Certificate in Digital Marketing

Overview

The Certificate in Digital Marketing is a Level 7 Special Purpose Award that aims to develop knowledge of digital marketing tools and technologies in the context of the business, its products, services, customers, and the wider market.

Aims & Objectives

The objectives of the Certificate in Digital Marketing programme are:

• Develop knowledge of digital marketing tools and technologies in the context of the business, its products, services, customers, and the wider market.
• Integrate traditional marketing principles into marketing activity in online and mobile environments.
• Apply practical skills to web design to ensure web/mobile platforms content management processes are optimised.
• Acquire a range of skills, through the use of authentic assessments, so that the learner can articulate digital strategy in an era of GAI tools.

On completion of this programme, a learner will be able to:

• Identify the necessary technical and practical knowledge for the effective implementation of digital marketing.
• Demonstrate the ability to successfully create and manage digital marketing campaigns and e-commerce processes.
• Formulate insights into the way in which organisations create and execute strategic digital marketing decisions.
• Appraise consumer behaviour in a digital context.
• Assess the impact of artificial intelligence and other trends on the digital marketing environment.
• Function independently and think creatively to solve problems in a business environment.

Delivery

Classes will be delivered through a blended mode, that is, some classes are hosted on-campus in person, and others are live online.

Entry Requirements

The minimum entry requirements for the Certificate in Digital Marketing Special Purpose Award, Level 7 are:

• This programme is aimed at learners who have achieved a full Level 6 award (such as a Higher Certificate or full equivalent FETAC award) in any discipline and who wish to upskill and specialise in the field of digital marketing or to enter an industry which requires this skill set.
• Applicants who have at least 3 years’ experience working in a business environment, may also be considered through the college's normal RPL procedures.

Applicants must submit the following:

1. A completed application form.
2. Primary source verified degrees and transcripts. Equivalence of overseas awards will be assessed via the NARIC Ireland Foreign Qualifications Database.

Further requirements are as follows:

• Copies of any other supporting material, such as results of exams, honours, awards, etc.
• Evidence of proficiency in the English Language, in cases where the language of instruction during previous studies was not English.

Course Content

Modules within this programme include:

Digital Marketing Environment (10 ECTS)

The Digital Marketing Environment module will offer the learner both the theory and practice of implementation of digital marketing using the framework of the Martech landscape.

Digital Marketing Fundamentals (10 ECTS)

The Digital Marketing Fundamentals module will explore from a consumer's perspective the fundamentals of online marketing.

Digital Marketing Planning & Management (10 ECTS)

The Digital Marketing Planning & Management module will offer the learner both the theory and practice of planning, managing and measuring a digital marketing campaign.

Digital Media Transformations (10 ECTS)

The Digital Media Transformations module will focus the learning about the social media value chain, investing the various channels to market that can be leveraged for marketing your business and brand.

Structure

The Certificate in Digital Marketing is a Level 7 Special Purpose Award in one stage, accumulating 40 ECTS. The programme is taught over two nights each week over two semesters. It is a mix of theory and practice, conducted in the classroom. There are four mandatory modules. Modules will be delivered in a blended mode of on-campus and live online with two modules delivered per semester.

Career Opportunities

The Certificate in Digital Marketing is intended to position graduates for recruitment into digital marketing posts across a range of sectors. Previous graduates of this programme have been successful in getting employment as:

• Digital Marketing Specialist
• Social Media Marketing Assistant
• Digital Marketing Administrator
• Marketing Assistant
• Media Buyer
• Social & Display Manager

Fees

The fee for the Part-Time Certificate in Digital Marketing is €3,200.

Next Steps

Applicants must hold a major award at NFQ Level 6 from a recognised third level institution. Applicants with appropriate experience will be considered under DBS policies for Recognition of Prior Learning.

Award Details

• Awarding Body: Quality & Qualifications Ireland (QQI)
• NFQ Level: Level 7
• Award Title: Certificate in Digital Marketing
• Award Type: Special Purpose
• Duration: 1 Year
• Next Intake: September 2025

Digital Marketing Concepts

In this module you will:

• Acquire knowledge to be able to compare websites effectively

• Learn of the technologies used to promote an online marketing presence

• Learn to develop marketing strategies used in the electronic world

• Gain an understanding of social media strategies

Digital Planning and Management

In this module you will:

• Learn digital campaign planning and management concepts

• Gain a knowledge of the theoretical concepts of digital marketing

• Learn how to develop a marketing strategy in the electronic business world

• Learn how to measure the effectiveness of an online marketing campaign

• Acquire the ability to prepare a digital media mix for a specific target audience

Implementing Digital Media

In this module you will:

• Acquire knowledge of digital tools in the marketing environment

• Use a variety of popular digital marketing tools

• Understand the process involved in developing digital marketing tools

• Learn how digital media fits into the overall marketing strategy

eBusiness

In this module you will:

• Gain a knowledge of eBusiness and how an eBusiness enterprise functions

• Learn about the fast pace of change in eBusiness

• Learn about the opportunities and threats in carrying out business over electronic platforms

• Become aware of the role of social media in business

• Gain an in-depth knowledge of the technological and commercial structures and concepts that support eBusiness

Career Opportunities

The Certificate in Digital Marketing is intended to position graduates for recruitment into digital marketing posts across a range of sectors.   Previous graduates of this programme have been successful in getting employment as

• Social & Display Manager

• Media Buyer

• Social Media Manager/Executive

• Marketing Assistant

• Digital Project Manager

• Digital Marketing Administrator

• Online Marketing Manager

• Digital Creative Manager

Dublin Business School: A Summarization

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Overview:

Dublin Business School (DBS) is an independent college located in the heart of Dublin, Ireland. It is part of Kaplan Inc., a global provider of education services. DBS has a strong reputation for its quality of teaching and its commitment to providing a positive learning experience.

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Services Offered:

DBS offers a wide range of services to its students, including:

Academic Programs:

Full-time and part-time degrees, certificates, diplomas, postgraduate programs, professional accountancy programs, and online courses.

Student Support:

Academic support, career advice, personal attention, disability support, and student welfare services.

Campus Life:

Sports clubs, societies, student events, and a thriving student community.

Library Resources:

Access to a vast collection of print and online books, journals, and databases.

Virtual Learning Environment:

Moodle platform for lecture notes, support materials, and online learning resources.

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Student Life and Campus Experience:

DBS provides a vibrant and supportive campus environment. Students have the opportunity to join sports clubs and societies, participate in student events, and connect with a diverse student community. The college is located in the heart of Dublin, offering easy access to the city's cultural attractions, entertainment venues, and employment opportunities.

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Key Reasons to Study There:

Ladder of Opportunity:

DBS offers a flexible range of programs that allow students to progress their careers.

City Centre Location:

The college is situated in the heart of Dublin, providing a dynamic and convenient learning environment.

Student Support:

DBS provides comprehensive support services to ensure students succeed academically and personally.

World-Class Teaching:

The college has a strong reputation for its high-quality teaching and commitment to student learning.

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Academic Programs:

DBS offers a wide range of academic programs across various disciplines, including:

Business & Management:

Accounting & Finance, Marketing & Event Management, Business & Management, Professional Accountancy.

Arts:

Psychology & Social Science, Counselling and Psychotherapy, Media & Journalism.

Information Technology:

Computing, Data Analytics, Fintech.

Law:

Law.

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Other:

DBS is recognized and accredited by Quality & Qualifications Ireland (QQI). The college also offers free and partially funded Springboard+ and HCI courses in various fields, including Business and Digital, Computing, Analytics, Fund Accounting, and Fintech.