BSc Business and Management (Data Analytics & Digital Business)

Program Overview

It combines a strong foundation in business management with specialization in data analytics and digital business, preparing graduates for diverse careers in the rapidly evolving business landscape.

Program Outline

BSc Business and Management (Data Analytics & Digital Business)

Degree Overview:

• Program Type: Undergraduate Degree
• Pathway: Data Analytics & Digital Business
• Focus: Develop skills for working with technologies and data-driven solutions in business.
• Length: 3 years (4 years with placement/study abroad)
• Start Date: September 2024

Objectives:

• Equip students with the knowledge and skills needed to analyze data and develop technology solutions for businesses.
• Provide a strong foundation in business management principles.
• Enable specialization in areas of digital business and data analytics.
• Prepare students for a wide range of careers in business settings.

Program Description:

The BSc Business and Management (Data Analytics & Digital Business) program offers a unique blend of business and technology education. Students will develop a deep understanding of business management concepts while gaining the necessary skills to analyze data and implement technology-driven solutions. This program will prepare graduates for diverse career paths within the rapidly evolving business landscape.

Outline:

Year 1:

• Focus on core business fundamentals.
• Develop foundational knowledge in data analytics through modules like "Business in Practice: Data Analytics".
• Modules: Management Debates, Business in Practice: Markets, Marketing and Management, Business in Practice: Accounting for Managers, Business in Practice: Data Analytics, Developing Professional Excellence.

Year 2:

• Build upon business knowledge.
• Modules: Introduction to Machine Learning, An Introduction to the Management of Information Systems, Building competitive advantage: Business Strategy and Operations, Managing work and people: Organisational Behaviour and Human Resource Mgt, Social Responsibility in Action.

Year 3:

• Further specialization in data analytics and digital business.
• Develop leadership and communication skills through modules like "Developing Personal Leadership".
• Complete a final year project.
• Four 20-credit optional modules chosen from various business, technology, and data analytics topics.

Assessment:

• A combination of written assignments, in-class tests, group projects, presentations, and formal examinations.
• Assessment method and criteria vary based on specific modules.

Teaching:

• Interactive teaching methods include lectures, group projects, and classroom discussions.
• Development of problem-solving and critical thinking skills through real-world case studies and challenges.
• Faculty with expertise in various areas of business, technology, and data analytics.

Careers:

• Data analyst
• Business analyst
• Marketing analyst
• Management consultant
• Project manager
• Various roles in technology companies and data-driven organizations

Other:

• Opportunity to participate in a one-year work placement or study abroad during the program.
• Strong focus on developing transferable skills like critical thinking, communication, and collaboration.