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Students
Tuition Fee
EUR 10,050
Per year
Start Date
2024-09-01
Medium of studying
On campus
Duration
12 months
Program Facts
Program Details
Degree
Diploma
Major
Marketing | Marketing Management
Discipline
Business & Management
Minor
Marketing Management | Digital Marketing | Marketing
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 10,050
Intakes
Program start dateApplication deadline
2024-09-01-
About Program

Program Overview


Overview

 

Overview

 

Dublin Business School (DBS) in conjunction with Springboard+ has developed an intensive one-year full-time Level 8 conversion award for a Higher Diploma in Science in Digital Marketing (Level 8, 60 ECTS). As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to up-skill in digital marketing strategy, theory and practice. Graduates will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to play an active role in a diverse range of digital marketing roles and to be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.

 

Programme Objectives

  • Provide an academically rigorous framework through which students can develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.

  • Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.

  • Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.

  • Demonstrate knowledge of marketing technologies and tools and the role they play in marketing strategies.

  • Develop an in-depth appreciation of modern data-driven metrics for marketing activities, and knowledge of using to drive an organisation’s e-business programme.

  • Provide learners with the tools to explore web analytics and understand campaign metrics.

 

Delivery

This is a multimodal programme. Learners are tfore timetabled to be in class or online. They will also have mandatory on demand content as contact hours that they can do in their own time and place.

Click here to view provisional timetable. Recognition of Prior Learning

Applicants who do not have a Level 8 qualification at a pass award level and who have at least 3 years’ relevant work experience may also be considered through the College’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures. 

   

 

 

Program Outline

Year 1  ECTS

 Digital Marketing Management

 5

 Digital Content and Storytelling

 5

 Digital Marketing Communications

 10

 Digital Marketing Technologies and Tools

 10

 E-Business Emerging Technologies

 10

 Digital Marketing Analytics and Metrics

 10

 Digital Portfolio

 10

Teaching and Assessment

This is a blended learning programme, with one fully online module. Whether online or face-to-face, the learning is supported with directed e-learning activities and objects, w the lecturer will guide the work-based learning using real-world scenarios and case studies. Due to the practical nature of this programme the summative assessment strategy is totally focused on a continuous assignment which gives the learner the opportunity to produce a project artefact such as: e-book, digital storybook and digital poster. At the final year students will benefit from knowledge in a key number of digital marketing areas and work towards the completion of a digital portfolio.

Teaching and Learning Strategy

All modules are delivered through blended learning. DBS offers fully-blended learning through a combination of the following modes:

  • Face to Face Classroom Tuition

  • Live Online (LOL) Tuition

  • On Demand Learning

Blended Learning allows for the most appropriate mode of delivery to be applied to different parts of the syllabus. Blended Learning Programmes on average are split out to 40% Face to Face Classroom Tuition, 30% Live Online and 30% On Demand Learning but this does vary.

This programme is blended. This means you may have some face-to-face, on campus classroom delivery, live online and on demand content. The face-to-face, on campus classroom delivery will be shown on your timetable. In addition, some classes are delivered as on demand content which means you may have videos and learning materials to engage with alongside your timetable. Please consult your Module and Assessment Guide and Moodle page for information, once the term has commenced.

 

 

Structure

The Higher Diploma in Science in Digital Marketing programme comprises two 5 ECTS and five 10 ECTS modules, 60 ECTS in total. Learning activities include:

  • Lecture classroom-based sessions

  • Workshops

  • Practical lab sessions

  • Online class (broadcast live)

  • Online tutorial (interactive)

The Full-time Higher Diploma in Science in Digital Marketing will run over one academic year from Monday to Friday. Calendars for this programme will be available in due course. Please note daytime attendance is required on this programme.

This is a multimodal programme. Learners are tfore timetabled to be in class or online. They will also have mandatory on demand content as contact hours that they can do in their own time and place.

Career Opportunities

With a predicted 150,000 digital jobs and an internet economy worth €21.1 billion by 2020, the digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month.

Graduates of this programme will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation. The programme will enable graduates to work in diverse range of digital marketing roles and/or be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.

 
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