Program Overview

MSc Marketing (International Marketing)

The MSc Marketing (International Marketing) programme is designed to develop expertise in international marketing strategy and practice. Students will explore global market analysis, cultural behaviors, and strategic decision-making in diverse international contexts.

What You Need to Know

• Programme Director: Melisa Mete
• Location: Henley Whiteknights
• Subject area(s): Marketing
• Start date: September 2026
• Duration: 12 months
• Attendance: Full-time

Overview

This Masters degree focuses on developing students' expertise in international marketing strategy and practice. It covers global market analysis, cultural behaviors, and strategic decision-making in diverse international contexts. Through this programme, students will assess marketing strategies adopted by different global SMEs and offer solutions. The programme also features the added complexity of trading across borders digitally.

Studying Marketing at Henley

Students can choose between two pathways: MSc Marketing (International) or MSc Marketing (Sustainable). There is the option to switch between these pathways within the first few weeks of term.

Graduate Success

• 88% of graduates are employed or in further study one year post-graduation (Henley Masters Careers Survey 2025).
• 93% of students would recommend their programme (Henley Masters Careers Survey 2025).
• The average salary one year post-graduation is È37,000 (Henley Masters Careers Survey 2025).
• 79% of students reported a positive impact of Henley's career service (Masters Career Survey 2025).

Careers, Accreditation & Progression

The programme offers dedicated support from an award-winning careers team during postgraduate studies and four years after graduation. This includes:

• Careers Consultant appointments for advice on CVs, interview practice, post-application feedback, and career goal planning.
• Careers and Employability Modules to develop career management skills.
• Events, including networking events with employers to expand industry and sector knowledge.
• Alumni support, allowing continued access to career resources and events.

Professional Accreditation

Graduates may be exempt from certain modules of the CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing qualification, depending on their performance.

How We Teach You

The programme features a holistic approach, combining business theory with real-world practice. Students are taught by experienced academics and have the opportunity to interact with guest lecturers and industry speakers. The teaching methods include a mix of core and optional modules, with students completing up to 9 taught modules totaling 180 credits.

Course Structure

The programme includes a range of modules, such as:

• Digital Marketing (MMM077)
• Market Insights (MMM178)
• Measuring Marketing Performance (MMM147)
• Strategic Marketing (MMM176)
• Global Marketing Management (MMM006)
• Brand Strategy (MMM180)
• Consumer Behaviour (MMM092)
• Cross-Cultural Marketing and Consumption (MMM112)
• Digital Marketing Analytics (MMM179)
• Hot Topics in Marketing (MMM182)
• Marketing Communications in Virtual World (MMM183)
• Applied Challenge (MMM181)
• Marketing Project (MMM185)
• Dissertation in Marketing (MMM189)
• Marketing Simulations (MMM186)

Fees & Funding

• UK/Home: È14,850 (2026 entry)
• International (including EU): È27,600 (2026 entry)

Entry Requirements

• Undergraduate degree: Good second-class degree or equivalent from an internationally recognized university.
• Degree discipline: Any discipline.
• English Language Requirements: IELTS 6.5 with no component below 5.5.

How to Apply

Applications are accepted through the University of Reading's online application service. It is recommended that applicants apply early, as the programme operates on a rolling admissions system.