inline-defaultCreated with Sketch.

This website uses cookies to ensure you get the best experience on our website.

Students
Tuition Fee
EUR 590
Per year
Start Date
Medium of studying
Fully Online
Duration
48 months
Program Facts
Program Details
Degree
Bachelors
Major
Digital Marketing | Marketing | Cloud Computing
Area of study
Business and Administration | Information and Communication Technologies
Education type
Fully Online
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 590
About Program

Program Overview


BA (Hons) Marketing - Digital Media and Cloud Computing

Overview

The BA (Hons) in Marketing (Digital Media and Cloud Computing) is a specialised and innovative programme, which has been created to meet the needs of learners who seek to develop their knowledge and appreciation of concepts and frameworks of marketing with digital media at BA level. The programme is academically challenging and the course features a range of Marketing with Digital Media and Cloud Computing subjects in which learners will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice. The BA (Hons) in Marketing (Digital Media and Cloud Computing) is aimed towards students interested in building a career in Marketing with Digital Media and Cloud Computing within a technological skill base. Industry research indicates that there is an increasing demand from companies in this area and this degree provides these capabilities. The programme will develop in learners both knowledge and practical experience of Marketing with Digital Media and Cloud Computing concepts. This programme, therefore, represents a rare opportunity for learners to shape their career paths in this exciting arena.


Key Features of the Programme

  • The programme will inform learners understanding of the industry and help them gain the skills needed to secure exciting Marketing with Digital Media roles with leading brands and agencies around the world
  • Cloud Computing incorporated into the programme will assist learners in adapting their skills in a dynamic Digital Marketing environment
  • The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders in Marketing with Digital Media and Cloud Computing
  • Each year of study is intended to expand the learner’s knowledge and understanding of Marketing with Digital Media and Cloud Computing.

Aims & Objectives

On completion of the programme students should have acquired the skills to:


  • Evaluate the components of Marketing with Digital Media and competently integrate complex ideas and theories.
  • Demonstrate knowledge and application of Cloud Computing in Marketing within a Digital Media environment.
  • Demonstrate skills and competencies in building applications and the use of Cloud Platforms to deploy them in the Cloud.
  • Be able to communicate and manage skills required to successfully work within projects & have gained the ability to function effectively as an individual and in project teams.
  • Have an appreciation of the rapidly evolving Marketing with Digital Media industry by developing their life-long learning skills. Have an understanding of the changing face of Marketing with Digital Media and Cloud Computing in relation to both acceleration in the use and development of technology, and its impact amongst organisations and on society.

Delivery

All classes will be delivered online.


Entry Requirements

The minimum entry requirements for the BA (Hons) in Marketing are:


  • Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
  • FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
  • A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
  • BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
  • For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Mature

All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).


Course Content

The BA (Hons) in Marketing programme and the associated streams have the following content and are completed over 4 years part-time


  • Stage 1
    • Core Modules
      • Economic Perspectives
      • IT Essentials
      • Marketing Essentials
      • Business Context & Organisation
      • Maths & Stats for Business
      • Learning to Learn
      • Digital Content Creation
  • Stage 2
    • Core Modules
      • Marketing Communications
      • Selling and Sales Management
      • Marketing Research
      • Digital Marketing Concepts
      • Advanced Economic Perspectives
      • Cloud Computing for Business & Marketing
      • Web Design and Client-Side Development
  • Stage 3
    • Core Modules
      • Consumer Behaviour
      • Strategic Marketing
      • Services Marketing
      • Web Marketing Design & Development
      • Cloud Technology for Marketing
      • Capstone Project

Teaching and Assessment

Student assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects, and students will be required to work individually as well as in groups. End of year examinations are typically held in late April/early May. Year 1 subjects may also include an in-class assessment usually held in December.


Structure

Level 1 - Seven Mandatory subjects provide foundation knowledge in core marketing and business disciplines and include employability and personal development modules which run throughout the programme.


Level 2 - Learner knowledge in the key marketing areas is further developed while learners study two specialised modules; Digital Marketing Concepts and Cloud Computing for Business.


Stage 3 - At stage 3 learners focus on modules including Strategic Management, Marketing Research and Consumer Analysis. Students will also further develop in their knowledge in Cloud Technologies for Marketing and Web Marketing Design.


All classes will be delivered online.


Career Opportunities

The programme aims to provide an academically rigorous framework through which learners understand and critically appraise the philosophy and practice of marketing with digital media. The programme will develop and prepare learners to work in any organisation, national or international, profit and not for profit and will therefore serve the needs of employers and national needs. The majority of graduates from this programme will seek employment at graduate entry marketing positions within organisations either nationally or internationally. This programme is also a valuable foundation for further postgraduate training and research.


