Master of Science (MSc) Digital Marketingdrafted drafted

Program Overview

The MSc in Digital Marketing and Analytics from Dublin Business School equips graduates with the skills and knowledge to navigate the digital landscape. The program covers core principles of digital marketing and analytics, utilizing data and visualization tools, applying relevant marketing models, and informing ethical business decisions. Graduates can pursue various career paths in digital marketing, including Digital Specialist, Digital Marketing Performance and Insights Consultant, and Data Analyst. The program emphasizes the development of valuable skills and experience for career advancement.

Program Outline

MSc in Digital Marketing and Analytics Information Extraction:

Degree Overview:

Overview:

The MSc in Digital Marketing and Analytics program equips graduates with the understanding and skills to navigate the evolving digital landscape. The program covers core principles of digital marketing and analytics, utilizing data and visualization tools, applying relevant marketing models, and informing ethical business decisions. It also includes modules on research methods and culminates in a Capstone project (Dissertation, Applied Research Project, or Placement). The program focuses on current industry trends, best practices, and real-world applications.

Objectives:

• Critical analysis of digital marketing theories: Students develop a critical understanding of current and emerging digital marketing theories, informed by up-to-date research and activity in the field.
• Problem-solving with data and digital marketing activities: Students learn to identify and solve problems using data and execute digital marketing activities for an organization.
• Strategic perspective in digital marketing: Students gain a strategic perspective on digital marketing, incorporating multiple viewpoints and utilizing digital marketing analytics in a modern organizational context.
• Analytics appreciation and application: Students develop a deep understanding of data-driven metrics for marketing activities and learn how to generate and utilize them.
• Competencies for successful digital marketers: Students acquire the competencies necessary to be successful marketers in the digital marketing and analytical environment.
• Developing analytical skills for the future of work: Students refine their analytical skills for the contemporary workplace and future of work.
• Autonomous learning and collaboration: Students cultivate autonomous learning skills and the ability to work independently and collaboratively.
• Career development and further study: The program provides a platform for career development, innovation, and further study.

Outline:

Semester 1:

• Web Marketing Management and Metrics: Planning, managing, and measuring digital marketing projects, creating digital assets (graphics & video), and understanding emerging trends in strategic digital marketing.
• Digital Design and Development: Learning to create a website using a self-hosted version of WordPress and gaining consumer insights.
• Strategic Thinking in the Digital Age: Developing consumer insights and awareness of emerging trends in strategic digital marketing.
• Research Methods 1: Introduction to research methods and acquiring research skills.

Semester 2:

• Data and Digital Marketing Analytics: Planning and implementing digital advertising campaigns, developing a brand online, and acquiring practical skills in big data modeling, storage access, and visualization.
• Digital Advertising and Online Marketing Communications: Understanding digital advertising and online marketing communications strategies.
• Business Intelligence and Visualisation: Learning to model, store, access, and visualize big data.
• Research Methods 2: Further development of research skills and preparing for the Capstone project.

Capstone Project:

• Applied Research Project: Conduct industry research, design, and produce a research report and artifact.
• Dissertation: Write a traditional dissertation based on industry research.
• Placement: Gain practical experience through a work placement in the digital marketing field.

Assessment:

Assessment methods include:

• Examinations: Written exams testing knowledge acquired throughout the program.
• Continuous assessment: Regular coursework assignments and projects to assess understanding and application of concepts.
• Capstone project: Evaluation of the project based on its quality, originality, and contribution to the field.

Teaching:

The program utilizes a blended multimodal approach, combining online and in-person learning. It leverages interactive platforms like Zoom, Google Hangouts, and the DBS virtual learning environment (Moodle).

Faculty:

Experienced and qualified faculty members with expertise in digital marketing and analytics.

Teaching methods:

• Lectures: Providing foundational knowledge and introducing key concepts.
• Seminars: Interactive discussions and problem-solving exercises.
• Workshops: Hands-on practice and development of practical skills.
• Guest lectures: Industry experts sharing real-world insights and experiences.

Careers:

Graduates can pursue various career paths in digital marketing, including:

• Digital Specialist
• Digital Marketing Performance and Insights Consultant
• Digital Marketing Specialist
• Data Analyst
• Marketing Manager
• Social Media Manager
• Content Marketing Manager
• Ecommerce Manager

Other:

• The program has a strong industry focus and links with professional bodies.
• It emphasizes the development of valuable skills and experience for career advancement.
• The program provides opportunities for personal and professional growth.

Additional Information:

• Program duration: 1 year (full-time) or 2 years (part-time)
• Next intakes: April 2024 and September 2024
• Course fees: €8,995 for one year, €5,500 per annum for two years (EU students)

Note:

This information is based on the provided context and may not be exhaustive. For the most up-to-date information, please refer to the official Dublin Business School website.

The course fees for the next academic year are €8,995 for one year, and €5,500 per annum for two years for EU students. This covers the cost of tuition, registration and examinations. Click here to view international fees. Click here to view EU fees. You can contact our Admissions Team who would be happy to discuss the options available for you. Please note also that there is tax relief for Irish income tax payers at the standard rate of 20% on all fees exceeding €1,500 and up to €7,000.