DBS Online Diploma in Selling & Sales Managementdrafted drafted

Program Overview

The DBS Online Diploma in Selling & Sales Management provides a comprehensive understanding of the sales profession, equipping individuals with both theoretical and practical skills. It covers key elements of modern sales management, including sales techniques, consumer behavior, and legal and ethical issues. Delivered entirely online, the program offers a balance between theory and practice, with a focus on real-world application and industry trends.

Program Outline

Extracted Information from DBS Online Diploma in Selling & Sales Management:

Degree Overview:

• Overview: This online diploma provides a comprehensive understanding of the profession of selling and sales management.
It equips individuals with both theoretical and practical skills, focusing on effective selling techniques and contemporary sales management approaches.
• Objectives:
• Develop a deeper understanding of selling through exploring its history, its professional nature, roles, and complexities.
• Gain unique insights into selling as a distinct activity, particularly in the context of a recession.
• Acquire a thorough understanding of key elements of successful modern sales management and the strategies used.
• Program Description: The program is designed for existing salespeople and individuals interested in entering the sales field.
It offers a balance between theoretical and practical elements, with a strong emphasis on the skills needed for success in the profession. The course is delivered by a lecturer with extensive experience in the sales industry, ensuring a relevant and practical learning experience.

Outline:

• Course Content:
• Core Modules:
• Sales Perspective
• Development & Role of Selling in Marketing
• Sales Strategies
• Consumer & Organisational Buyer Behaviour
• Sales Techniques
• Sales Responsibilities & Preparation
• Personal Selling Skills
• Key Account Management
• Relationship Selling
• Direct Marketing
• Internet & IT Applications in Selling & Sales Management
• Sales Settings
• International Selling
• Legal & Ethical Issues in Sales Management
• Recruitment & Selection
• Motivation, Leadership & Training
• Organisation & Compensation
• Sales Forecasting & Budgeting
• Sales Force Evaluation
• Structure:
• The program is delivered entirely online through workshops, tutorials, and online assessments.
• Student participation is crucial, and communication is facilitated through interactive group discussions.
• Course Schedule:
• 1 online class per week on Wednesday evenings
• 1 weekly podcast
• Next Intake: March 2024
• Duration: 12 weeks
• Technical Requirements:
• Desktop/Laptop PC or Mac, tablet, iPad, or mobile phone
• Internet browser (Chrome, Firefox, Edge, etc.)
or relevant app for your device
• Software to open PDF, Word, and PowerPoint documents (available for free)
• Microphone, speakers, and webcam (alternatives available)

Assessment:

• 100% continuous assessment
• No final exam
• Assessment methods:
• Assignments
• Case studies
• Presentations
• Online quizzes
• Participation in discussions

Teaching:

• Delivery method: Online
• Teaching faculty: Experienced lecturer with over 15 years of sales experience.
• Teaching approach: Interactive and engaging, with a focus on discussion and real-world application.
• Unique aspects:
• Tailored to the needs of both experienced and aspiring salespeople.
• Provides a balance between theoretical knowledge and practical skills.
• Incorporates current industry practices and trends.

Careers:

• Career opportunities: Sales executive, account manager, sales manager, marketing manager, business development manager, and more.
• Career progression:
• Develop a successful career in sales.
• Advance to senior management positions.
• Start your own business.
• Further study options: Level 8 Honours Business Evening Degree programmes at DBS.

Other:

• Cost: €1,500 (inclusive of tuition, registration, and DBS library online membership).
• Application deadline: Not specified.
• Contact information: admissions@dbs.ie, +353 (1) 417 7500.

Please note:

The provided information may not be exhaustive. For the most up-to-date information, please refer to the official DBS website.

The fee for this online diploma is €1,500. This is inclusive of tuition, registration and DBS library online membership. This fee must be paid in full before the course begins.