Fees

The Course Fees for the BA (Hons) in Marketing with Digital Media and Cloud Computing are:


  • Level 1: €590 (10 credit modules) / €300 (5 credit modules) per annum.
  • Level 2: €700 (10 credit modules) / €360 (5 credit modules) per annum.
  • Level 3: €750 (10 credit modules) / €380 (5 credit modules) per annum.

For a full list of part-time undergraduate business degree fees click here.


You can also contact our admissions team who will also be able to advise on the payment options available to our students.


All QQI accredited programmes of education and training of 3 months or longer duration offered by Dublin Business School (DBS) are covered by arrangements under section 65 (4) (b) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby in the event that DBS ceases to provide the programme, for any reason, after learners have started on that programme, Kaplan Inc., as guarantor, will refund the moneys most recently paid by or for the learner. More details are included in the terms and conditions of learner admission to DBS and on programme handbooks provided at induction.


Next Steps

Visit Us


Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.


Standard Applicants - Evening Business Degrees


Standard Applicants for the Evening Business Degree programmes must meet the minimum entry requirements of the College. For Evening Business Degree programmes the minimum entry requirements are 2 honours in higher level subjects and 4 passes in ordinary level subjects (to include English & Maths) in the Leaving Certificate or equivalent. Please forward the relevant documentation or any other second or third level qualifications (original & official English translation where issued in another language) to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.


Standard Applicants - Evening Law Degrees


Standard Applicants for the Evening Law Degree programme must meet the minimum entry requirements of the College. For Evening Law Degree programmes the minimum entry requirements are 2 honours in higher level subjects and 4 passes in ordinary level subjects (to include English) in the Leaving Certificate or equivalent. Please forward the relevant documentation or any other second or third level qualifications (original & official English translation where issued in another language) to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.


Mature Applicants


If you are over 23 years of age and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.


FETAC Applicants


Minimum admission requirements for graduates of FETAC awards (former NCVA Level 2 or 3) are a full FETAC award in a course in a cognate area with a distinction grade in at least three modules. A full FETAC award normally consists of 8 modules. A full award may be accumulated over more than one academic year. Further details can be obtained from the Admissions Office.


Program Outline

Degree Overview:


Type:

BA (Hons) in Marketing with Event Management


Overview:

This program combines specialized marketing and event management modules, preparing students for careers in dynamic national or international environments. It covers modern marketing and event management theory and practice comprehensively.


Objectives:

  • Equip graduates with specific marketing and event management knowledge and skills.
  • Prepare students for employment in various marketing and event management disciplines, including:
  • Customer service
  • Product/brand management
  • Research management
  • Stakeholder communication
  • Event planning
  • Risk management
  • Strategic management

Other:

  • All classes are delivered online.
  • Designed for working professionals.
  • ## Outline:

Stage 1:

  • Core Modules:
  • Economic Perspectives
  • IT Essentials
  • Marketing Essentials
  • Business Context & Organisation
  • Maths & Stats for Business
  • Learning to Learn
  • Digital Content Creation

Stage 2:

  • Core Modules:
  • Marketing Communications
  • Selling and Sales Management
  • Marketing Research
  • Digital Marketing Concepts
  • Advanced Economic Perspectives
  • Electives: Choose 2 from the following:
  • Cloud Computing for Business & Marketing
  • Digital Marketing Planning & Management
  • Web Design and Client-Side Development
  • Event Planning
  • The Events Environment

Stage 3:

  • Core Modules:
  • Consumer Behaviour
  • Strategic Marketing
  • Services Marketing
  • Capstone Project
  • Electives: Choose 2 from the following:
  • International Marketing
  • Creativity, Innovation & Entrepreneurship
  • Web Marketing Design & Development
  • Cloud Technology for Marketing
  • Event Operations & Crowd Management
  • Event Marketing
  • ## Assessment:
  • Continuous assessment through essays, case studies, presentations, literature reviews, and projects (individual and group work).
  • End-of-year examinations held in late April/early May.
  • Stage 1 subjects may include an in-class assessment in December.
  • ## Teaching:
  • Experienced faculty with industry expertise.
  • Interactive and engaging learning environment.
  • Focus on practical application of knowledge and skills.
  • ## Careers:
  • Service Management
  • Marketing Management
  • Advertising Management
  • Branding and Customer Service Management
  • Sales Management
  • New Business Development
  • Customer Relationship Management
  • Event Planning and Management
  • Public Relations
  • ## Other:
  • Minimum entry requirements:
  • Leaving Certificate: 2H5s and 4 O6s/H7s (including Mathematics and English)
  • FETAC: Full Level 5 award with at least 3 distinctions
  • A-Levels/GCSE: 4 GCSEs at grade C (including Mathematics and English) and 2 A-Levels at grade C or higher
  • BTEC: Minimum of a BTEC National Diploma in a cognate area
  • Mature applicants welcome.
  • English language proficiency required for non-native speakers.
  • Fees: €590 per year for 10 credit modules, €300 per year for 5 credit modules.
  • Application deadline: September 2024.
  • ## Program Details Summary: | Section | Information | |---|---| |
  • Degree Overview
  • | Type: BA (Hons) in Marketing with Event Management; Overview: Combines specialized marketing and event management modules; Objectives: Prepares students for careers in various marketing and event management disciplines; Other: All classes delivered online, designed for working professionals. | |
  • Outline
  • | Stage 1: Core modules in business and marketing fundamentals; Stage 2: Core modules in marketing and event management, electives in specific areas; Stage 3: Core modules in advanced marketing and event management, electives in specialization areas. | |
  • Assessment
  • | Continuous assessment through various assignments, end-of-year examinations. | |
  • Teaching
  • | Experienced faculty, interactive and engaging learning environment, focus on practical application. | |
  • Careers
  • | Service Management, Marketing Management, Advertising Management, Branding and Customer Service Management, Sales Management, New Business Development, Customer Relationship Management, Event Planning and Management, Public Relations. | |
  • Other
  • | Minimum entry requirements, mature applicants welcome, English language proficiency required for non-native speakers, fees, application deadline. |
SHOW MORE
About University
Masters
Bachelors
Diploma
Courses

