Program Overview

Certificate in Digital Marketing

Overview

The Certificate in Digital Marketing is a Level 7 Special Purpose Award that aims to develop knowledge of digital marketing tools and technologies in the context of the business, its products, services, customers, and the wider market.

Aims & Objectives

The objectives of the Certificate in Digital Marketing programme are:

• Develop knowledge of digital marketing tools and technologies in the context of the business, its products, services, customers, and the wider market.
• Integrate traditional marketing principles into marketing activity in online and mobile environments.
• Apply practical skills to web design to ensure web/mobile platforms content management processes are optimised.
• Acquire a range of skills, through the use of authentic assessments, so that the learner can articulate digital strategy in an era of GAI tools.

On completion of this programme, a learner will be able to:

• Identify the necessary technical and practical knowledge for the effective implementation of digital marketing.
• Demonstrate the ability to successfully create and manage digital marketing campaigns and e-commerce processes.
• Formulate insights into the way in which organisations create and execute strategic digital marketing decisions.
• Appraise consumer behaviour in a digital context.
• Assess the impact of artificial intelligence and other trends on the digital marketing environment.
• Function independently and think creatively to solve problems in a business environment.

Delivery

Classes will be delivered through a blended mode, that is, some classes are hosted on-campus in person, and others are live online.

Entry Requirements

The minimum entry requirements for the Certificate in Digital Marketing Special Purpose Award, Level 7 are:

• This programme is aimed at learners who have achieved a full Level 6 award (such as a Higher Certificate or full equivalent FETAC award) in any discipline and who wish to upskill and specialise in the field of digital marketing or to enter an industry which requires this skill set.
• Applicants who have at least 3 years’ experience working in a business environment, may also be considered through the college's normal RPL procedures.

Applicants must submit the following:

1. A completed application form.
2. Primary source verified degrees and transcripts. Equivalence of overseas awards will be assessed via the NARIC Ireland Foreign Qualifications Database.

Further requirements are as follows:

• Copies of any other supporting material, such as results of exams, honours, awards, etc.
• Evidence of proficiency in the English Language, in cases where the language of instruction during previous studies was not English.

Course Content

Modules within this programme include:

Digital Marketing Environment (10 ECTS)

The Digital Marketing Environment module will offer the learner both the theory and practice of implementation of digital marketing using the framework of the Martech landscape.

Digital Marketing Fundamentals (10 ECTS)

The Digital Marketing Fundamentals module will explore from a consumer's perspective the fundamentals of online marketing.

Digital Marketing Planning & Management (10 ECTS)

The Digital Marketing Planning & Management module will offer the learner both the theory and practice of planning, managing and measuring a digital marketing campaign.

Digital Media Transformations (10 ECTS)

The Digital Media Transformations module will focus the learning about the social media value chain, investing the various channels to market that can be leveraged for marketing your business and brand.

Structure

The Certificate in Digital Marketing is a Level 7 Special Purpose Award in one stage, accumulating 40 ECTS. The programme is taught over two nights each week over two semesters. It is a mix of theory and practice, conducted in the classroom. There are four mandatory modules. Modules will be delivered in a blended mode of on-campus and live online with two modules delivered per semester.

Career Opportunities

The Certificate in Digital Marketing is intended to position graduates for recruitment into digital marketing posts across a range of sectors. Previous graduates of this programme have been successful in getting employment as:

• Digital Marketing Specialist
• Social Media Marketing Assistant
• Digital Marketing Administrator
• Marketing Assistant
• Media Buyer
• Social & Display Manager

Fees

The fee for the Part-Time Certificate in Digital Marketing is €3,200.

Next Steps

Applicants must hold a major award at NFQ Level 6 from a recognised third level institution. Applicants with appropriate experience will be considered under DBS policies for Recognition of Prior Learning.

Award Details

• Awarding Body: Quality & Qualifications Ireland (QQI)
• NFQ Level: Level 7
• Award Title: Certificate in Digital Marketing
• Award Type: Special Purpose
• Duration: 1 Year
• Next Intake: September 2025