Higher Diploma in Science in Digital Marketing

Program Overview

---

Higher Diploma in Science in Digital Marketing | Full-Time

Overview

Dublin Business School (DBS) in conjunction with Springboard+ has developed an intensive one-year full-time Level 8 conversion award for a Higher Diploma in Science in Digital Marketing (Level 8, 60 ECTS). As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to up-skill in digital marketing strategy, theory and practice. Graduates will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation.

Programme Objectives

• Provide an academically rigorous framework through which students can develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.
• Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.
• Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.
• Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.
• Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisation’s e-business programme.
• Provide learners with the tools to explore web analytics and understand campaign metrics.
• Apply advanced research skills, constructively criticise, draw conclusions and offer recommendations within the marketing environment.

Delivery

This is a multimodal programme. Learners are therefore timetabled to be in class or online. They will also have mandatory on demand content as contact hours that they can do in their own time and place.

Entry Requirements

To be considered for admission to this programme, applicants must hold a full Level 8 Honours Bachelor Degree in any discipline from a recognised third level institution, or a full Level 7 Ordinary Degree in a cognate discipline in areas such as Marketing or Business.

All applicants should have a minimum of ordinary-level Leaving Certificate maths, or be able to demonstrate equivalent competency in maths at this level.

For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

Recognition of Prior Learning

Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ relevant work experience may also be considered through the College’s normal RPL procedures. Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

Course Content

Year 1

ECTS	Module
5	Digital Marketing Management
5	Digital Content and Storytelling
10	Digital Marketing Communications
10	Digital Marketing Technologies and Tools
10	E-Business Emerging Technologies
10	Digital Marketing Analytics and Metrics
10	Digital Portfolio

Teaching and Assessment

This is a blended learning programme, with one fully online module. Whether online or face-to-face, the learning is supported with directed e-learning activities and objects, where the lecturer will guide the work-based learning using real-world scenarios and case studies.

Due to the practical nature of this programme the summative assessment strategy is totally focused on a continuous assignment which gives the learner the opportunity to produce a project artefact such as: e-book, digital storybook and digital poster.

At the final year students will benefit from knowledge in a key number of digital marketing areas and work towards the completion of a digital portfolio.

Teaching and Learning Strategy

All modules are delivered through blended learning. DBS offers fully-blended learning through a combination of the following modes:

• Face to Face Classroom Tuition
• Live Online (LOL) Tuition
• On Demand Learning

Blended Learning allows for the most appropriate mode of delivery to be applied to different parts of the syllabus. Blended Learning Programmes on average are split out to 40% Face to Face Classroom Tuition, 30% Live Online and 30% On Demand Learning but this does vary.

This programme is blended. This means you may have some face-to-face, on campus classroom delivery, live online and on demand content. The face-to-face, on campus classroom delivery will be shown on your timetable. In addition, some classes are delivered as on demand content which means you may have videos and learning materials to engage with alongside your timetable.

Structure

The Higher Diploma in Science in Digital Marketing programme comprises two 5 ECTS and five 10 ECTS modules, 60 ECTS in total.

Learning activities include:

• Lecture classroom-based sessions
• Workshops
• Practical lab sessions
• Online class (broadcast live)
• Online tutorial (interactive)

The Full-time Higher Diploma in Science in Digital Marketing will run over one academic year from Monday to Friday. Calendars for this programme will be available in due course. Please note daytime attendance is required on this programme.

This is a multimodal programme. Learners are therefore timetabled to be in class or online. They will also have mandatory on demand content as contact hours that they can do in their own time and place.

Career Opportunities

The digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month. Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing and Analytics.

Eligibility

For information on eligibility and funding eligibility requirements, visit the Springboard+ website.

Application Procedures

The application procedures are in 2 stages. First, DBS will contact you in relation to collecting your academic documents to ensure you meet the minimum entry requirements of the programme you have applied for. Then, closer to course commencement, we will contact you again in relation to information on the uploading of the required documentation in order to ensure you meet the Springboard+ Eligibility Criteria.

Award Details

• Awarding Body: Quality & Qualifications Ireland (QQI)
• Duration: 1 Academic Year
• Study Mode: Full-Time
• Award Level: Level 8
• Award Title: Higher Diploma in Science in Digital Marketing
• ECTS Credits: 60
• 10% Contribution Fee (if applicable): €725
• Next Intake: March 2025

Program Outline

Extracted Information: Higher Diploma in Science in Digital Marketing (Full-Time)

---

Degree Overview:

---

Overview:

• This program is a one-year full-time conversion award for a Higher Diploma in Science in Digital Marketing (Level 8, 60 ECTS).
• The program focuses on helping graduates acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles within an organization.
• The program enables graduates to play an active role in diverse digital marketing roles and potentially pursue further postgraduate studies.

---

Objectives:

• Provide a framework for understanding current problems and insights in digital marketing.
• Develop knowledge and understanding of digital content curation for modern organizations.
• Develop learners' knowledge and ability to apply integrated digital marketing communications.
• Demonstrate knowledge of marketing technologies and tools.
• Provide an in-depth appreciation of modern data-driven metrics for marketing activities.
• Equip learners with tools to explore web analytics and understand campaign metrics.
• Apply advanced research skills to draw conclusions and offer recommendations within the marketing environment.

---

Other:

• This program is designed for graduates who wish to upskill in digital marketing strategy, theory, and practice.
• Graduates will be able to integrate digital marketing opportunities and challenges into decision-making roles within an organization.

---

Outline:

---

Year 1:

• Digital Marketing Management (5 ECTS): Introduces the principles and concepts of digital marketing.
• Digital Content and Storytelling (5 ECTS): Focuses on developing skills in creating and managing digital content.
• Digital Marketing Communications (10 ECTS): Covers various digital marketing communication channels and strategies.
• Digital Marketing Technologies and Tools (10 ECTS): Provides an overview of different digital marketing technologies and tools.
• E-Business Emerging Technologies (10 ECTS): Explores emerging technologies in e-business.
• Digital Marketing Analytics and Metrics (10 ECTS): Focuses on measuring and analyzing digital marketing campaigns.
• Digital Portfolio (10 ECTS): Opportunity to showcase skills and knowledge through a final project.

---

Structure:

• The program comprises seven modules, totaling 60 ECTS.
• Learning activities include lectures, workshops, labs, online classes, and tutorials.
• The program is delivered in a blended format, with a combination of face-to-face and online learning.
• Daytime attendance is required for this full-time program.

---

Assessment:

• The program utilizes a continuous assessment strategy focused on producing a project artefact, such as an e-book, digital storybook, or digital poster.
• The assessment focuses on practical application and skills demonstration.

---

Teaching:

• The program is taught by experienced faculty with expertise in digital marketing.
• The blended learning format allows for flexibility and caters to different learning styles.
• The program also incorporates case studies and real-world scenarios to enhance the learning experience.

---

Careers:

• Graduates can pursue careers in diverse digital marketing roles.
• This program also prepares graduates for further postgraduate studies in digital marketing.
• The program equips graduates with the skills and knowledge to navigate the digital economy and its evolving landscape.

---

Other:

• The program is offered as part of the HCI Pillar 1 initiative, with funding options available for eligible applicants.
• Eligibility criteria and application procedures are outlined in the provided text.
• The program is a valuable opportunity for individuals seeking to enter or advance their careers in digital marketing.

---

Please note:

This information is based on the provided text and may not be exhaustive. Please refer to the official program website or contact the Dublin Business School for the most up-to-date information.