Dublin Business School: A Summarization


Overview:

Dublin Business School (DBS) is an independent college located in the heart of Dublin, Ireland. It is part of Kaplan Inc., a global provider of education services. DBS has a strong reputation for its quality of teaching and its commitment to providing a positive learning experience.


Services Offered:

DBS offers a wide range of services to its students, including:

    Academic Programs:

    Full-time and part-time degrees, certificates, diplomas, postgraduate programs, professional accountancy programs, and online courses.

    Student Support:

    Academic support, career advice, personal attention, disability support, and student welfare services.

    Campus Life:

    Sports clubs, societies, student events, and a thriving student community.

    Library Resources:

    Access to a vast collection of print and online books, journals, and databases.

    Virtual Learning Environment:

    Moodle platform for lecture notes, support materials, and online learning resources.

Student Life and Campus Experience:

DBS provides a vibrant and supportive campus environment. Students have the opportunity to join sports clubs and societies, participate in student events, and connect with a diverse student community. The college is located in the heart of Dublin, offering easy access to the city's cultural attractions, entertainment venues, and employment opportunities.


Key Reasons to Study There:

    Ladder of Opportunity:

    DBS offers a flexible range of programs that allow students to progress their careers.

    City Centre Location:

    The college is situated in the heart of Dublin, providing a dynamic and convenient learning environment.

    Student Support:

    DBS provides comprehensive support services to ensure students succeed academically and personally.

    World-Class Teaching:

    The college has a strong reputation for its high-quality teaching and commitment to student learning.

Academic Programs:

DBS offers a wide range of academic programs across various disciplines, including:

    Business & Management:

    Accounting & Finance, Marketing & Event Management, Business & Management, Professional Accountancy.

    Arts:

    Psychology & Social Science, Counselling and Psychotherapy, Media & Journalism.

    Information Technology:

    Computing, Data Analytics, Fintech.

    Law:

    Law.

Other:

DBS is recognized and accredited by Quality & Qualifications Ireland (QQI). The college also offers free and partially funded Springboard+ and HCI courses in various fields, including Business and Digital, Computing, Analytics, Fund Accounting, and Fintech.

Total programs
202
Admission Requirements

Entry Requirements:

The BA (Hons) in Marketing program at Dublin Business School (DBS) has the following entry requirements:


Standard Applicants:

For standard applicants, the minimum entry requirements are:

  • Leaving Certificate: Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, including Mathematics and English or another language.
  • FETAC: Applicants must have a full Level 5 FETAC Award (i.e., 8 modules) with at least 3 distinctions.
  • A-Levels / GCSE: Applicants must obtain a minimum of 4 GCSE passes at grade C, including Mathematics and English or another language, plus 2 A-Level passes at grade C or higher.
  • BTEC: Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.

Mature Applicants:

Applicants over 23 years of age who do not meet the minimum entry requirements can apply as mature students. They will be assessed based on age, work experience, general education standard, motivation, and commitment to the program. Required documents include transcripts, CVs, and other relevant documentation.


International Applicants:

For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL) is required. This must be evidenced through recognized English Language tests such as IELTS, Cambridge Certificate, PTE, or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Language Proficiency Requirements:

For international applicants, the following language proficiency requirements apply:

  • IELTS: Minimum score of 6.5 overall, with no band below 6.0.
  • Cambridge Certificate: Minimum score of 176 overall, with no score below 169.
  • PTE: Minimum score of 62 overall, with no communicative skill score below 59.
  • DBS English Assessment: Minimum score of 70%.

Note:

Language proficiency requirements may vary depending on the applicant's nationality and educational background. It is recommended to contact the Admissions Office for the most up-to-date information.

Location
Video
How can I help you today?