanently a resident in one of the member states of the European Union and/or (b) who will have received full-time second level education, for three of the five years immediately before the date of proposed admission, in member states.
Non-EU Applicants
Non - EU applicants should contact directly the International Admissions Office at Dublin Business School.
Application fee to CAO
Early applicants to CAO can benefit from a reduced fee of €30 for early online applications. There is a standard application fee of €45 made payable to CAO on submitting your CAO application form or online application to before the normal closing date. Late applicants will be charged €90 for paper applications and €60 for online applications.
BA (Hons) in Marketing
Overview
The BA (Hons) Marketing focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing digital marketing and events marketing. It aims to develop learners' knowledge of the theory and practice of marketing, necessary for them to secure employment and perform in all key areas of marketing in a broad range of employment environments.
There is a strong focus on digital marketing and the competencies required for the implementation, execution, evaluation and interpretation of marketing models in a modern business environment.
Through formative and summative assessments, learners will have the opportunity to develop skills such as communication, research and presentation skills. This assists learners with their personal and professional development enhancing their employability and future career prospects. In year one and year two, the learner will address and complete assessment tasks which feed into their overall learning, giving them skills in research, literature reviewing, academic writing and presentation which are synthesised in learners’ third-year capstone project.
An overarching aim of the BA (Hons) in Marketing is to provide learners with a focused, functional and particular understanding of how organisations can utilise and optimise their approach to marketing and leverage this knowledge as part of the overall strategic goals of the organisation.
Aims and Objectives
The objectives of the BA (Hons) Marketing programme are:
- To provide learners with knowledge and understanding of the fundamental theories concepts and methods of business.
- To develop an in‐depth knowledge and understanding of the theory, principles and methods that underpin the practice of marketing.
- To analyse problems and formulate practical solutions to a variety of marketing problems at both a strategic and tactical level, as well as the ability to critically evaluate the approach and techniques used.
- To develop a range of key interpersonal skills, characteristics and attitudes to enable learners to work professionally both individually and as part of teams
- To cultivate key personal attributes, self‐awareness and confidence to foster lifelong learning and to support progression in a career and/or further academic study.
- To develop the skills of creativity and innovation and learn to think entrepreneurially in a marketing environment.
- To ensure graduates are equipped with relevant, up-to-date knowledge and skills appropriate to the field of digital marketing, media, and cloud computing.
Delivery
All learners are expected to attend in person in class.
Course Content
The BA (Hons) in Marketing programme and the associated streams have the following content.
| Year 1 | Year 2 | Year 3 |
|---|---|---|
| Maths and Statistics for Business | Marketing Communications | Sustainable Marketing |
| Business Context and Organisation | Marketing Research | Public Relations and Sponsorship |
| Marketing Essentials | Financial Analysis and Reporting | Selling and Sales Management |
| IT Essentials | Marketing and the Economy | Marketing and the Law |
| Economic Perspectives | Advertising | Global Marketing |
| Foundational Academic Skills | Marketing Analysis and Reporting | Consumer Behaviour |
| Digital Content Creation | Web Marketing Design and Development | Marketing for E-Commerce |
| Social Media Marketing and Analytics | Emerging Technologies in Marketing | |
| Events Planning and Operations | Festivals and Outdoor Events | |
| Sustainable Events Management | Event Technologies | |
| Capstone Project |
Teaching and Assessment
Lectures are the primary method of delivery and are supported by tutorials, guest lecturers and interactive sessions for discussion of material and some self-directed learning. An intranet site exists for some modules where supplementary material and appropriate relevant links will be available. Learners benefit from blended learning, Industry speakers, field trips and optional operational work experience opportunities.
Assessment is by way of a varied series of individual, group, and project work, both continuous and summative assessment strategies are used across the three years. Students can expect a wide range of assessment formats, including but not limited to: individual essays, project documents, group work, multiple choice questions, individual and group presentations, live event assessment.
Structure
This three year honours (level 8) degree offers students a strong foundation right across all the necessary knowledge areas required to understand and implement contemporary marketing theory and practice. A range of mandatory and elective modules means that students can choose their individual paths to becoming a Marketing and Events Management graduate. The programme provides students with an appreciation of the events operations and logistics, and its importance to the Marketing and Events Industry Internationally, combining management, logistics, legal, budgeting, crowd safety and staging while considering the impact of new emerging technologies available to event management operations teams. The program also provides specific operational guidelines for the event management cycle which includes planning, design, implementation and evaluation using theories and processes of project and operational management. The three years are offered as a combination of (M) = Mandatory and (E) = Elective modules.
Career Opportunities
Graduates who complete this programme will have strong business knowledge coupled with an understanding of both traditional and contemporary marketing theories, practices and techniques. Graduates can therefore expect to have a wide range of both private and public opportunities in the broader fields of marketing with special skills focused on both event marketing and marketing management roles. Some areas our graduates find themselves in include, but are not limited to, brand marketing, public relations, media management and event marketing consultancy.
Fees
The fees for Full-time BA (Hons) in Marketing are €6,060 per annum for EU students.
Next Steps
Before making an application please ensure you are aware of all entry requirements.
School Leaver Applicants
Application for first year full-time programmes in the college is through the CAO System. The CAO system applies only to applications for first year admissions to undergraduate full-time day programmes described in the prospectus, which have a CAO Course code.
Mature Applicants
If you are over 23 years of age on the 1st of January in the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed based on age, work experience, general education standard, motivation and commitment to the programme for which they are applying.
Transfer Students
Students holding a relevant Certificate, Diploma or other relevant third-level qualification may qualify for entry to the second or third year of the degree programme. Transfer applications to the second or third-year full-time programmes are to be made directly to the college. Students should send copies of their examination transcripts and other relevant documentation along with their application form (available from the School / College) to the Admissions Office at Dublin Business School.
EU Citizens
A European (EU) Application is one made by a person: (a) who is permanently a resident in one of the member states of the European Union and/or (b) who will have received full-time second-level education, for three of the five years immediately before the date of proposed admission, in member states.
Non-EU Applicants
Non - EU applicants should contact directly the International Admissions Office at Dublin Business School.
Application fee to CAO
Early applicants to CAO can benefit from a reduced fee of €30 for early online applications. There is a standard application fee of €45 made payable to CAO on submitting your CAO application form or online application to before the normal closing date. Late applicants will be charged €90 for paper applications and €60 for online applications.
